Six Figures Personal Branding Presentation 2009
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Transcript of Six Figures Personal Branding Presentation 2009
Personal BrandingOffline & Online
It’s All About Brand You!
Presented by Kelly Magowan
SixFiguresInternational.com, February 2009
Presentation Overview
• Branding & Personal Branding
• Defining Your Personal Brand
• Creating & Managing Your
• Offline Personal Brand
• Online Personal Brand
Branding & Personal Branding
• Brand = a collection of symbols, experiences & associations
• Brand Name + Brand Characteristics + Brand Value = Genuine Brand
• Personal Branding – is how we are known by those who know us and are remembered
Defining Your Personal Branding
• What makes up your personal brand?
• What does your personal brand stand for?
Or
• What do you want it to stand for?
Your Offline Personal Brand
• Personal Branding Tools
• Personal Brand Management
• Presentation & Personal Branding
Your Online Personal Brand
• Creating your on line personal brand
• Personal branding tools
Your Online Personal Brand
• Managing your online personal brand
• Online participation and comfort levels
• Risk management
• Your brand commitment
“Some traditionalist bosses see the Brand You notion as institutionalized dis-loyalty. In my opinion, nothing could be further from the truth. Brand You is about people profoundly committed to personal growth—and it goes without saying [I think] that people committed to growth are by far the most engaged and valuable employees”. – Tom Peters
Thank You FromSixFiguresInternational.com
the Premium Job Site for
Executives and Senior Professionals