Site Search Best Practices
Transcript of Site Search Best Practices
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Marie-Michele Caron
Director, Strategic alliances
Key capabilities & smart approaches for delivering high-impact search on your Sitecore site
Paul Sheridan
Sales Engineer
Being the best: 5 best practices for website search
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Your Customers Expect a Good Search Experience
Visitors that perform a search
CONVERT
MORE OFTENthan thosethat don’t.
5x
Visitors that search spend
MORETIME-ON-SITE
than thosethat don’t.
48%
ONLY
of companieshave resources
dedicated toOPTIMIZINGsite search.
15%And
NEGLECTsite searchaltogether.
42%
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search box prominent, simple and smart.
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1 SEARCHBOX
2 SEARCHPAGE
3 SEARCHDRIVEN
4 SEARCHANALYTICS
5 RELEVANCYTUNING
Deliver the most relevant results first & make it easy for visitors to navigate.
Go beyond the search box with search-driven components.
Understand what your visitors are telling you with search analytics.
Be relevant to each unique visitor.
Mastering Site Search Best Practices
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Make your search box prominent, simple & smart.
SEARCH BOX
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DID YOU KNOW?
20%Increased conversions
when a major e-retailer increased the SIZE and PROMINENCE
of its search box.
of site users use the search box FIRST when
looking for a product or category.
43%
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PROMINENT
W I D E
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AUTOMATICRELEVANT QUERIES
UNDERSTANDS COMMON MISSPELLINGS
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SUGGEST RELEVANT CONTENT
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2
Deliver the most relevant results first& make it easy for visitors to navigate.
SEARCH PAGE
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RELEVANT FACETS
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USE FACETSSPARINGLY ON
MOBILE DEVICES
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AUTOMATICALLY SORT BY REVELANCE
PROMOTERELEVANTRESULTSFIRST
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Leverage content wherever it resides
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FORUMSLEGACY
SITES
CRM
PRODUCTCATALOGS
DAM
EVERYTHING NEEDS TO BE SEARCHABLE▶ CMS content
▶ Product Catalogs
▶ Document Management Systems
▶ 3rd party sites..
If our users cannot find the content they need when they need it, then the value of that content drops to zero.
JOAN STILLER | Project Manager, Think Mutual Bank
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Go beyond the search box with search-driven components.
SEARCH DRIVEN
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SUGGESTED CONTENTDYNAMICALLY POPULATEDBY SEARCH
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RELEVANT RESULTSWITHOUT A USER QUERY
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RELEVANT FACETSACCELERATES ENGAGEMENT
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Search results can be as dynamic as your content.Use search to drive your listing pages.
Offer facets to filter search & navigate search driven content.
Leverage all the “contextual clues” you can.
CONTEXTUAL CLUES
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3. Search Driven Content Pages
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Understand what your visitors are telling you with search analytics.
SEARCH ANALYTICS
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ANALYZE & UNDERSTAND
SEARCH BEHAVIOR
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IDENTIFY CONTENT GAPS
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UNDERSTANDWHAT YOUR
VISITORS FIND RELEVANT
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5
Be relevant to each unique visitor.
RELEVANCY TUNING
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Manual Tuning
Boosting & Ranking Rules
Promote / Demote Content
Act on the insights you collect.
PROMOTECONTENT OR
PRODUCTS
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Self-Learning Search powered by Reveal
★ Understands user Intent
★ Powered by Machine-Learning
★ Always learn and improve
★ Leverages Usage Analytics data
★ APIs to support multiple use cases
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Analyzessearch activity
Learnswhat drives
success
Optimizesresults for future users
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Coveo Intelligent Search
The best information. Every time,everywhere, for everyone.
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1,500+Installs
100+SI partners
As of September 2015
300+Sitecore Installs
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logo logo logo logo logo logo
logo logo logo logo logo logo
logo logo logo logo logo logo
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Professional Services
Global Intranet Deployments
Computer devices & software
Powerful and Intuitive Search UI
Energy
Website search & Usage of Content Cards
Automation
Search Driven website experience and usage of Rule Based Editor
Telecommunication
Website Search
Consumer Goods
Website Search
Insurances
Fast Search Replacement, Intranet Search
Wireless & Mobile communication
Website Search
Semi conductor
Website Search
Management Consulting
Website search and portal
Pharmaceutical
Free Version for 1 year
Energy
Website Search
Non for Profit
Website Search
Communication
Website Search
Military Equipment
Website Search
Chemical
Website Search
Healthcare
Geolocalization & Unique search UI
Website Search
Website Search
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COVEO FOR SITECORE – 100+ PARTNERS30
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Get the industry’s most advance Sitecore search solution for free
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1 BRING SITE SEARCH TO YOUR SITE
2 TALK WITH A SITE SEARCH EXPERT
3 LEARN MOREABOUT SITE SEARCH
Contact us to arrange a complimentary session with a site search expert
Find a ask a question, find a partner, and more on our website.
Next Steps
[email protected] www.coveo.com/sitecore