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Sitefinity Overview Georgy Chokov Sitefinity Product Manager

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2 Agenda 1.Company Overview 2.Market Trends in the CMS and Digital Marketing Space 3.Our Vision - Sitefinity CMS and Digital Experience Cloud 4.Customer Success Stories 5. Q&A

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3 Progress Software Company Overview Founded in 1981 Public Company Traded on NASDAQ PRGS Acquired Telerik in December 2014 ~ 1800 employees worldwide Sitefinity was created in 2005 by the Telerik team 15,000+ websites are currently running on Sitefinity

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4 Trends in WCM and Digital Marketing Space Web Content Management Customer Experience Management Efficiency Publish Clicks "Big bang" Effect Communicate Behavior Iterative

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5 Transformation in Digital Marketing Customer Engagement data stored in various disconnected systems A lot of customer data is hard/impossible/too time consuming to analyze Adapting the experience to customer behavior is challenging Predicting marketing results and proving the effectiveness of campaigns is hard and inaccurate Aggregate - customer engagement data from all channels and all systems is stored in one central place Analyze - large amounts of customer data are dynamically analyzed by algorithms to map out the customer journey and provide real time insights and recommendations Personalize optimize the experience of each customer across channels Measure - ROI from marketing campaigns can be proven. Digital Marketing Today Digital Marketing Transformation

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6 Web Content Management Enables marketers to be more productive and independent Enables brands to take advantage of new market conditions and adapt their strategy Allows global brands to maintain brand consistency while giving freedom to local offices Digital Experience Cloud Allows brands to create meaningful 1:1 conversations with customers across channels Enables marketers to increase conversions and drive business performance Combining Brain & Muscle to deliver 1:1 conversations with customers on a massive scale Sitefinity Digital Marketing Platform

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CONFIDENTIAL 7 Strengths of the Sitefinity Platform Great UX/UI end-users love it Unmatched mobile support Enterprise ready 1 235 Powerful Drag & Drop Authoring, on-page editing and contextual guidance for self- servicing marketing teams Easily create content, run campaigns and deliver results Responsive design, mobile web, hybrid mobile apps Detection, transformation and preview engine that enables you to adapt the presentation for any device Centralized control for all websites and assets through Multisite Management Staging and synchronization across different environments Multilingual support Data Integration 4 Pull data from Marketo, Salesforce.com, Microsoft SharePoint & Microsoft Dynamics Developer friendly Extensible platform, rich API Data and system integration Visual Studio support

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CONFIDENTIAL 8 Industry Recognition

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CONFIDENTIAL 9 CUSTOMER SUCCESS STORIES

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Sitefinity Project Highlights: Highly scalable site of over 20,000 pages in 34 languages Able to rapidly rollout new promotions and campaigns In first 3 months implemented 6,000 promotions (regional flight deal offers), using 8,600 pages, and 3,700 media items Their prior system failed under the load Able to easily support new markets due to multilingual capabilities. Also greatly reduced manual work. Company Highlights: Transportation/Airline APAC (India/China/Hong Kong/Philippines/Thailand) Initial Launch - 2013 Highlights Multi-national Massive ecommerce 6,000 Promos per quarter Multi-lingual AirAsia has a vision to be the largest low-cost airline in Asia by serving the three billion people who currently have poor connectivity and high-cost air fares.

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Company Highlights Transportation (Bus/Train) UK/North America 117,000 employees Highlights Consolidated from multiple CMS platforms 6 Web properties Multi-lingual Hosted on Azure Custom modules Responsive design Dynamic location pages for offices Integrated with Salesforce for lead capturing FirstGroup moves 2.5 billion people each year on a variety of brands including UK Rail and Greyhound Project Highlights Consolidated 6 websites onto Sitefinity to centrally control brand and digital assets 2 different departments administer all sites that each have their own brands but share common templates and content Sitefinity freed First Group from reliance on custom code and agencies to become more self-reliant Hosting on Microsoft Azure replaced agency hosting freeing their sites from being captive Next steps are additional ecommerce and marketing functionality

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CONFIDENTIAL 12 Success Story 3

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22 Some of our Fortune 500 Clients

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23 Q & A