Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should...
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Transcript of Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should...
![Page 1: Sitar Teli, Managing Partner, Connect Ventures - Core Metrics: What Web and Mobile Companies Should Focus on](https://reader035.fdocuments.in/reader035/viewer/2022081518/540ad8a78d7f72ab0c8b470a/html5/thumbnails/1.jpg)
KPIs
Sitar Teli@sitar
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•American•Engineer (by education,
never practiced)•Banker•Doughty Hanson Tech
Ventures•Connect Ventures
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Connect Ventures Portfolio
Consumer Mobile Consumer Web B2B
Unannounced
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KPIs
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WHEN?
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WHICH?
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drowning in data
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USELESS = VANITY
METRICS
USEFUL = USER + GOAL
ORIENTEDPAGEVIEWS
VISITS“HITS”
USER ACTIONSCONVERSION RATES
ENGAGEMENT
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ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE£$€
USE A FRAMEWORK
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ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE£$€
FOCUS?
SHORT ANSWER: THIS ONE
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WHY?
Retention = f(customer satisfaction)
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RETENTION != ENGAGEMENT
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ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE£$€
FOCUS?
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ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE£$€
FOCUS?NOT HERE
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ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE£$€
FOCUS?C
ON
VERSIO
N PO
INTS
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COHORT ANALYSIS IS AWESOME
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OTHER TIPS• Good KPIs are linked to assumptions about your
product - help validate or falsify
• Always look at rates or ratios (%s)
• Know the industry standards (if there are any), but focus on improvement
• Do you understand them? If you can’t explain them, they’re bullshit