Site of Dreams … will they come?onlinepubs.trb.org/onlinepubs/webinars/09-21-11/Broen.pdf ·...
Transcript of Site of Dreams … will they come?onlinepubs.trb.org/onlinepubs/webinars/09-21-11/Broen.pdf ·...
Site of Dreams
If you build it . . .
… will they come?
Reaching Critical Mass
Frank Broen President, Teach America
Keeping up with Communication Technology: An Online Workshop on the Practical Uses of Social Media
Site of Dreams
What is social media?
Research
Papers – Presentations – Web
Knowledge Data
Web 1.0
Web 2.0
If you build it, will they come?
Social Media is fundamentally a collaboration destination.
Shell Wiki
http://www.shell.co.uk/home/content/gbr/aboutshell/media_centre/annual_reports_and_publications/swuk/winter_2010/social_media.html
A primary source of knowledge for the next
generation
Shell uses Blogs and Wikis as well as knowledge-sharing networks.
Social Media 85% Might
? 8% Will Not
7% Will
90/9/1
View
9% Contribute
1% Active
90%
Focus efforts to make Social Media work
90% View
9% Contribute
1% Active Celebrate Success
Provide users with value
share knowledge
find quickly
collaboration
social elements
skills sharing
sharing
Can interact
www.accessmanagement.info
Site of Dreams
If you build it . . .
… will they come?
accessmanagement.info
• FHWA • Case Studies
• Presentations • AMAG
Manual Papers
Resources Wiki
The web’s most valuable feature
Search
Match the player to the field
Match the player to the field
Match the player to the field
Site of Dreams