SIU Carbondale Identity Guidelines

Southern IllInoIS unIverSIty vISual IdentIty Manual O C T O b e r 2 0 1 1

Southern Illinois University

CARBONDALE

CARBONDALE


SouthernIllinois

UniversityCARBONDALE

table of ContentS

1.0 IntroduCtIon

1.1 Letter from the Chancellor

1.2 Using This Manual

1.3 Visual Identity Policy

2.0 baSIC StandardS

2.1 The Southern Illinois University Signature System

2.2 The Southern Illinois University Signatures

2.3 SIU Logomark

2.4 Signature Variants

2.5 School/College Identifiers

2.6 Unit, Department, Center Identifiers

2.7 Secondary Logos

2.8 retired Logos

2.9 event Logos

2.10 Logo Structure with Address block

2.11 Size restrictions

2.12 Clear Space requirements

2.13 Official University Seal

2.14 Unacceptable executions

3.0 Color

3.1 Primary Color Palette

3.2 2- and 4- Color reproduction

3.3 1- Color reproduction

3.4 Unacceptable Color Treatments

4.0 StatIonery SySteM

4.1 Primary Institutional Typefaces

4.2 Paper Specifications

4.3 Standard Letterhead: University-wide

4.4 Standard Letterhead: School/College

4.5 Second Sheet

4.6 Standard envelopes

4.7 Invitation envelopes

4.8 Standard business Cards

4.9 email Signature

5.0 aPPlICatIonS

5.1 Logo Application on University-wide Web Page

5.2 Apparel and Name Tags

5.3 Signage

5.4 Merchandise

5.5 Vehicle Signage

5.6 exterior Campus banners

5.7 Co-branding

5.8 Co-branding Stationery Package

5.9 SIU Logomark (Without Carbondale) as Design element

6.0 aPPendIx

6.1 Signature Naming System

SOUTherN ILLINOIS UNIVerSITy VISUAL IDeNTITy MANUAL

IntroduCtIon 1.0

1.1 Letter from the Chancellor

1.2 Using This Manual

1.3 Visual Identity Policy


CARBONDALE

CARBONDALE


SouthernIllinois


The Southern Illinois University Visual Identity Manual ensures the success

of our identity through consistency of use. Identifying specific colleges,

schools, programs, or academic units by using these guidelines strengthens

each component of the University, as well as Southern Illinois University as

a whole. The consistent use of this visual identity also serves to connect the

SIU community to the larger brand.

IntroduCtIon 1 .1


Dear Friends and Colleagues,

We’re about to begin another amazing chapter in our 134-year history. I was drawn to Southern

Illinois University because of its rich history of accomplishments. The achievements you have

been part of and made possible. But I also can’t help feel the thrill of all the incredible things still

waiting to be discovered, invented, and created right here.

As long as I’ve been involved with SIU, I’ve been one of our most vocal advocates. Even if that

meant addressing misperceptions one person at a time. Now, I’m happy to say, our message is

about to reach a much wider audience. We’re embarking on a mission to make sure that everyone

understands exactly what SIU means to Illinois and the world. After months of research and

planning, we’re ready to launch a new brand campaign. One that will demonstrate that SIU has

all the brains of a nationally ranked research university while preserving the heart of a small

college. A place that is powered by relationships. Where big things will always be within reach.

What you are about to read is an important component of this effort. Our identity, while not the

brand by itself, will undoubtedly be the most visible part of our reintroduction. This guide will

help every school, department, and staff member gain a thorough understanding of the new

identity system—and that will help lay the groundwork for our overall goal: a stronger, more

unified SIU brand.

This is an exciting and crucial time for SIU. You helped get us here. And we couldn’t possibly

move forward without you. Together we’ll show everyone, everywhere, what it means to be

a Saluki.

Deepest regards,

letter froM the ChanCellor

IntroduCtIon 1 .2


uSIng thIS Manual

The Southern Illinois University Visual Identity Manual

contains approved standard graphic elements of the

University’s visual identity system. This Adobe Acrobat

7.0 PDF file can be viewed on Windows and Macintosh

platforms. In addition, the complete file or its individual

pages can be printed on 8 ½" x 11" paper, preferably

with a color printer.

fontsInstalled fonts are NOT required to import, display,

or print the Southern Illinois University logo. The font

family required for identity applications within this

manual is:

Scala Sans OT (see page 4.1)

Fonts are licensed. The font listed above is available for

both Windows and Macintosh platforms and can be

purchased from the following source:

www.fonts.com

MeasurementsThroughout this guide, sizes are given in points, picas,

and/or inches.

Point is a unit of measurement used in typography

that is equal to ⅟72 of an inch. It is used primarily for

representing the height of characters and the amount of

space between items.

Pica refers to a unit of measurement equal to ⅙ of

an inch or 12 points. Picas and points can be used

interchangeably.

Software requirementsGraphic applications required for most uses:

Adobe InDesign, version CS3 or higher

Adobe Illustrator, version CS3 or higher

Adobe Photoshop, version CS3 or higher

Print resourcesPlease note that the elements contained herein are

copyrighted and are for official University use only. All

stationery items must adhere to the identity guidelines

and must be ordered through approved sources.

Printing and Duplicating is the sole source for all SIU

Carbondale stationery and name tags. Orders can be

placed by calling 453-2268.

IntroduCtIon 1 .3


The new visual identity must be used consistently. It is

the University’s policy that the signatures, type fonts,

and marks described in this manual are the only ones

authorized and are required to be used in / on all forms

of media and communication materials. Within the

framework of the new identity system, there is flexibility

to accommodate the needs of units throughout the

University.

University Communications is responsible for ensuring

that the new visual identity is preserved and enhanced

through effective, well-designed communications. It

monitors the use of the system and makes graphics

available to the University community and other

authorized parties.

If you have questions concerning the system or need

to obtain graphic signatures, contact University

Communications at 453-2276.

use of university marks on commercial goodsThe Southern Illinois University name and logo are

registered marks owned by the University. These marks

may not be used in any medium other than approved

University programs without the approval of University

Communications, who must review the use of our marks

by outside vendors or firms. Student groups wishing to

use the University’s marks on commercial goods (i.e.,

T-shirts, bumper stickers, etc.) also must secure such

approval. Submit all requests for use of these marks

to University Communications. All manufacturers

who produce goods bearing any of the University’s

trademarks must either be licensed or receive special

permission to produce such products without a formal

license agreement.

If you have questions regarding the use of the

University’s name or logo, contact University


vISual IdentIty PolICy


baSIC StandardS 2.0

2.1 The Southern Illinois University Signature System

2.2 The Southern Illinois University Signatures

2.3 SIU Logomark

2.4 Signature Variants

2.5 School/College Identifierss

2.6 Unit, Department, Center Identifiers

2.7 Secondary Logos

2.8 retired Logos

2.9 event Logos

2.10 Logo Structure with Address block

2.11 Size restrictions

2.12 Clear Space requirements

2.13 Official University Seal

2.14 Unacceptable executions


CARBONDALE

CARBONDALE


SouthernIllinois


baSIC StandardS 2.1


the Southern IllInoIS unIverSIty SIgnature SySteM

The Southern Illinois signature system is shown on

the left.

nomenclature

Signature: the combination of the SIU logomark and

wordmark

SIu logomark: the word Carbondale under the initials SIU

Wordmark: Southern Illinois University spelled out

Cap height: a measure referred to throughout the manual

Signature

WordmarkSIU Logomark

Cap height

SIU_horiz_1line_209-k.eps

baSIC StandardS 2.2


the Southern IllInoIS unIverSIty SIgnatureS

The signatures on the left are the preferred primary

element of the Southern Illinois University visual

identity system and must appear on all official external

communications. There are two versions of the SIU

logomark (the initials SIU plus the word Carbondale):

the shadow inset and the highlight inset. Guidelines

for their usage are on page 2.3. The logo may not

be modified in any way. It is available to all users in

multiple formats. Contact University Communications

at 453-2276.

SIU Carbondale signature should be place on the front

of all print materials. If placement on the front is not

possible, the logo can be placed on the back cover;

however, the front cover must be clearly and prominently

marked with text that reads SIU Carbondale or Southern

Illinois University Carbondale.

The decision about which layout to use should be based

on the space available (horizontal or vertical), except

in web applications, where the two-line wordmark is

preferred.

refer to pages 3.2–3.3 for logomark coloration options.

Primary Signature

Secondary Signatures

USAGe:

• Stationery

• Stand-alone print/digital

• Signage

• Merchandising

USAGe:

• Stationery


• Signage

USAGe:


• Signage

• Merchandising

What you need to KnoW

about uSe of the SIu SIgnatureS

Use these versions of the signature for all

external applications: official University

documents, brochure covers, ads, large

campus signage (entrance), web banners

(highlight inset version), university-wide

stationery.

USAGe:


• Web (highlight version)

See section 5.2

• Signage


SIU_horiz_1line_209-wht.eps


SIU_horiz_2line_209-wht.eps

SIU_vert_209-k.eps SIU_vert_209-wht.eps

baSIC StandardS 2.3


SIu logoMarK

There are two versions of the SIU logomark: the shadow

inset and the highlight inset.

USAGe:

• Stationery


• Web co-branding

• Signage

• Merchandising


about When to uSe the SIu

logoMarK (WIthout WordMarK)

The SIU logomark versions of the identity

system should be used for internal / on campus

communications only, in applications such

as banners, signage, where it is universally

understood what the abbreviation SIU stands for.


about WhICh InSet verSIon to uSe

ShADOW INSeT VerSION: This version conveys

prestige, subtlety, and refinement; it is closely

aligned with the University brand expression.

Use this version only on a white background. It is

best used in printing on coated sheets, in a digital

environment, and on large-size embroidery. the

minimum preferred width is 10 picas, except on

institutional collateral (stationery, business cards).

hIGhLIGhT INSeT VerSION: This version has

higher impact, and it should be used when a bold

depiction of the SIU brand is appropriate. It

should also be used where the size is small, in

print advertising, on the web, and in decorative

applications. It is preferred for items seen at great

distances.

See pages 3.2–3.3 for reverse and color options.

Shadow Inset Version

highlight Inset Version

USAGe:


• Web co-branding

• Signage

• Merchandising

Inset

SIU_logomrk_209-k.eps

SIU_logomrk_209-wht.eps

baSIC StandardS 2.4


SIU Logomark without the Word Carbondale SIgnature varIantS

These variants of the signature system are for

special use only, and approval of the University

Communications office is required for use of the vertical

wordmark and the horizontal wordmark.

The SIU logomark (without the word Carbondale) can

be used as a design element. It must be used in close

proximity to the full SIU logomark or the full signature.

(See page 5.8 for examples.)

The vertical wordmark is used for embroidery or in very

narrow spaces. It also must be used in close proximity to

the full SIU logomark or the full signature. (See page 5.2

for an example.)

The horizontal wordmark is for use on very small items

(½" deep or smaller) such as pens and pencils. It can be

used without the full logo in close proximity, and it can

be maroon, black, or white. Gold metallic ink and foiling

can be used for premium items, with prior approval

from University Communications. (See page 5.4 for

examples.)

horizontal Wordmark

USAGe:

• Design element

USAGe:

• Embroidery

• Merchandising

• For narrow spaces

USAGe:

• Merchandising

• For small items (pens, pencils)

Vertical Wordmark

SIU_k.eps

SIU_wordmrk_3line-k.eps

SIU_wordmrk_1line-k.eps

baSIC StandardS 2.5


SChool/College IdentIfIerS

The name of a major school or college within Southern

Illinois University may be added to the logo as a unit

identifier. In all cases, use the full, correct name of

the unit.

The official school/college signatures, which include

SOUTherN ILLINOIS UNIVerSITy spelled out above

the name of the school/college, can be used anywhere.

The variant without SOUTherN ILLINOIS UNIVerSITy

can only be used internally.

The unit name should be set in all caps Scala Sans with

+100 tracking.

Any unit desiring a unit signature should request that

one be created by visiting the University Communications

website and completing the required form.

> See page 4.4 for an example of stationery.

Official School/College Signatures

SOUTHERN ILLINOIS UNIVERSITY

COLLEGE OF LIBERAL ARTS


COLLEGE OF MASS COMMUNICATIONAND MEDIA ARTS

USAGe:

• Stationery


recommended Line breaks for School/College Names

College ofagrICultural SCIenCeS

College of aPPlIed SCIenCeS and artS

College of buSIneSS

College of MaSS CoMMunICatIon and MedIa artS

Southern Illinois University aligns to the cap height and the official college name aligns to the baseline of the SIU logomark.

College of eduCatIon and huMan ServICeS

College of engIneerIng

College of l Iberal artS

College of SCIenCe

SChool of MedICIne SChool of laW

SIU_official_collegel-short_209-k.eps

SIU_official_college-long_209-k.eps

SOUTherN ILLINOIS UNIVerSITy

Double-line school identifier example

baSIC StandardS 2.6


unIt, dePartMent, Center IdentIfIerS

The name of a unit, department or center within Southern

Illinois University may be added to the logo as an

identifier. In all cases, use the full, correct name.

There are two size options for the name of the identifier,

depending on whether it appears on one line or two.

A one-line identifier name should measure half the cap

height of the SIU portion of the logomark.

Any unit, department or center desiring a identifier should

request that one be created by visiting the University

Communications website and completing the required

request form found on logo.siu.edu

> See page 5.3 for an example of campus signage.


Student Center

Unit, Department, Center Identifiers

USAGe:

• Stationery


• Signage

Southern Illinois University aligns to the cap height and the single-line unit identifier name aligns to the baseline of the SIU portion of the logomark.


CARBONDALE

CARBONDALE


SouthernIllinois



Student orIentatIon advISeMent and regIStratIon PrograM

Southern Illinois University aligns to the cap height and the double-line unit identifier names align to the base-line of the SIU portion of the logomark. They should be smaller than the single-line names.

X = ½ SIU cap height


dePartMent of foreIgn languageS and lIterature

Double-line department identifier example


CARBONDALE

CARBONDALE


SouthernIllinois



Center for englISh aS aSeCond language

Double-line center identifier example

baSIC StandardS 2.7


SIu SeCondary logoS

Secondary logos are not permitted on this campus.

A secondary logo is a graphic, image, mark, stylized text,

or symbol other than the SIUC wordmark, lettermark, or

unit identifier, that is used to identify, represent, advertise,

or promote a department, unit, college, office, center or

other University entity. excluded from this definition are

event logos as defined elsewhere in this policy..

SIU Secondary Logos

U n i v e r s i t y CommuniCations

baSIC StandardS 2.8


retIred SIu logoS

These logos are no longer approved for use.

retired SIU Logos

baSIC StandardS 2.9


SIu event logoS

As explained in the University’s campus identity manual,

the use of logos other than the University’s wordmark and

lettermark (often called secondary logos) is prohibited.

There are instances, however, when University departments

would like to use a symbol, mark, picture, custom text,

or design to promote an event, initiated within the

University and of limited duration. In these instances, these

departments are allowed to use an event logo.

An event logo is any symbol, mark, picture, custom text, or

design that is used to promote an event of limited duration.

restrictions

To be considered an event logo and not a prohibited

secondary logo, the logo must adhere to the following rules:

1) The event logo must include a word or phrase that

conveys to the audience that it is of limited duration.

This would include, but is not limited to, words like

“series, symposium, festival, conference, party, open

house, or meeting.”

2) The item or media on which the event logo is placed

must include a specific date, month, or year to convey to the

audience that it is of limited duration.

SIU event Logos

3) The event logo must include one of the following

to convey to the audience that it is a Southern Illinois

University Carbondale event:

• “SIu Carbondale” or the phrase “Southern Illinois

university Carbondale” must be in the logo itself; or

• “SIu Carbondale” or the phrase “Southern Illinois

university Carbondale” across the top or the bottom or

with the phrase “presented by”, “brought to you by”, “a

program of” or similar language; or

• a campus identifier or the university’s wordmark of

equal or larger size must appear on the item where the

logo appears.

4) If the event logo appears in a printed advertisement,

publication, poster, post card or any form of offset or web

press printing, a campus identifier or the University’s

wordmark must also be present. With written approval from

University Communications, the SIUC letermark may be

substituted.

In the case of contracted services that have external event

logos (for example: musical concerts, theater performances,

circus shows, and others), the University’s wordmark, or the

words “Southern Illinois University Carbondale” must be

present somewhere on the promotional media.

Inquiries concerning these guidelines should be directed to

the University Communications department. All event logos

must be pre-approved by University Communications.

Submissions can be sent to your account executive.

USAGe:

• Apparel / promotional items

• Print/digital applications

• Temporary signage

baSIC StandardS 2.10


logo StruCture WIth addreSS bloCK

The examples of address block treatments shown here

should be used in print only. Typically, these logomark/

address block configurations appear on the back of

brochures, flyers and postcards.

The 2-color version shown on the left is preferred, but if

cost is a factor, a 1-color version may be used. See page

4.6 for examples.

The address block is set in all caps, 5.25pt Scala Sans

on 7.5pt leading, with +140 tracking. The department,

or school/college is set in bold and the address

information is set in regular.

note: numerals need to be set in all caps to get

regular-style numbers, rather than old style.

The examples on this page are shown actual size. The

address block always aligns at the cap height of the SIU

logomark. A five-line alignment ends at the baseline of

the SIU portion of the logomark.

Clear space requirements for the address block apply

(see page 2.12).

Contact Printing and Duplicating at 453-2268 for

additional information on obtaining address blocks.

Logo Structure for Standard Print Mail Panels

u n d e r g r a d u at e a d M I S S I o n SM A I L C O D e 4 3 0 4

S O U T h e r N I L L I N O I S U N I V e r S I T y

1 2 6 5 L I N C O L N D r I V e

C A r b O N D A L e , I L L I N O I S 6 2 9 0 1

S o u t h e r n I l l I n o I S u n I v e r S I t y4 2 5 C L O C K T O W e r D r I V e


C o l l e g e o f M a S S C o M M u n I C at I o na n d M e d I a a r t S – M A I L C O D e 4 3 0 4


1 2 6 5 L I N C O L N D r I V e



USAGe:

• Brochures

• Direct mail

• Flyers

• Postcards

S o u t h e r n I l l I n o I S u n I v e r S I t y4 2 5 C L O C K T O W e r D r I V e


C o l l e g e o f M a S S C o M M u n I C at I o na n d M e d I a a r t S – M A I L C O D e 4 3 0 4


1 2 6 5 L I N C O L N D r I V e


1-Color Maroon (envelopes) 1-Color black (Direct Mail)



SIze reStrICtIonS

The Southern Illinois University signature should be

produced at a reasonable size to maintain legibility

and clarity.

The preferred minimum widths for print materials are

shown on the left for each of the SIU signatures.

note: the shadow inset version at a size smaller than

10 picas can only be used for institutional collateral

(stationery, business cards).

For digital use, the Southern Illinois University logo

should be 330 pixels wide (see page 5.1).

Primary Signature

Secondary Signatures

Preferred minimum width: shadow logomark = 3p6

Preferred minimum width: highlight logomark = ½" or 3p

Preferred minimum width: highlight logomark = ⅜" or 2p3

Preferred minimum width: highlight logomark = ½" or 3p

Signatures for Institutional Collateral Only

Preferred minimum width: shadow logomark = 5p4

Preferred minimum width: shadow logomark = 10p



Clear SPaCe requIreMentS

A specific amount of clear space around the logomark

should be maintained at all times.

The blue area on the left represents the amount of space

that must be maintained between the logomark and any

other element, including the edge of a page. The unit of

measure (X) is equal to half the cap height of the SIU

portion of the logomark.

Clear Space

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X




offICIal unIverSIty Seal

The official University seal has very limited use, primarily

on formal University documents, such as contracts,

deeds, and academic diplomas. The University seal

is used in place of the SIU logomark in the Southern

Illinois University system signature that appears on

the presidential website, and it also appears in the

footer of the SIU Carbondale website as a link to the

presidential site.

It also may be used, with authorization, as a design

element on certain ceremonial communications, such as

formal invitations, and on quality clothing and gift items.

All such uses require prior approval from University


The official University seal is a “stand-alone” mark of

the University, which should not be combined with the

Southern Illinois University signature.

Preferred Seal

Seal Color Option



CARBONDALE


unaCCePtable exeCutIonS

It is extremely important to the brand identity that the

Southern Illinois University signatures be displayed

correctly. Always use the correct typefaces and the

correct relative positioning and size of all elements.

The examples on this page illustrate incorrect displays.

1. Do not distort any portion of the logo.

2. Do not make the wordmark maroon in a 2-color

application.

3. Do not tilt the logo.

4. Do not substitute the typefaces.

5. Do not rearrange components in the logo.

6. Do not alter the alignment of any component

of the logo.

7. Do not add a drop shadow or any other embellishment

to the logo.

1 2

3 4

5 6

7


3.1 Primary Color Palette

3.2 2- and 4- Color reproduction

3.3 1- Color reproduction

3.4 Unacceptable Color Treatments

Color 3.0


CARBONDALE

CARBONDALE


SouthernIllinois



Color 3.1

PrIMary Color Palette

The primary colors for the Southern Illinois University

identity system are Pantone® 209 C and PMS black.

Four-color formulas and web colors are provided here

as well.

The CMyK equivalent of Pantone 209 is:

C = 0, M = 100, y = 34, K = 53

The rGb equivalent of Pantone 209 is:

r = 102, G = 0, b = 0

The Web-safe equivalent of Pantone 209 is:

#660000

Thread color: Madeira 1385 (Maroon)

Please contact University Communications at 453-2276

for acceptable equivalents to print on fabric.

PMS blackC: 0 M: 0y: 0K: 100

r: 0G: 0b: 0

Web-safe #000000

Thread color: black

Pantone® 209 CC: 0M: 100y: 34 K: 53

r: 102G: 0b: 0

Web-safe #660000

Thread color: Madeira 1385

SIU Maroon black


Color 3.2

2- and 4-Color reProduCtIon

The Southern Illinois University logomark and signature

are available in various color combinations for different

printing methods. For the primary color palette, its PMS

numbers, 4-color formulas, and web colors see page 3.1.

When using the shadow SIu logomark, do not place it

on colors other than white or very light screens of grey

or cream.

acceptable reproduction colors of SIu logomarks:

Maroon and black

Maroon

boxes represent colored background. They are not part of the logo.

SIU Maroon and black on White or Light Screens of Cream

SIU Maroon and black on White or Light Screens of Grey

SIU Maroon


about hoW SIu logoMarK InSetS PrInt

ShADOW INSeT technical note: In the vector

files, the shadow insets are set to “overprint”

the maroon SIU lettering to provide

additional weight in the black areas for

enhanced contrast in relation to the maroon.

hIGhLIGhT INSeT (maroon version): The

highlight insets should appear white in all

print and digital applications.


Color 3.3

1-Color reProduCtIon

Colors in the primary color palette (see page 3.1)

are the only acceptable colors in which the logomark and

signature may be reproduced.

When only a single color of ink is available for printing,

any the following colors may be used:

Maroon (preferred)

black

White (reverse)

boxes represent color backgrounds. They are not part of the logo.

reversed Out to White

SIU Maroon on a White background

black on a White or Light background


about WhICh SIu logoMarKS to uSe

bLACK SIU LOGOMArK: The black version is

designed to overprint light neutral (creams,

light greys/heather, etc.) color backgrounds. In

the vector file, the highlight inset is set to be

“clear” and will take on the background color.

reVerSe-TO-WhITe SIU LOGOMArK: The

SIU logomark can be placed on simple,

noncompeting photographic backgrounds

or illustrations. Use the reverse-to-white

version in these situations. In the vector file,

the highlight inset is set to be “clear” and will

take on the background color.


Color 3.4

unaCCePtable Color treatMentS

The only acceptable color treatments for the logomark

are SIU Maroon and black (see page 3.1).

1–2. Do not use other colors, including those in the

secondary color palette.

3. Do not apply a gradient to the logomark.

4. Do not apply a tint to the logomark.

5. Do not transpose the logomark colors.

6. Do not allow background color or colored paper to

show through inset on the SIU Maroon version.

7. Do not add a drop shadow effect to the logomark.

8. Do not screen back the logomark.

9. Do not rotate the logomark.

1 2

3 4

5 6

7 8

9


StatIonery SySteM 4.0

4.1 Primary Institutional Typefaces4.2 Paper Specifications 4.3 Standard Letterhead: University-wide4.4 Standard Letterhead: School/College 4.5 Second Sheet4.6 Standard envelopes 4.7 Invitation envelopes4.8 Standard business Cards4.9 email Signature


CARBONDALE

CARBONDALE


SouthernIllinois




PrIMary tyPefaCeS

The Scala Sans font family and the Palatino family have

been chosen as the primary typefaces for Southern

Illinois University identity and stationery packages.

The various weights allow for flexibility and creative

expression in text and display.



Fonts are licensed. The font listed above is available for

both Windows and Macintosh platforms and can be

purchased from the following source: www.fonts.com.

Scala Sans OT

regular

AbCDeFGhIJKLMNOPQrSTUVWXyZ abcdefghijklmnopqrstuvwxyz 1234567890regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890bold

abCdefghIJKlMnoPqrStuvWxyz abcdefghijklmnopqrstuvwxyz 1234567890bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Palatino LT Std

roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890



PaPer SPeCIfICatIonS

letterhead, Second sheet, envelope:

80# Cougar white vellum text weight

Or

80# Finch Opaque bright white text weight

business card:

100# Cougar white vellum cover weight

Or

Finch Opaque bright white cover weight


Carbondale stationery. Orders can be placed by calling

453-2268.



U n i v e r s i t y C o m m U n i C at i o n s

M a i l C o d e X X X X

4 2 5 C l o C k t o w e r d r i v e

C a r b o n d a l e , i l l i n o i s 6 2 9 0 1

[email protected] 1 8 / 4 5 3 - 2 5 1 8

6 1 8 / 4 5 3 - 0 0 0 0 F a X

s i u . e d u

January 5, 2012

Dear Mr. Doe,

Ud exerosto ea feugait numsan ex ero commolore dit pratie del iliquisi bla conulputpat alissi. Ritlu

mmy nonsequi tet nonsenis dolortie ming eugiamc onullum quatum dolute dolorem er in velit ipsu

scidui bla conse diametue conullaore molore tet augait ulla facilit ad et utem aliquat. Ut velit non sequis

non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo

consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu

feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.

Alit nis ex erosto dipsusci bla feugiat ute commy numsan ulpute dolenibh et nostis acilismod magnis do

do commy nulla conse ming et, venisl ute feum ent praesse tat, verosto er augait dolorem dolor augait

ver adignim iliscil doloreet aci bla feugiam dunt vulput adiat acing enit wisl do consequatis num dolor

in ut ad tat eugait utate magnit ipsum nostrud min ero er se dolobortie magna faciliscing ex er ilit, con-

sequ ipisim quip ea feu feugait init nonulpu tpatumm olorem zzrillumsan ulluptat lortionse magnim

zzrit nibh euisi eraesse te feugiat ipiscin henis aliquipisi. Ut velit nonsequis non heniam iniatue mag-

niam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum

zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu

tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.

Os dolum delis adio odolor se tem quat. Ut lam num nullam, commy nullandignim dion hendio dio

conulla at. Ut ullaortie dignibh eugiatie dolor ad mincip eu feugait ing eros nissis nismodo lortis nibh ex

eu feu feum quip eros exer am volorer.

Sincerely,

Jane Doe

Standard letterhead: unIverSIty-WIde

letter text:

Palatino 10/15pt

Always use a full line space between paragraphs.

Size: 8.5" x 11"

note: university url aligns with second column of the

address block.

note: digital versions of the letterhead, customized as

necessary, are available from Printing and duplicating at

453-2268. digital stationery uses the highlight version of

the SIu logomark.

Not actual size. University UrL aligns with second column of address block.

right margin: 7" or 42pLeft margin: align with workmark, 1¼" or 7p6

Top margin: 2½" or 15p



C o l l e g e o f M a s s

C o M M u n i C at i o n a n d

M e d i a a r t s

M a i l C o d e 6 6 0 6

1 1 0 0 l i n C o l n d r i v e

C a r b o n d a l e , i l l i n o i s 6 2 9 0 1

[email protected] 1 8 / 4 5 3 - 4 3 0 8

6 1 8 / 4 5 3 - 0 0 0 0 F a X

M C M a . s i u . e d u

January 5, 2012

Dear Mr. Doe,

Ud exerosto ea feugait numsan ex ero commolore dit pratie del iliquisi bla conulputpat alissi. Ritlu

mmy nonsequi tet nonsenis dolortie ming eugiamc onullum quatum dolute dolorem er in velit ipsu

scidui bla conse diametue conullaore molore tet augait ulla facilit ad et utem aliquat. Ut velit non sequis

non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo

consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu

feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.

Alit nis ex erosto dipsusci bla feugiat ute commy numsan ulpute dolenibh et nostis acilismod magnis do

do commy nulla conse ming et, venisl ute feum ent praesse tat, verosto er augait dolorem dolor augait

ver adignim iliscil doloreet aci bla feugiam dunt vulput adiat acing enit wisl do consequatis num dolor

in ut ad tat eugait utate magnit ipsum nostrud min ero er se dolobortie magna faciliscing ex er ilit, con-

sequ ipisim quip ea feu feugait init nonulpu tpatumm olorem zzrillumsan ulluptat lortionse magnim

zzrit nibh euisi eraesse te feugiat ipiscin henis aliquipisi. Ut velit nonsequis non heniam iniatue mag-

niam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum

zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu

tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi.

Os dolum delis adio odolor se tem quat. Ut lam num nullam, commy nullandignim dion hendio dio

conulla at. Ut ullaortie dignibh eugiatie dolor ad mincip eu feugait ing eros nissis nismodo lortis nibh ex

eu feu feum quip eros exer am volorer.

Sincerely,

Jane Doe

Standard letterhead: SChool/College

letter text:

Palatino 10/15pt


Size: 8.5" x 11"

Information block hierarchy

for college-level

School or College: Identity signature upper left

Address block: Top line—Name of college or school (bold)

for a department within a college or school

College: Identity signature upper left

Address block: Top line—1st-level department (bold)

for a department within a parent department

College: Identity signature upper left

Address block: Top line—2nd-level department (bold)

Any department desiring a unit signature should request that

one be created by visiting the University Communications

website and completing the required form.

department url treatments

There are two options for displaying department-level UrLs.

for a department within a college or school:

The department UrL is at the standard bottom position—at

base of letterhead aligning to first column of address block.

for a department within a parent department:

Top UrL: 2nd-level department—place below names of

departments. May use two lines if necessary.

bottom UrL is the parent-level department, placed at the

base of letterhead, aligning to first column of address block.

The 2nd-level department UrL does not appear on the bottom.Not actual size.

Left margin: align with workmark, 1¼" or 7p6

Top margin: 2½" or 15p

School/college UrL aligns with first column of address block.

UrL can be college or 1st-level department

right margin: 7" or 42p

*

2 n d - l e v e l d e P a r t M e n t u r l g o e S h e r e( C a n S P a n 2 C o l u M n W I d t h S )

*



SeCond Sheet

Second sheets are used when a letter runs more than

one page long. It contains only the signature and UrL,

and is an exact replica of the first page. Use the same

margins as specified on the letterhead.

The example on the left is the second sheet for

university-wide letterhead.

note: digital versions of the letterhead, customized as

necessary, are available from Printing and duplicating at

453-2268. digital stationery uses the highlight version of

the SIu logomark.

s i u . e d u

Not actual size.



U N I V E R S I T Y C O M M U N I C AT I O N SM a i l C o d e 4 3 0 4

S o u t h e r n i l l i n o i S u n i v e r S i t y

1 2 6 5 l i n C o l n d r i v e

C a r b o n d a l e , i l l i n o i S 6 2 9 0 1

Standard enveloPeS

The following guidelines can be used to create the

university-wide, school/college, and department/unit

envelopes.

The 2-color version shown on the left is preferred, but

if cost is a factor, a 1-color version (shown below) may

be used.

address text:

Palatino 11/16pt

Size: #10 envelope, commercial flap

9.5" x 4.125"

note: there is an option to print the school/college

signature on the envelope flap.

buiding name can be added to the mail code line.

Left margin: 3½" or 21p

Top margin: 1¾" or 10p6

Not actual size.

C o l l e g e o f m a s s C o m m u n i C at i o na n d m e d i a a r t s – M a i l C o d e 6 6 0 6


4 2 5 C l o C k t o w e r d r i v e


Mrs. Jane Doe 1234 Street Ave. Anywhere, USA



1 2 6 5 l i n C o l n d r i v e




1 2 6 5 l i n C o l n d r i v e




InvItatIon enveloPeS

The following guidelines can be used to create the

university-wide, school/college, and department/unit

invitation envelopes.

The return address block is set in Scala Sans with 7pt

type / 9 pt leading, with no tracking. The department,

or school/college is set in bold all caps lettering and the

address information is set in regular. Center address on

back envelope flap.



Southern IllInoIS unIverSIty425 Clocktower Drive

Carbondale, Illinois 62901

College of MaSS CoMMunICatIonand MedIa artS – Mail Code 4304

Southern Illinois University1265 Lincoln Drive

Carbondale, Illinois 62901



Standard buSIneSS CardS

name:

Scala Sans bold, all caps 6/7.5pt, tracked +140

title:

Scala Sans regular, 6/7.5pt, tracked +50

black

address block text:

School/College, Department/Unit Name

Scala Sans bold, all caps 5.5/7.5pt, tracked +140

address information:

Scala Sans regular, 5.5/7.5pt, tracked +140

Maroon

email:

Scala Sans regular, 6/7pt, tracked +50

Phone numbers:

Scala Sans regular, 5.5/7.5pt, tracked +200

black

url:

University:

Scala Sans regular, 6pt, tracked +140

School/College/Department plus .SIU.eDU or SIUC.

eDU:

Scala Sans regular, 5pt, tracked +140

Maroon

If lengthy text does not fit templates shown on the left,

please contact University Communications at 453-2276

for guidance.

ChanCellor buSIneSS CardS:

The Chancellor’s business cards are embossed. Use the

SIU logomark: see art on the left.



Standard business Card and Chancellor business Card

Front

O f f i c e O f t h e p r O v O s t a n d v i c ec h a n c e l l O r f O r a c a d e m i c a f fa i r sA n t h o n y h A l l 1 2 5 – M A i l c o d e 4 3 S o u t h e r n i l l i n o i S u n i v e r S i t y 1 2 6 5 l i n c o l n d r i v e c A r b o n d A l e , i l l i n o i S 6 2 9 0 1

[email protected] 1 8 / 4 5 3 - 5 7 4 4 6 1 8 / 4 5 3 - 5 7 4 4 M o b i l e

s i U . e d U

J O h n W. n i c k l O WProvost and vice chancellor for Academic Affairs

Optional printing on back. Not actual size.

C o l l e g e o f M a s s C o M M u n i C at i o n a n d M e d i a a r t s – M a i l C o d e 6 6 0 6S o u t h e r n i l l i n o i S u n i v e r S i t y 1 1 0 0 l i n C o l n d r i v e C a r b o n d a l e , i l l i n o i S 6 2 9 0 1

[email protected] 1 8 / 5 3 6 - 4 4 0 5 6 1 8 / 5 3 6 - 4 4 0 5 M o b i l e 6 1 8 / 5 3 6 - 4 4 1 0 F a X

M C M a . s i u . e d u

s a n t o s h n a r aya n a t h ya g a r a j a n B a h u s r u t h a Mtitle line one title line one

School/College, Administrative Department Cards

University-wide Cards

Art used for embossing



eMaIl SIgnature

In order to maintain consistency across the University

in internal as well as external email communications, we

are recommending a format for the signoff signature. A

serif font should be used for the body of the email.

email signatures should be set in 9pt Trebuchet. The

sender’s name should be all caps over his/her title in

regular black. The signature should have a full paragraph

break before listing the office name and address in

SIU Maroon. After another full paragraph break, the

signature should list the email address, phone, cell

phone, and fax number. Lastly, the signature should list

the University’s website (SIU.eDU).

note: use of SIu Carbondale signature following

the email signature is optional.

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

The following is our recommendation for basic email signatures: / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / RITA CHENG Chancellor OFFICE OF THE CHANCELLOR MAIL CODE XXXX SOUTHERN ILLINOIS UNIVERSITY 425 CLOCKTOWER DRIVE CARBONDALE, ILLINOIS 62901

[email protected] P : 618/453-1373 M : 618/453 -1373 F : 618/453-0000

SIU.EDU

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

Additionally we recommend the following for HTML email signatures where images can be referenced from a hosted

location. We do not recommend the following signature if the image will come across as an email attachment. / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

RITA CHENG Chancellor OFFICE OF THE CHANCELLOR MAIL CODE XXXX SOUTHERN ILLINOIS UNIVERSITY 425 CLOCKTOWER DRIVE CARBONDALE, ILLINOIS 62901

[email protected] P: 618/453-1373 C: 618/453-1373 F: 618/453-0000 SIU.EDU

basic email Signature


aPPlICatIonS 5.0

5.1 Logo Application on University- wide Web Page5.2 Apparel and Name Tags5.3 Signage5.4 Merchandise5.5 Vehicle Signage5.6 exterior Campus banners 5.7 Co-branding5.8 Co-branding Stationery Package 5.9 SIU Logomark (Without Carbondale) as Design element


CARBONDALE

CARBONDALE


SouthernIllinois


aPPlICatIonS 5.1


Logo Application on University Web Sites logo aPPlICatIon on unIverSIty Web SIteS

Web logos are available for use on Web sites/pages only.

They shall not replace the official University Wordmark

or SIUC Identifiers in any form of duplicating, printing or

in other applications such as Power Point presentations,

business cards, etc.

Please use the following as logo guidelines for the Web:

requirement:

All pages must offer a link back to the SIU Web site (http://

www.siu.edu) using the official web logo provided by SIU

Interactive Services. This must appear above the fold (which

means the first initial visible area of a Web page that a users

sees before scrolling) on a 1024×768 resolution monitor of

every page.

departmental identifiers:

Can not be used on websites.

Print logos:

No logos that are designed for print can be used on

websites.

logo color:

On the Web the official logo must appear in maroon (Web

color: #660000) and black on a light background. The logo

may also appear as all black or as all white (when placed on

a solid or dark background). The logo must not appear in

any other colors.

X

X

X

X

The horizontal SIU Web Logo must be displayed at 330px wide by 67px tall, with 20px padding on all sides. There are only three options: two color (maroon and black) on a light background, all black or all white.

WIDTh: 330 pixels

heIGhT: 67 pixels

PADDING: 20 pixels

2 color SIU logo

black SIU logo

reverse SIU logo

aPPlICatIonS 5.2


aPParel and naMe tagS

All University-branded apparel shall conform to the use

of the SIU identity system shown in this manual.

The samples show typical placements of the SIU

signature/logomark/wordmark on various items.

The SIU logomark can be used with the School/college/

department staff shirts left sleeve lettering.

The signature with departmental name may be applied

to shirts and mugs, but not to merchandise with limited

clear surface area, such as hats and pens.

The official color for college/departmental/unit polo

shirts is maroon and should be worn to represent the

University at events. Other approved polo colors are

white, black, gray.

Only PSO Service departments are permitted to order

khaki SIU-branded apparel.


Name tags. Orders can be placed by calling 453-2268.

University-wide staff shirts (embroidery, 1-color)

School/college/department staff shirts (embroidery, 1-color)

Left chest imprint area: 2 9/16” width 3 3/8” height

Name tags (etched, 1-color)

FPO

FPO

College of agrICultural

SCIenCeS

left sleeve imprint area: 3” width with 6mm lettering

JaSIMeSMIth-JohnSon

College of Mass Communications and Media arts

aPPlICatIonS 5.3


Tablecloth

SIgnage

All University-branded signage shall conform to the use

of the SIU identity system shown in this manual.


signature/logomark/wordmark on items.

Contact University Communications at 453-2276 for

additional information on obtaining these items.

Way-finding signs

aPPlICatIonS 5.4


MerChandISe

All University-branded merchandise shall conform to the

use of the SIU identity system shown in this manual.


signature/logomark/wordmark on a variety of

merchandise.

The signature with departmental name may be applied

to shirts and mugs, but not to merchandise with limited

clear surface area, such hats and pens. The wordmark

can be used in maroon, black, or white.

aPPlICatIonS 5.5


vehICle SIgnage

When displaying the logo for university-wide vehicle

applications, always use the 2-color SIU Maroon and

black version on a white ground for maximum legibility.

For permanent die-cut vinyl displays on darker-color

vehicles, always use the signature or logomark reversed

out to white.

Display the logo on side doors (and rear doors, where

applicable). For wider expanses, use the one-line,

horizontal version. Application may be a magnetic sign

or applied die-cut vinyl.

Standard white van showing multiple uses of identity system

Automobile with dedicated unit-oriented magnetic sign

Use horizontal, one-line logo for wider spaces

White bus showing multiple uses of identity system

aPPlICatIonS 5.6


exterIor CaMPuS bannerS

For exterior or interior banners, always use the SIU

logomark surrounded by SIU Maroon for strong contrast

and color brand recognition.

The right side of the dual-flanking pole banner shows

how Perpetua and Univers, the official marketing

typefaces, can be used together.

SIDe ASingle-side pole banner, typographic concept

SIDe bDual-flanking pole banner

Institutional side— uses standard SIU colors

Marketing message side— creative to be determined

Single-pole banner street sequence:

Front: Image

back: Logomark

Front: Image

back: Logomark

Front: Logomark

back: Image

Know no

bounds Know no

bounds

Know no

bounds

aPPlICatIonS 5.7


Co-brandIng

The SIU institutional identity may be displayed with

other sub-brands. It is not necessary to use the full

signature, the SIU logomark is sufficient with exception

of the stationery package.

If the SIU logomark can be 10p or larger, use the shadow

inset version.

Co-branding for print

USAGe:

• Print

• Power Point

• Digital

Co-branding for websites (preliminary sketch)

A Performance Series Presented by:

A Performance Series Presented by:

Powered by:

SIUC MAROONSIUC GOLD (50th LOGO)SIUC BLACKWHITE

PANTONE 209PANTONE 871PANTONE PROCESS BLACKWHITE

NOTE: The marks of Southern Illinois University are controlled under a licensing program administered by The Collegiate Licensing Company. Any use of these marks will require written approval from The Collegiate Licensing Company.

Yes No Restrictions


• University seal permitted on products for resale:• Alterations to seal permitted:• Overlaying / intersecting graphics permitted with seal:• University licenses consumables:• University licenses health & beauty products:• University permits numbers on products for resale:• Mascot caricatures permitted:• Cross licensing with other marks permitted:• NO USE of current player's name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.• NO REFERENCES to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

LOCATION: CARBONDALE, ILMASCOT: SALUKISMASCOT NICKNAME: N/A

ESTABLISHED DATE: 1869CONFERENCE: MISSOURI VALLEY CONFERENCE

SIUC MAROON SIUC GOLD SIUC BLACK

Reviewed on a case by case basis.

Reviewed on a case by case basis.

N/AN/A

Reviewed on a case by case basis.MADEIRA 1385

BLACKWHITE

RA 2622

BLACKWHITE

GS/SULKY 1035

BLACKWHITE

11

10

PAGE 1JANUARY 28, 2005

Southern Illinois University Carbondale™Southern Illinois™SIUC™Salukis™Southern Illinois University - School of Medicine™Southern Illinois University - School of Law™

Sponsored by:

Sponsored by:

X = SIU cap height

X (Minium clear space between logos)

½ X

aPPlICatIonS 5.8


Co-brandIng StatIonery PaCKage

letter text:

Palatino 9/15pt


Size: 8.5" x 11"

Information block hierarchy

Should follow the main SIU Carbondale structure with the

exception of a business card, which allows a title area under

the persons name.

letterhread

aPPlICatIonS 5.9


SIu logoMarK (WIthout Carbondale) aS deSIgn eleMent

The black and reverse SIU logomark (without the word

Carbondale) can be used as a design element and can

utilize a screened or tinted treatment, but it must be

in close proximity to the full SIU logomark or the full

signature.

See pages 3.2 - 3.3 for coloration guidelines.

siu.eduundergraduate AdmissionsAdmissions Reception CenterMail Code 4710Southern Illinois University425 Clocktower DriveCarbondale, IL 62901

we hAve lots of wAys to connect:

open house. Get the full Saluki experience. Tour campus and residence halls. Meet with representatives from Admissions, Financial Aid, and Housing. Attend information sessions. And fill up on info at our informa-tion fair.

individualized tours. If you know you’re serious about SIU, have an intense, focused visit that includes meeting with a representa-tive in your academic area of interest. It is important to register well before the day you want to visit, since these appointments are scheduled based solely on your interests.

open house/tour dAtes:Saturday, November 5, 2011 Saturday, April 21, 2012 Friday, July 13, 2012

this is where we live. We invite you to explore the region. The only way to really experience it is to step into it. Breathe the air. Tap into the natural energy that has inspired and recharged Salukis for generations. And see it yourself.

siu.edu

Undergraduate AdmissionsMail Code 4710Southern Illinois University425 Clocktower DriveCarbondale, Illinois 62901


CARBONDALE

CARBONDALE


SouthernIllinois


Undergraduate AdmissionsAdmissions Reception CenterMail Code 4710Southern Illinois University425 Clocktower DriveCarbondale, IL 62901 siu.edu


CARBONDALE

CARBONDALE


SouthernIllinois


back cover of road piece envelope flap


aPPendIx 6.0

6.1 Signature Naming System


CARBONDALE

CARBONDALE


SouthernIllinois


aPPendIx 6.1


SIU_Configuration_Description_Coloration.eps

Southern Illinois University abbreviation

FILe eXTeNSION

.eps

.png

CONFIGUrATION

horiz - horizontal

vert - vertical

logomrk - logomark

wordmrk - wordmark

official_school

academic_dept

school

COLOrATION

209-k - spot-coated maroon and black

209-wht - spot-coated maroon and white

cmyk209-k - process maroon and black

cmyk209-wht - process maroon and white, black Carbonale

all209-wht - spot-coated maroon and white

all-cmyk209-wht - process maroon, all elements

k - all black

rev - all white

SIgnature naMIng SySteM

DeSCrIPTION

1 line

2 line

long

short


CARBONDALE

CARBONDALE


SouthernIllinois


O C T O b e r 2 0 1 1

V e r S I O N 1 . 0

SIU Carbondale Identity Guidelines

Documents

Transcript of SIU Carbondale Identity Guidelines