SITE VUE ANALYSIS - Oklahoma...

SITEVUE ANALYSIS

PPRREEPPAARREEDD FFOORR

Ted Graham City Manager

City of Henryetta 918-652-3348

[email protected]

TruVue LLC [email protected] 918-605-0919

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Table of Contents

1. Henryetta Market Overview Market Area Map 3

Demographic Summary 3 Thematic Maps 6 Demand-Supply GAP Comparisons 9 Existing National Businesses 10 Traffic 10

2. Atwoods Oklahoma Locations 11 Comparative Demographics 12 Appendix - PopStats Demographic Data 13 Prepared by:

Ray Murphy TruVue LLC 918-605-0919 [email protected]


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Market Overview

Henryetta 15 Min. Drive Area Henryetta Market Area

Population Demographics Q4 2014

Total Population 5,920 26,921 53,856

Daytime Population 6,405 31,290 54,687

Households

Total Households 2,353 10,445 20,817

Average HH Income $47,687 $45,577 $48,189

Median Housing Value $71,660 $74,783 $77,790

Percent Owner Occupied 52.94% 55.81% 57.77%

Education Levels

High School 1,527 6,463 13,614

Bachelor's Degree 267 1,706 3,311

Post Bachelor's Degree 81 601 1,396

Business % Employees

Employees (Full Time) 2,336 9,483 14,903

Establishments 170 677 1,217

Average Salary $38,821 $41,344 $40,491

Workforce Availability

In Labor Force 2,241 11,101 22,220

Percent Unemployment 6.41% 10.04% 8.50%

© 2014 Synergos Technologies, Inc. All Rights Reserved, Alteryx, Inc. © 2015 Synergos Technologies, Inc. All Rights Reserved, Alteryx, Inc.


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Positive Factors Henryetta boasts a strong local economy based upon -standing industries. Henryetta also has a tremendous working relationship with the Muskogee Creek Nation with over 1,800 employees located in town. Henryetta also is home to an Ardagh Group plant who is a global leader in packaging solutions and has over 400 employees located in Henryetta. Educational and Medical industries also are represented in Henryetta with 180 employees at the Hillcrest Hospital Henryetta and close to 1,000 employees associated with the Henryetta and Okmulgee Public School system and Oklahoma State University IT group. Henryetta also has easy access to two airports that can accommodate corporate aircraft. Within the Henryetta trade area, there are eight high schools with several ranked very high in overall performance and also has three highly recognized technical institutes; Oklahoma State Institute of Technology, Wes Watkins Technology Center and the Green County Technology Center. These institutes have a reputation for working well with the community and industry in providing well-training work force talent.

Geography: 15 Minute Drive Area

Population Demographics - Q4 2014

The number of households in the study area in 2000 was 11,192. The household count in Q4 2014 is estimated to be 10,445. For 2019, the High Range of the Five Year forecast was 10,991 and the Low Range was 9,744 with the actual household projection estimated at 10,267, a change of -1.71%. The population in the study area in 2000 it was 28,492. The population in Q4 2014 is estimated to be 26,921. For 2019, the High Range of the Five Year forecast was 28,623 and the Low Range was 25,151 with the actual household projection estimated at 26,523 representing a change of -1.48%.

Percent Change

2000

Census 2010

Census Q4 2014 Estimate

2019 Projection

2014 to 2019

Total Population

28,492

27,476

26,921

26,523

-1.48%

Total Households

11,192

10,773

10,445

10,267

-1.71%


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Population by Age - Q4 2014

In Q4 2014, females represented 50.61% of the population with a median age of 42 and males represented 49.39% of the population with a median age of 35 years. In Q4 2014, the most prominent age group in this geography is 55 to 64 years. The age group least represented in this geography is 14 to 17 years. The table below sorts age groups by the Q4 2014 Estimate for the Age Groups.

Percent Change

2000


2019 Projection

2014 to 2019

0 to 4 1,874 6.58% 1,584 5.88% 1,591 6.00% 0.43%

5 to 13 3,284 11.53% 3,194 11.87% 2,905 10.95% -9.07%

14 to 17 2,175 7.63% 1,369 5.09% 1,432 5.40% 4.63%

18 to 24 2,881 10.11% 2,993 11.12% 2,802 10.56% -6.38%

25 to 34 2,926 10.27% 3,319 12.33% 3,600 13.57% 8.46%

35 to 44 3,935 13.81% 2,865 10.64% 2,919 11.00% 1.87%

45 to 54 3,559 12.49% 3,240 12.03% 2,910 10.97% -10.16%

55 to 64 2,872 10.08% 3,520 13.07% 3,354 12.65% -4.71%

65 to 74 2,455 8.62% 2,701 10.03% 2,815 10.61% 4.22%

75 + 2,532 8.88% 2,136 7.93% 2,195 8.27% 2.74%

Transient Population by Quarter

Q4 2014 Estimate

Est 12Q4 252

Est 13Q1 193

Est 13Q2 233

Est 13Q3 289

Est 13Q4 247

Est 14Q1 189

Est 14Q2 230

Est 14Q3 274

Est 14Q4 250

The average number of people per night who reside in a hotel/motel, campground, or recreational vehicle (RV) park for at least one night and up to six weeks. This estimate does not count daytime visitors to an area, only overnight visitors. The eight quarters of history help retailers identify trends within transient populations.


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Population by Race/Ethnicity (Hispanic Shown Separately) - Q4 2014

2000


White

19,030 66.79% 16,509 61.32%

Other Race

5,671 19.90% 6,801 25.26%

Black

3,243 11.38% 2,678 9.95%

Hispanic Ethnicity

519 1.82% 825 3.06%

Asian

29 0.10% 108 0.40%

Households by Income - Q4 2014

2000


$0 - $19,999 4,705 42.04% 3,049 29.19%

$20,000 - $49,999 4,227 37.77% 3,711 35.53%

$50,000 - $74,999 1,391 12.43% 1,906 18.25%

$75,000 - $99,999 487 4.35% 1,032 9.88%

$100,000 - $149,999 289 2.58% 541 5.18%

$150,000 + 93 0.83% 205 1.97%

Average Hhld Income $33,367 $45,577

Median Hhld Income $24,616 $36,357

Per Capita Income $13,107 $17,684

© 2015 Synergos Technologies, Inc. All Rights Reserved, Alteryx, Inc.

Population is centered around Henryetta and north in Okmulgee.


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Population Growth The strongest past 2-year population growth areas have centered in Henryetta.

Over the next 5-years, Henryetta is expected to experience strong growth.


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Average Household Income

The highest average household income areas are just south of I-40.

The highest concentration of households with income greater than $100 exists within the city of Henryetta.


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Market Outlook Comparison - GAP Analysis

Geography: Henryetta City Limit Area

Supporting Demographics

Population Estimate 5,920

Average Household Income $47,687

Workplace Employees 2,336

Workplace Establishments 170

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Market Outlook By Establishment Type Demand Supply GAP

Building material & supplies dealers $4,492,610 $2,763,852 $1,728,758

Clothing Stores $2,434,122 $1,000,512 $1,433,610

Department Stores $3,272,124 $718,460 $2,553,664

Geography: 15 Min. Drive Area





Workplace Establishments 677



Clothing Stores $10,739,670 $5,809,624 $4,930,046

Department Stores $14,364,430 $1,574,480 $12,789,949

***************************************************************************************

Geography: Henryetta Market Area





Workplace Establishments 1,217



Clothing Stores $21,841,745 $7,379,922 $14,461,823

Department Stores $29,162,759 $2,473,453 $26,689,306



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Henryetta major national business establishments.

Main Street has strong traffic flow.


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Atwoods Locations – Oklahoma

Red Triangles are comparable locations.

Atwoods - Comparative Demographics – Oklahoma Stores

City

Total Population 1 Mile Radius


Average HH Income 3 Mile

Radius

Altus 4,999 19,410 $56,272

Alva 2,873 6,201 $60,540

Bartlesville 7,450 32,340 $66,136

Broken Arrow 6,115 45,708 $68,315

Chandler 2,215 4,312 $51,363

Checotah 2,875 3,679 $46,080

Chickasha 2,339 16,411 $51,593

Claremore 6,417 22,582 $58,389

Clinton 5,163 9,883 $64,160

Coweta 4,171 12,113 $63,524


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Cushing 1,799 8,159 $51,517

Elk City 1,116 5,584 $61,994

Enid 2,322 18,427 $71,756

Kingfisher 3,446 5,618 $63,610

Lawton 11,586 55,863 $56,724

Madill 3,251 5,194 $46,892

McAlester 5,683 20,922 $51,714

Norman 8,040 53,741 $65,041

Owasso 4,374 28,549 $81,467

Ponca City 4,798 23,738 $53,911

Poteau 2,842 9,593 $51,515

Sand Springs 3,660 21,720 $56,600

Sapulpa 6,555 18,755 $54,130

Shawnee 7,458 29,626 $49,378

Stillwater 7,637 39,051 $40,807

Tahlequah 4,052 19,850 $44,854

Vinita 3,347 6,793 $46,360

Woodward 3,409 13,128 $63,282

SITE 3,929 7,551 $49,322

City




Radius

Comparative Demographics - To the Henryetta Site

City




Radius

Checotah 2,875 3,679 $46,080

Chandler 2,215 4,312 $51,363

Madill 3,251 5,194 $46,892

Elk City 1,116 5,584 $61,994

Kingfisher 3,446 5,618 $63,610

Alva 2,873 6,201 $60,540

Vinita 3,347 6,793 $46,360

SITE 3,929 7,551 $49,322

Cushing 1,799 8,159 $51,517



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PopStats Demographic Data

This PopStats demographic data utilized in this report is provided by Synergos Technologies. This data is updated quarterly to end users based on new ZIP+4 data (note that new data and statistics are delivered monthly, updated quarterly). This data is modeled where a growth factor is derived for every ZIP+4 in the country. This application occurs via a proprietary model that uses this information as well as other pertinent factors (see below) to generate a current estimate. The data sources for PopStats datasets come from:

� United States Postal Service (USPS) � United States Department of Defense (DMDC) � United States Census Bureau � National Center for Education Statistics (NCES) � Federal Financial Institutions Examination Council (FFIEC) � Internal Revenue Service (IRS) � Bureau of Economic Analysis (BEA) � Bureau of Labor Statistics (BLS) � Office of Federal Housing Enterprise Oversight (OFHEO)

Most data vendors and therefore most data analysts are using information that is delivered once annually and is based upon trended census growth figures (i.e., 1990 to 2000). Census trended data misses any new growth that may occur, particularly isolated hot communities that tend to flare up in a few years and sometimes a few quarters.

Market Outlook provides a direct comparison between annual retail sales and consumer spending in 31 retail segments and 40 major retail lines for both supply and demand, as identified by NAICS (the North American Industry Classification System). A negative value notes Supply potentially exceeds Demand.

The consumer demand and supply data for STI: Market Outlook is derived for annual retail sales and expenditures from the following three major sources of information: U.S. Bureau of Labor Statistics' Consumer Expenditure Survey (CE). Demand data is derived from this source. U.S. Census Bureau's Census of Retail Trade (CRT) reports. The annual and monthly reports contribute to Market Outlook's supply data. U.S. Census Bureau's Economic Census. Supply data is also derived from this source, which provides an even more detailed view than the CRT reports. STI: Market Outlook delivers nearly 300 market supply and demand variables at four levels of geography: block group, tract, county, and state. The variables include the following: current year data, recent historical demand data, and supporting demographic data.

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