Situated Social Networks Design Charette

8/14/2019 Situated Social Networks Design Charette

1/17

Situated Social Networks

& Mobile Commercewhat makes cents?

Design Charette Series

Center for Future Banking

@ MIT Media Lab

Sponsored by Bank of America

Tuesday October 21st, 2008 from 9am to 4:30pm

Weisner Room 209

By invitation only, rsvp to

Ray Garcia

[email protected]
http://www.media.mit.edu/


2/17

Goal why are we here?

To fostercreative ideas, design, and action forcollaborative research amongst all the participants.

To establish the groundwork for a Living Lab in Boston

and the MIT Campus.

To understand the research process by doing it.

To inform new products using research findings.


3/17

Grand Challenges(we will formulate this during the sessions)

Convergence of Physical and Virtual Social Experiences

What are the Social Network Economic Models in a world that

is infused with viral communications, sensing spaces, mobile

devices, responsive ambient intelligent environments, tele-

presence, and virtual communities meeting in physical spaces?

Living Lab

What is the New Deal on Data? How will data be collected,

protected, and shared by consumers, merchants, banks,carriers, government, and researchers to add greater value to

stakeholders in the future?


4/17

Candidate Research Questions(bring your own questions as well)

Living Lab How do networks emerge? What is the inherent value system and constraints

under which they form? How is knowledge shared and problems solved within

social networks. What are the micro-economic forces at play?

Do SmartMobs behave predictably and can they be controlled to perform some

group action?

Social Network Economic Models How do new currencies impact group decisions? New currencies could be

coupons, loyalty point systems, barter systems, time trading systems, money

within games, micro/nano payments, one time use codes, media capture and

exchanges, peer to peer value exchanges.

How do social networks behave in physical spaces when using mobile Location

based services and can form spontaneous connections? Sensing Stores

How would ambient intelligence augment the retail experience? Is it perceived

as intrusive or an affinity? How would it use a social network?


5/17

Candidate Business Questions

(bring your own questions as well, but keep them general)

Market Discovery What techniques can be used to uncover hidden insights and unmet needs fromthe voice of the customer as captured in a social network application?

Can we identify and unlock the commercial potential of social capital inherent in

communities

How do we evaluate ways of fostering user generated content and a free

exchange of expertise within the community Social Network Economic Models

How can a social networks extend beyond a communication vehicle to have

more relevancy in managing a business effectively? Can labor be shared, cost

spread, profit pooled?

Can a social network be used to manage business risk? Could it be used as a

source of capital? Can the network aggregate its purchasing power? What is the balance between competition and cooperation within a social

network?


6/17

Attendees

(requires full day participation)

MIT Media Lab FacultySandy Pentland *Andy Lippman

Deb Roy

David Reed *

Pattie Maes

Luis Sarmenta

MIT Media Lab ResearchersKwan Lee, Dawei Shen, Taemie Kim,

Anmol Madan,

Daniel Olguin, Iolanthe Chronos, Ankur Mani,

Ben WaberCharlie DeTar, Jaewoo Chung,

Alyssa Wright, Jeremy Liu

Sophia Yuditskaya, Kleovoulos Tsourides,

Jeff Orkin, Aithhe Sheng-Ying Pao,

Jacob Crandall, Nate Greenslit,

Coco Katherine Krumme

Polychronis Ypodimatopolous, Nadav Aharony,

David Gaithier, Sajid Sadi, Drew Harry

MIT Information TechnologyTaeminn Song, Wilson DSouza, Andrew Yu

City of BostonNigel Jacob

Brenda McKenzie

Keith Hunt *

Bank of America

Small Business BankingLaurie Readhead

Beverly Ladley

Inder Koul

Chris Adams

Sophia Tolsma *

Laurin Titus

Nadeem Tufail

Global Product StrategyHeather Holeman, Eileen Poss

CFB Executive in ResidenceJeff Carter, David Price, Ray Garcia,

Abhi Mehta, Kathryn Fialkowski *,

Hans Schumacher, Todd Inskeep, Ken Jackowitz

Jeff Miller

Learning and Leadership Development

Rick Dzavik, Michael Arena, Eric PardellGuest Speakers *

Walter Doyle, Dan Gilmartin, (Ulocate.com)

Adrienne E. Penake, (prosper.com)

Irene Greif, IBM Fellow, Director of Social Software


7/17

Agenda(presentations will be videotaped)

Time to socialize and exchange contact informationSocial4:15 4:30

9:00 9:05

9:05 9:15

Carter

Readhead

Introductions of each group, expectations of the day, goals and structure of meeting

Introduction of Small Business Banking and its future outlook

9:15 9:30 Tolsma BAC Small Business on-line community, its formation and opportunities for expansion

9:30 9:45 Penake Prosper on Peer 2 Peer Lending Marketplace

9:45 10:00 Hunt City of Boston Mainstreets program

10:00 10:20 Pentland

Reed

MIT Honest Signals within Network Intelligence

MIT Social Commerce and the Street

10:20 10:35 Fialkowski BAC Mobile commerce initiative

10:35 10:50 Doyle ULocate on location based services, m-commerce, and social networking

10:50 11:00 Roy MIT Research at the MediaLab, how is it done, how is it used

11:00 12:00 Breakout (7) Group Teams for Idea sessions, design concepts, strategies, research question

(2) sponsors, (1) faculty with (3) students, presentation of current projects

12:00 12:30 Lunch Faculty to present Ideas generated

12:30 1:30 Ideation Mix teams and have Group discussions again to develop the ideas further

1:45 3:15 Feedback Group presentations to entire audience and critical feedback

3:15 4:00 Action Wrap up discussion on research feasibility and action items

4:00 4:15 Carter CFB Closing statements


8/17

Breakout Team Assignments(note: teams are intentionally mixed in each round)

A.Mani, J.Crandall, D.Harry, J.Chung

D.Gilmartin, S.Tolsma, H.Holeman

J.Miller

J.Chung, J.Orkin, A.Pao, N.Greenslit

N.Tufail, N.Jacob, A.Yu

K.Fialkowski

Luis Sarmenta

[ wiesner / wiesner ]

I.Chronos, K.Tsourides, C.DeTar, A.Wright

K.Hunt, A.Yu

K.Jackowitz

S.Sadi, C.DeTar, D.Harry, B.Waber

L.Titus, B.McKenzie

K.Jackowitz

Pattie Maes

[ O&G / O&G ]

D.Olguin, S.Yuditskaya, N.Greenslit, P.Ypodomatopolous

I.Koul, L.Titus

T.Inskeep

P.Ypodimatopolous, N.Aharony, D.Gaithier, A.Mani

E.Poss, K.Hunt, W.DSouza

A.Mehta

David Reed


A.Madan, C.Krumme, S.Sadi, A.Pao

C.Adams, E.Poss

A.Mehta

S.Yuditskaya, K.Tsourides, J.Crandall, A.Wright

B.Ladley, S.Tolsma

J.Miller

Deb Roy[ roth / O&G ]

T.Kim, D.Gaithier, J.Orkin, B.Waber

L.Readhead, B.McKenzie, W.DSouza

J.Carter, I.Greif

K.Lee, D.Shen, C.Krumme, J.Liu

I.Koul, H.Holeman, T.Song

T.Inskeep,

Andy Lippman


D.Shen, N.Aharony, J.Liu, K.Lee

B.Ladley, N.Tufail, N.Jacob, T.Song

K.Fialkowski

T.Kim, A.Madan, D.Olguin, I.Chronos

L.Readhead, C.Adams, D.Gilmartin

J.Carter, I.Greif

Sandy Pentland

[ reef / reef ]

Ideation

12:30 1:30pm

Concept Review

11:00 12:00pm

Faculty

[location]


9/17


10/17

Travel Details(we recommend that you book early)

Date: Tuesday October 21st, 2008 from 9am to 4:30pm(We recommend that you travel the night before)

Media Lab LocationWiesner Building, E15

20 Ames Street, Cambridge, MA 02139-4307

Campus Map and Directions

https://reader010.{domain}/reader010/html5/0628/5b33fac70033d/5b33fac https://reader010.{domain}/reader010/html5/0628/5b33fac70033d/5b33fac

Accommodations http://www.media.mit.edu/contact/accommodations

(We recommend that you stay within walking distance)

note: Dress code is university casual, no suits or ties please.
http://whereis.mit.edu/map-jpg?selection=E15&Buildings=gohttp://whereis.mit.edu/map-jpg?section=directionshttp://www.media.mit.edu/contact/accommodationshttp://www.media.mit.edu/http://www.media.mit.edu/contact/accommodationshttp://whereis.mit.edu/map-jpg?section=directionshttp://whereis.mit.edu/map-jpg?selection=E15&Buildings=go


11/17

Media Lab Faculty

Biographies


12/17

Biography

Professor Alex (Sandy) Pentland is a pioneer in organizational engineering, mobile information

systems, and computational social science. Sandy's focus is the development of human-centered

technology, and the creation of ventures that take this technology into the real world.

He is founder and director of the Living Labs Program, a group of real-world technology

experiments that explore the dynamics of technology and social innovation. He is among the

most-cited computer scientists in the world, and in 1997 Newsweek magazine named him one of

the 100 Americans likely to shape this century.

Recent honors include the Carlos Ghosn award for automotive design, `Idea of the Year by USA

Today for Memory Glasses, the Future of Health Technology Award for `honest signals health

assessment technology, and Top Ten Emerging Technologies by Technology Review for Reality

Mining.

Recent spin-off companies include Sense Networks, Cogito Health, Cellbazaar, and United

Villages.

His most recent book is `Honest Signals, by MIT Press.


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17/17

Biography

Luis Sarmenta is a Research Scientist at the MIT Media Lab, leading research projects under

the Center for Future Banking, the Living Labs program, and the Next Billion Network.

Originally from the Philippines, he has personally experienced the revolutionary impact that

mobile phones have had in the developing world, and thus deeply believes in the enormous

life-changing potential of mobile phone applications. In 2003, while Chair of the Department

of Information Systems and Computer Science at Ateneo de Manila University, he founded

and directed an R&D center within the University that worked with the largest mobile operator

in the Philippines to produce 30 commercially released mobile phone applications and

services in its first two years, and eventually spun-off into a for-profit corporation. He returned

to MIT as a Research Scientist at CSAIL in 2005, and joined the Media Lab in 2008 after co-

founding a course on ICT for Development, which has now become NextLab, the course

component of the Next Billion Network initiative. This Fall (2008), he is co-teaching NextLab,

as well as another course on mobile applications, 6.087: Building Mobile Applications.

Luis received his PhD in EECS from MIT in 2001, and has done research and consulting work

in a variety of topics aside from mobile computing, including volunteer computing, grid

computing, computer security, medical computing, educational computing, and others. He has

received a number of international awards, including the ASEAN Young Scientists and

Technologists Award in 2005.

Luis

Sarmenta

Research

Scientist

Situated Social Networks Design Charette

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