Site-Intelligence Product Overview

Introduction- Web Analytics- Multi-Channel Analytics- Customer Intelligence

Multi-Function ProductsVBIS Multi-Channel DatabaseSite ConsolePanoramaSite OverlayRealTime ReportingSite ReporterSite Viewer

Key-Task ModulesCampaign moduleCorrelation ViewerEcommerce moduleEmail management moduleExcel pluginMulti-Channel Data IntegrationPPC moduleProgression moduleSite Admin moduleSite Mapper moduleTraffic Sources moduleVisitor Location module

Support ServicesPlanningImplementationIntegrationTrainingConsultingContact

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Site Intelligence can help you accelerate the journey from web analytics, through multi-channel analytics, and all the way to customer intelligence.

Our open database gathers information from your website, call center and point-of sale technologies to give a 3D view of customer behavior. And that's because understanding the three dimensions of online, call center and in store activity is the only way to achieve accurate customer intelligence.

But of course the value of data is in the knowledge you can extract from it. And that's the second part of our equation. Site Intelligence has developed a range of products and specialized modules which enable you to leverage a real business advantage from your multi-channel investment.

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You demand analytics. We don't push reports. With our versatile Infinity Tags technology on your website, you can constantly choose what KPIs your website gives you. While web-centric solutions push you pre-defined, aggregated reports, our solution lets you answer customer-centric questions, any time you want.

Start building your customer data world. Today you might start with just web analytics, but our uniquely flexible solution means you're also laying the foundation for multi-channel customer intelligence. You can easily integrate knowledge from call center and in store technology this year. Maybe next year you'll integrate social and mobile marketing. With Site Intelligence you're buying into open-ended technology.

Get better as time goes by. With remotely-processed aggregated reports, what you see is all you get. But our customer-centric data collection enables you to answer questions that you haven't even imagined yet, but you know are going to come. For example, you're about to launch a new product ... and you want to see how the previous-generation product sold between online and offline channels. With the Site Intelligence knowledge store, you've got it. From data that's yours forever.








































































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Get one version of the truth. You can have different technology solutions for your website, point of sale, call center and loyalty program initiatives ... but all the data from those disparate technologies is compatible with our multi-channel customer intelligence database. That protects your investment and emphasizes your partner independence.

Customers can be satisfied, but disloyal. The Internet has empowered consumers, which means that even happy customers may be disloyal. But tracking multi-channel activity means you can control how you meet customer needs over every touch point. The end result is more loyalty in an increasingly competitive environment.

Turn customers into super consumers. When you get a composite view of consumer behavior over all your channels, you'll get a clear picture of who are your most loyal and profitable customers. It works in reverse too. For example, just viewing Customer A from her online purchases says she's a great customer ... until you see that she often returns goods in store. Our multi-channel solution ensures you get the whole truth.








































































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Create meaningful segmentations. Before customer intelligence, marketing tools like demographic systems would have assumed that people in the same part of town had the same buying habits. But with Site Intelligence you'll see that isn't so. Our granular profiling even shows that next door neighbors have completely different buying habits. We'll help you create personally relevant messages for every customer.

Recognize different behaviors. Multi-channel customer intelligence can reveal interesting information. Take wine retailing as an example. The same consumer will tend to buy cheaper bottles online, but more expensive wines instore. That kind of knowledge can help organizations avoid costly marketing errors.

Get intuitive customer insight. It's easy to get meaningful insight from the wealth of multi-channel data we collect. Site Intelligence has developed a range of products that help you visualize even the most complicated relationships between different behaviors quickly and easily. Click the offerings on the left for a brief overview of each of our products, specialized modules and services.








































































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VBIS Multi-Channel Database.Our differentiator? Ask any question, whenever you want.

Unlike many ASP-driven solutions, the VBIS multi-channel database does not aggregate data. This means that business users can create any report at any time, rather than relying on pre-specified reports. Reporting can also go back over years, instead of just months.

VBIS uses standard SQL technology and comes with sophisticated APIs that enable it to be used with any other EPOS, call center, ecommerce or other platforms for a truly multi-channel solution. And with multi-server processing capabilities, VBIS is enterprise-class and completely scalable.








































































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Site Console.Easily-configured Customer Intelligence Dashboard.

SiteConsole cuts through the mass of data to give the top-line information you need. This easy-to-use tool is a highly flexible graphics tool that displays summary information in the format you want.

The dashboard will be most suitable for data sets which are viewed on a regular basis. Examples of this might include specific KPI’s, campaign launch results, management information, direct response advertising mechanisms or tactical sales initiatives.








































































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Panoroma.Instantly visualize and monitor your multi-channel KPIs.

The Panorama marketing interface displays activity across all your multi-channel campaigns and delivers business value with one-click mouse navigation. It features clear and concise visualization, step-through campaign insight, plus powerful segmentation performance.

A truly intuitive application, Panorama provides unrivalled performance and visualisation to highlight increased profit opportunities, reduce lost revenues, monetise campaign successes and maximise multi-channel optimisation.








































































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Site Overlay.See the value of your online real estate ... at a glance.

See web-performance figures neatly overlaid on your site. And not simply click counts, but heatmaps with an overlay of any metric such as the revenue or profit associated with each page and each link.

Our easily-installed Infinity Tags give incredibly granular feedback about customer behavior on your site. With Site Overlay you simply hover over elements of your webpage to see detailed statistics. Any business metrics can be displayed on Site Overlay.








































































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RealTime Reporting.Multi-channel customer intelligence ... updated every minute.

You’ve just launched a new product or marketing campaign and you want to track its progress across all your channels: from the website and newsletter through to the call center and instore.

RealTime enables you do just that. It will interrogate the relevant areas of your Customer Data World and provide concise reports that you define. Use RealTime for ongoing reporting as well and get a business snapshot every minute of the day.








































































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Site Reporter.Share and drill-deep into pre-defined reports.

Create standard reports automatically, or ad hoc reports from our drag & drop wizard. Site Reporter gives complete flexibility, including arbitrary time periods and with no limitation on the number and mix of attributes or filters required to build your report. Look at the big picture or dig deep. Our easy-to-use interrogation and drill down capability gives more detailed analysis and provides detailed intelligence from which real business benefit can be derived.








































































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Site Viewer.See your website revenue hotpsots in an intuitive graphic.

The SiteViewer UI provides an automatically-generated graphical view of the web site. Every aspect of colour, nodes, sizes and line-widths represents a characteristic that would be difficult to realise any other way.

This representation of traffic across the web site includes the ability to overlay any other metric required by the business, typically revenue, drop-off point, conversion rate, etc. In seconds you'll be able to see the revenue hot spots on your site.








































































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Campaign module.Increase the effectiveness of every multi-channel campaign.

A lot of components are involved in multi-channel marketing campaigns. From website banners and shopping carts through to instore vouchers, SEO, banner ads and call center enquiries, you need to track a number of sub-activities to understand every campaign's cumulative performance.

Now you can simply set up the report parameters for each promotion ... then track your direct and indirect income. There is no limit to the volume or timescale of campaign-attribution information you process. It's in-depth campaign management.








































































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Correlation Viewer module.See the effect of related sales.

With the Correlation Viewer you can see which products or services are ordered together, either immediately or within a certain timescale. Correlation viewer gives a visual overview of product purchased together. The thicker the joining line, the stronger the correlation.

At a simple level, this data can help you create a simple 'people who purchased Product A also purchased product B' facility on your website. But a more sophisticated use of correlations could show, as in a real life example, that people who entered the site from a search term 'iPod' spent more than those who entered on the search term 'MP3'.








































































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Ecommerce Module.Maximize your 'opportunities to buy'.

Site visitors can be presented with numerous 'opportunities to buy' as they navigate your website. These can include home page promotions, search results, landing pages and others. The ecommerce module records these 'OTBs' and enables you to assess the relative value of each in terms of revenue.

The simple interface of this module records activities like when the product was put in the basket, whether the user read the product details, and if the sale was completed. This helps companies to maximize their return on the OTB points on their site.








































































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Email Management Module.Automate emails that 100% match customer behavior.

Now it’s easy to email large or small groups of customers with messages that are completely relevant to them. Even down to the multi-channel level of, say, customers who purchased a product in person ... but then completed their registration details online.

Email marketing is an incredibly cost-effective marketing tool for most organizations. Our state-of-the-art module enables you to manage responses and profitability for a completely closed-loop solution, and also to make email a strategic part of your customer support.








































































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Excel Plugin.Automatic feeds to your Excel reports.

Excel is the world's most popular management information tool. Now with our Excel plugin, any of the multi-channel data captured by VBIS can be flowed directly into your Excel reports. Simply highlight the data you want ... press 'export' ... and the data appears on your worksheet.

So whether you use Excel for monthly reports, management dashboards or complex predictive analyses, populating your projects with the latest information is now an automated, error-free process.








































































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Multi-Channel Data Integration Module.Two-way loyalty card, CRM, CMS ... or any other data.

Completely open up your customer data world. With Site Intelligence there's no limit to the amount of data you can import from any channel ... which in turn enables you to create microscopic levels of customer profiling and segmentation.

Bring your data to life with a true multi-channel solution that can include loyalty card, EPOS or call center data. You can also push data to website content-management and salesforce CRM applications, delivering a seamless customer data world that ASP packages can’t hope to match.








































































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PPC Module.Detailed Google ROI and Cost-Per-Sale analysis.

With our PPC Module you can change your perspective from Cost-Per-Click to Cost-Per-Sale. Our PPC Module integrates directly with Google and Yahoo APIs to analyse your spend, cross-refer to margins and highlight your most profitable search words.

The ability to focus specifically on search led traffic, whether organic or paid, is key to understanding the effectiveness of your search landings and gives you inhouse control over digital marketing spend. With the PPC Module you could reduce AdWord spend and grab more search engine market share.








































































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Progression Module.Identify obstacles. Help customers race to your cart.

Our Progression Module tracks customers as they move through the site, identifying obstacles, jump-off points and watchpoints. Watchpoints in particular can alert companies to impending events. For example, customers visiting 'manage my account' might cancel recurring orders, which could trigger an email or call center contact.

At-a-glance link tracking, funnel analysis, overlays and site views all help you visualise the way a visitor interacts with your site. Now you can improve the site experience for customers ... and streamline their route to your KPIs.








































































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Site Admin Module.Now business users can easily manipulate channel data.

With the Site Admin Module there’s no need for marketeers to call in a technical analyst every time they want to update the way reports are created. From its straightforward interface, this 'wizard driven' module gives flexible yet powerful performance.

For example, marketeers might want to add new watchpoints or progressions. They can also change the rules for campaign detection. The Site Admin Module makes all these a five minute, self-service task.








































































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Site Mapper Module.Quickly creates ‘logical groups’ for easier website analysis.

As websites grow, they become harder to manage. The Site Mapper Module puts you back in control by creating logical groups, such as ‘search’ or ‘catalog’ pages. This helps marketeers to analyze related pages and better understand the insights that our solution brings.

Logical groups can be created automatically by applying rules, or manually for sites which do not follow a rigid structure (or where more than one site is being managed). Importantly, it can all be done by end users at any time, without requiring any website changes or the involvement of your IT team.








































































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Traffic Sources Module.Split site activity between different campaigns and referrers.

A customer could visit your site because of affiliate marketing, banner ad, then a PPC search, and finally a newsletter ... before they actually buy. The Traffic Sources module helps allocate the purchase to the appropriate campaign or referrer.

This flexible module has built-in options to attribute metrics based on first-clickthru, last-clickthru or the most dominant-clickthru. If none of these models matches your company business rules then a custom model can be configured, perhaps to commissions between multiple referrers in the fairest way.








































































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Visitor Location Module.Respond to regional preferences and behaviors. Our GeoIP module automatically locates users and makes that information part of your multi-channel database. So you can tell whether browsers from New York or Los Angeles are more profitable. Or which products each town, city or country looks at.

You could even see when regular customers are traveling away from their usual IP address and offer them relevant products or services. And of course, location-based marketing is the perfect companion to mobile marketing.








































































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Planning.Design for maximum ROI. Customize your analysis.

The VBIS technology is uniquely versatile and enables you to perform true multi-channel analytics. No longer do you need to compromise because of the limitations of your tools. Our consultants and our software provide solutions that target your specific channel strategies and give you the answers to manage more precisely.

Site Intelligence helps organizations achieve results otherwise thought impossible. We apply industry best practices for measuring and optimizing channel performance. Integration of information across channels will help you manage conversion and retention more productively, and facilitate the development of new revenue streams.








































































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Implementation.We integrate seamlessly with your IT Architecture.

Introducing the Site Intelligence technology can be accomplished seamlessly because VBIS utilizes industry standard technology. The resources and the effort required to introduce Site Intelligence into your existing IT and Business Intelligence architecture is minimal.

Site Intelligence takes responsibility for the successful implementation of your multi-channel customer intelligence solution. Our consultants will work with your IT and Business users to easily integrate VBIS using industry standard SQL technology.








































































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Integration.Enable customer intelligence by leveraging every channel.

Our Multi-Channel Customer Intelligence platform has been designed to accept unlimited fields from unlimited databases. It's a tall order, but it's true. So you can integrate data from all around the enterprise - call center, website, loyalty cards, CRM - and create a true Customer Intelligence database.

The flexibility of VBIS extends into the future as well. As you make new channels available to customers - maybe social networking blogs or mobile marketing platforms - your Site Intelligence database will meet the challenge.








































































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Training.Equipping your teams for self-reliance.

We consult and train with the objective of making your internal team as effective as possible in using Site Intelligence software. Topics range from solution administration and data analytics to business consulting and management reporting.

Pre-installation and post-installation training is a high priority at Site Intelligence. Our tools are intuitive and promote quick learning. We offer a number of training options to a number of different constituencies: technical support, commercial teams, support desk and help lines. We can provide group training or individual courses.








































































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Consulting.Leading Edge Thinking and World Class Software.

Business-focused and experienced in driving marketing results, our consultants help you exercise our software in ways you had never contemplated. True multi-channel marketing requires new analytics and new ways of leveraging market data. Plan, execute and optimize your marketing programs to drive unprecedented results.

We have a track record of helping over 40 leading businesses to gain new understanding of the possibilities of multi-channel analytics. The results are: radically improved customer intimacy, more efficient sales processes, more effective promotions and advertising, better utilization of resources. All of these result in increased value.








































































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Site-Intelligence Product Overview

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