Molly Ramsey

Alex Wintringham

Dexx Jordan

Mali Mecker

TITLE

QUESTION 1

How many Madison Square Gardens could fit inside

the main Amazon warehouse?

QUESTION 2

In January of 2012, the Amazon site went down for 49

min. How much potential revenue did they lose in that

time period?

CUSTOMIZATION

• Personalized advertisements

• Interest-based

• User/Amazon benefits

CUSTOMIZATION

• Gathering Information (cookies, analytics, web

beacons)

• Privacy Issues

• Settings

• Discussion Question: How do you feel

about your personalized Amazon?

KINDLE

• Co-opetition ( Apple & Amazon)

• See Chapter 2 (page 65)

• One of the most popular Apps

EFFICIENCY

• 24 hour shopping

• Deal with UPS (Christmas)

• Smart operating

• 35 orders per second

• Saves gas (reducing carbon footprint)

• Amazon Prime

DISCUSSION VIDEO

• http://youtu.be/F9_vxLNooa4