MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011
SITO Mobile Marketing Deck 2016
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Transcript of SITO Mobile Marketing Deck 2016
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LOCATION BASED MOBILE TARGETING
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• Moviegoers exit the theatre• Check their apps again and
are retargeted with your ad
PRE-SHOW FRONT + CENTER SHOW POST-SHOW
*Geofence
LOCATION BASED TARGETING
• Moviegoers arrive at the geo-fenced theatre, park their car, etc.
• Once they open a partnered app, their device is captured
• Brand ad runs during Front + Center
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CONSUMER RETARGETING
DELIVER YOUR AD WHEN AND WHERE IT HAS THE GREATEST IMPACT
• Drive consumers in-store from any distance
• Reach consumers in the act at the Point-of-Purchase
• Target consumers at competitor’s locations
• Re-engage your audience at any Point-of-Interest
• Target locations where your audience frequently visits
PROXIMITY TARGETING IN-STORE TARGETING GEO-CONQUESTING
BRAND AFFINITYRE-TARGETING
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VERIFIED WALK INS
LOCATION BASED DEVICE TARGETING ALLOWS FOR AN EXACT NUMBER OF VERIFIED WALK INS (VWI’S) AT SPECIFIED LOCATIONS
This provides the direct measured impact of a campaign.
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LOCATION BEHAVIORS DEFINE YOUR AUDIENCE
USE DATA CAPTURED AT THE LOCATION TO MAKE INFORMED DECISIONSQUICK SERVICE SHOPGEO: 42.543738, -83.286753TIME: 7:35 AMCATEGORY: Social, QSRUSER VISITS (30 days): 16AUDIENCE HISTORY: 65% Moms, 74% College Educated, 91% Business Professionals
SCHOOLGEO: 42.546785, -83.320175TIME: 7:52 AMCATEGORY: Elementary SchoolUSER VISITS (30 days): 18DEMO: 89% White, 52% Female, 60% HHI $100k+
GYMGEO: 42.544499, -83.378725TIME: 8:11 AMCATEGORY: Fitness CenterUSER VISITS (30 days): 8CURRENT AUIDENCE: Affluent Shoppers, Green Moms, Frequent Traveler Moviegoer
HOMEGEO: 42.525688, -83.323282TIME: 10:04 AMCATEGORY: Residential, HomeUSER VISITS (30 days): 382HOUSEHOLD DATA: 3 iPhones, 2 iPads, 3 MacAirsCARRIER: Verizon
GROCERY STOREGEO: 42.542217, -83.358921TIME: 9:28 AMCATEGORY: Food & Beverage, GroceryUSER VISITS (30 days): 4PURCHASE HISTORY: Diet Coca-Cola, Children’s Cereals, Chobani, Boars Head
NEAREST STORE AD 1.2 MILES
NEAREST STORE AD 1.2 MILES
VIEW VIDEO
TAP FOR (QSR) COUPON
TAP FOR (GROCERY)COUPON
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MOBILE ATTRIBUTION
LEVEL OF INFO WE CAN GET ABOUT TARGETED CONSUMER
LIFESTYLE
CVS 39.08%
SHOPPING HABITSWALLGREENS 38.10% WALMART 35.98% DOLLAR GENERAL 34.50% TARGET 29.04%
MOVIEGOERS 42.04%
ONLINE BUYERS 26.14%
SOCCER MOMS 19.62%
WORKING FAMILIES17.95%
DEAL SEEKERS 16.55%