site area 35 acres / 14.1 hectares otal t GBA client westfieldcorrespond to exclusive waterfront...

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DDG | 105 DDG 104 | DDG WWW.DDG-USA.COM ... open-plan venue with promenades and plazas, and accented with luxury details and amenities ... Siesta Key – an intimate, boutique-style retail destination in Sarasota, Florida – has been transformed into a predominately open-air venue that rivals the world’s finest retail environments. Lush, palm-lined plazas divide the mall into shopping “neighborhoods” that correspond to exclusive waterfront Sarasota communities: Longboat Key, Siesta Key, Robert’s Bay, and Sarasota Bay. Generous water features afford a sense of complete relaxation amid plentiful outdoor seating areas. site area | 35 acres / 14.1 hectares total GBA | 45,000 sq ft / 4,182 sq m client | Westfield Westfield Siesta Key Sarasota, Florida, USA 2013 ARCHITECTURE PLANNING GRAPHICS WESTFIELD SIESTA KEY The new signage and graphics concept reflects the upgrade to “Black Label” status. Unlike the standard “Westfield” branded system, which celebrates the red corporate logo, “Black Label” allows a property to have its own distinctive signature identity. The Spanish contemporary graphics draw inspiration from motifs found in high fashion brands.

Transcript of site area 35 acres / 14.1 hectares otal t GBA client westfieldcorrespond to exclusive waterfront...

Page 1: site area 35 acres / 14.1 hectares otal t GBA client westfieldcorrespond to exclusive waterfront Sarasota communities: Longboat Key, Siesta Key, Robert’s Bay, and Sarasota Bay. Generous

ddG | 105ddG104 | ddG www.ddG-USA.Com

... open-plan venue with promenades and plazas, and accented with luxury details and amenities ...

Siesta Key – an intimate, boutique-style retail destination in Sarasota, Florida – has been transformed into a predominately open-air venue that rivals the world’s finest retail environments. Lush, palm-lined plazas divide the mall into shopping “neighborhoods” that correspond to exclusive waterfront Sarasota communities: Longboat Key, Siesta Key, Robert’s Bay, and Sarasota Bay. Generous water features afford a sense of complete relaxation amid plentiful outdoor seating areas.

site area | 35 acres / 14.1 hectares

total GBA | 45,000 sq ft / 4,182 sq m

client | westfield

Westfield Siesta Key

Sarasota, Florida, uSA

2013

ArCHIteCture

PlAnnInG

GrAPHICS

wEStfiEld SiEStA kEy

The new signage and graphics concept reflects the upgrade to “Black Label” status. Unlike the standard “Westfield” branded system, which celebrates the red corporate logo, “Black Label” allows a property to have its own distinctive signature identity. The Spanish contemporary graphics draw inspiration from motifs found in high fashion brands.