Sitour usa overview 2014 2015

2014 - 2015 Overview

Advertise Where They Play

SitourUSA.com - 195 Hurley Ave - Kingston, NY, 12401 - 845.331.9000 - [email protected]

2) Sitour USA Media Kit 2014-2015

Even at 8 years old you knew it was better to ask for something when your parents were in a good mood...

Give your brand the same opportunity for success.

MINDS OPEN ON THE MOUNTAIN.

Receptivity In Advertising:

Introducing Sitour USA


Over forty-years ago Sitour pioneered a novel way of reaching active consumers. We leverage the popularity of ski resorts and their millions of yearly visitors to develop a unique media package at the best resort focal points of attention.

From highly-targeted local campaigns to national exposure, we can feature your brand and products in the right locations for the lowest cost.

“Sitour” is French for Signature Touriste … Signage for Tourists. So, our mission has always been to help people get around the big, beautiful ski resorts so they have more fun with friends, family, and nature.

We invite you and your Brands to join us!

Multi-sport • Participants going from one season and activity to another.

* National Ski Areas Association and US Census Bureau

Affluent*

• 29% $100,000 to $199,999 (vs. 16% of U.S. households)

• 19% incomes > $200,000

(vs. 3% U.S. households).

Accessible• Ski resorts offer a unique

opportunity for advertising.

Outdoor Upscale Active Consumers – Reach them at their best!


Highly Visible• Large format print

• LED Digital

Strategically Located• Natural gathering points

• Inside and outside

Effective for all

Communication• Brand Communication

• Detailed, call to action

• Messaging

Our Media Network – Extend Your Reach to the Mountains!


High visibility media, positioned at key locations that carry your brand message, and engage consumers when they are in their favorite surroundings – the mountains.

• Premier focal point of every resort• Located throughout resort in on-slope gathering and conversation locations

Panorama Map Displays

• Maximum exposure and

long viewing times• Multiple repeat views as guest return to the lift and regroup with friends

Lift Corral Displays

• Stand out with bright, eye-catching LED displays

• Capable of video, still and

slide format• Create custom 15-second

digital advertising

LED Digital Media

Brand Media


Print media that invites involvement throughout their day and season. Rack and poster displays broadcast a brand message from afar and a call-to-action up close.

• Located at key guest service locations• Large format medium offers ample area for communication

Poster Displays

• Your advertisement becomes a location reminder for equipment

and meeting points• Double-sided creative is seen from any angle

Ski Rack Displays

Call-to-action Media


Demographic Profile


Occupation

Gender

Age

Education

Status

Income

Prof./Managerial

46%

Owner 26%

Male 64%

Female 36%

Kids/Teens 5-17

26%

Young Adults 18-34

44%

Adults 35-54 26%

55+ 4%

College Graduate

66%

Post-Graduate Work

29%

In College 9%

Students 12%

Singles 27%

Married, No Kids

11%

Households w/Kids

50%

Empty Nesters

12%

Sitour Market

United States

Average $85,000 $50,054

<$50,000

28% 50%

$50k - $100k

24% 29%

$100k - $200k

29% 17%

$200k+ 19% 4%

Sources:SIA (Ski Industries of America)Nielsen, NSAA (National Ski Area AssociationUS Census Bureau 2011

Choose your target resorts• One resort / Multiple

• Regional / National

Great exposure and value• 100+ resorts

• >20-million annual visitors

• 5,000 ad locations

• >100-million impressions

Resort Network


Pacific West # of

LED'S Boreal CA P Diamond Peak NV P 1 Kirkwood CA P 1 Mountain High CA P MT Shasta Ski Park CA P 3 Northstar-at-Tahoe CA P 5 Royal Gorge CA P Sierra-At-Tahoe CA P 1 Sugar Bowl CA P 2 China Peak CA F-H Dodge Ridge CA F-H Donner Ski Ranch CA F-H MT Spokane WA F-H Soda Springs CA F-H Willamette Pass OR F-H

Northeast # of

LED'S Belleayre NY P 2 Bretton Woods NH P 3 Bristol NY P 1 Bromley VT P 2 Cranmore NH P 2 Greek Peak NY P 1 Gunstock NH P 1 Hunter NY P 3 Jay Peak VT P 1 Jiminy Peak MA P Kissingbridge NY P 2 Mountain Creek NJ P 2 Nashoba Valley MA P 2 Okemo VT P 4 Peak N Peek Resort NY P Smuggler's Notch VT P 3 Stratton VT P 4 Swain NY P Wachusett MA P 3 Waterville Valley NH P Black Mountain NH F-H Bolton Valley VT F-H Catamount NY F-H Crotched Mountain NH F-H Darthmouth Skiway NH F-H Mohawk Mountain CT F-H Mt. Abram ME F-H Saddleback ME F-H Ski Bradford MA F-H Ski Sundown CT F-H Song Mountain NY F-H Titus Mountain NY F-H Wildcat NH F-H Plattekill NY F-H

Midwest # of

LED'S Afton Alps MN P 1 Boston Mills OH P Brandywine OH P Chestnut Mountain IL P 1 Crystal Mountain MI P 2 Snow Creek MO P 1 Wilmot Mountain WI P Alpine Valley MI F-H Alpine Valley OH F-H Mad River OH F-H MT Kato MN F-H Paoli Peaks IN F-H Ski Snowstar IL F-H Snow Trails OH F-H Tyrol Basin WI F-H Welch Village MN F-H

Mid-Atl / SE # of

LED'S Beech Mountain NC P Big Boulder PA P 1 Camelback PA P 4 Jack Frost PA P 1 Montage Mtn. PA P Roundtop PA P 1 Shawnee PA P 1 Snowshoe / Silvercreek WV P Sugar Mountain NC P 3 Whitetail PA P 1 Wintergreen VA P 7 Appalachian Ski Mt NC F-H Bryce Mountian VA F-H Hidden Valley PA F-H Massanutten VA F-H Ober Gatlinburg TN F-H Wolf Ridge NC F-H Timberline WV F-H Winterplace WV F-H

Rocky Mountain # of

LED'S Angel Fire NM P 1 Bogus Basin ID P 2 Brian Head UT P 1 Brundage ID P 2 Loveland Basin CO P 1 Schweitzer Mountain ID P 2 Snowbird UT P 1 Beaver Mt. UT F-H Lookout Pass ID F-H Red Lodge Mountain MT F-H Red River NM F-H Sandia Peak NM F-H Silver Mt. ID F-H Ski Santa Fe NM F-H Snow Bowl MT F-H Sunlight Mountain CO F-H Terry Peak SD F-H

P=Premium Resort F-H=Family Resort


Resort Network

SitourUSA.com - 195 Hurley Ave - Kingston, NY, 12401 - 845.331.9000 - [email protected]

Minds Open On The Mountain…Join us!

http://www.sitourusa.com/

Sitour usa overview 2014 2015

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