Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations...

36
Prep. 01-21-05. Professor Manuel A. Rivera Ramirez Sistema Universitario Ana G. Méndez School for Professional Studies Universidad del Este, Universidad Metropolitana, Universidad del Turabo ITHM 306 Operación de Casinos Casino Operations © Sistema Universitario Ana G. Méndez, 2005 Derechos Reservados. © Ana G. Méndez University System, 2005. All rights reserved.

Transcript of Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations...

Page 1: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

Prep. 01-21-05. Professor Manuel A. Rivera Ramirez

Sistema Universitario Ana G. Méndez School for Professional Studies

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

ITHM 306 Operación de Casinos

Casino Operations

© Sistema Universitario Ana G. Méndez, 2005

Derechos Reservados.

© Ana G. Méndez University System, 2005. All rights reserved.

Page 2: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

ITHM 306 Casino Operations 2

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

TABLA DE CONTENIDO / TABLE OF CONTENTS

Páginas / Pages

Prontuario/Study Guide .................................................................................3 Taller Uno/Workshop One............................................................................14 Taller Dos/Workshop Two ............................................................................16 Taller Tres/Workshop Three.........................................................................19 Taller Cuatro/Workshop Four .......................................................................21 Taller Cinco/Workshop Five .........................................................................23 Anejo A/Appendix A......................................................................................25 Anejo B/Appendix B......................................................................................26 Anejo C/Appendix C .....................................................................................27 Anejo D/Appendix D .....................................................................................28 Anejo E/Appendix E......................................................................................29 Anejo F/Appendix F......................................................................................35

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ITHM 306 Casino Operations 3

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Prontuario

Título del Curso Operación de Casinos

Codificación ITHM 306

Duración Cinco Semanas o según aplique Pre-requisito ITHM 102

Descripción

Estudio de la composición de los casinos, tipos de operación, seguridad, mercadeo

y técnicas de los juegos de mesa y tragamonedas. Enfoque en la estructura

organizacional, las reglas y procedimientos básicos de la operación. El curso se

desarrollara con análisis de situaciones, solución de problemas, discusiones

temáticas y simulaciones.

Objetivos Generales

1. Identificar eventos significativos que promovieron la legalización de juegos al

azar.

2. Nombrar los individuos cuales contribuciones al han tenido un impacto

positivo en la industria de juegos de azar.

3. Describir las regulaciones para casino en las Vegas, New Jersey y

Reservaciones Indias.

4. Calcular el ‘Game Drop’, ‘Win’, ‘Hold’ y los impuestos a los que están sujetos

los juegos.

5. Explicar la mecánica del Titulo 31 del ‘Bank Secrecy Act’y como este impacta

la industria de los casinos.

6. Describir la estructura organizacional de un casino y entender las

responsabilidades de cada puesto.

7. Describir las operaciones del ‘Cage’, Credit’ y ‘Collections’.

8. Explicar el proceso de otorgar crédito en un casino.

9. Evaluar el espacio del casino de acuerdo con la contribución de los distinto

juegos.

10. Calcular las ventajas teóricas que tiene el casino en los juegos de mesa.

11. Identificar los elementos de un sistema para ‘player rating’.

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ITHM 306 Casino Operations 4

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

12. Entender las ventajas y limitaciones de table game hold como una

herramienta gerencial.

Texto y Recursos Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc.

ISBN:0-471-16390-2

Referencias y material suplementario Revistas Casinos De Latino América

Casino

Casino Slots Evaluación Examen #1 15%

Examen #2 15%

Participación 30%

Proyecto Final 25%

Presentación Final 15%

Total 100%

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ITHM 306 Casino Operations 5

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Descripción de las normas del curso 1. La asistencia es obligatoria. El estudiante debe excusarse con el facilitador, si

tiene alguna ausencia y reponer todo trabajo. El facilitador se reserva el derecho

de aceptar la excusa y el trabajo presentado y ajustar la evaluación, según

entienda necesario.

2. Las presentaciones orales y actividades especiales no se pueden reponer, si el

estudiante presenta una excusa válida y constatable (Ej. médica o de un

tribunal), se procederá a citarlo para un examen escrito de la actividad a la cual

no asistió.

3. Este curso es de naturaleza acelerada y requiere que el estudiante se prepare

antes de cada taller, según especifica el módulo. Se requiere un promedio de 10

horas semanales para prepararse para cada taller.

4. El estudiante debe someter trabajos de su autoría, por lo tanto, no deberá

incurrir en plagio. Debe dar crédito a cualquier referencia.

5. Si el facilitador realiza algún cambio, deberá discutir los mismos con el

estudiante en el Taller Uno. Además, entregará los acuerdos por escrito a los

estudiantes y al Programa.

6. El facilitador establecerá el medio y proceso de contacto.

7. El uso de teléfonos celulares está prohibido durante los talleres.

8. No está permitido traer niños o familiares en los salones de clases.

9. El estudiante tendrá la oportunidad de aprender tanto a través del español como

del inglés. Los talleres serán facilitados en ambos idiomas en días alternos.

Esto significa que los talleres serán facilitados en un idioma diferente cada

semana. Un estudiante puede interactuar y hacer preguntas en el idioma de su

preferencia; pero, en general, se le solicitará que utilice un solo idioma en

trabajos específicos. En cada curso se utilizará el español y el inglés de forma

equilibrada.

10. En trabajos grupales, salvo situaciones excepcionales, se considerará que el

mismo se prepara por todos los integrantes del grupo y serán evaluados por

igual.

11. Todo estudiante está sujeto a las normas de comportamiento de la institución y

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ITHM 306 Casino Operations 6

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

las que se establezcan en el curso.

12. Los trabajos y asignaciones deberán entregarse en la fecha indicada y en su

totalidad.

Nota: Si por alguna razón no puede acceder las direcciones electrónicas ofrecidas en el módulo, no se limite a ellas. Existen otros “web sites” que podrá utilizar para la búsqueda de la información deseada. Entre ellas están:

• www.google.com

• www.Altavista.com

• www.AskJeeves.com

• www.Excite.com

• www.Pregunta.com

• www.Findarticles.com El facilitador puede realizar cambios a las direcciones electrónicas y/o añadir algunas de ser necesario.

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ITHM 306 Casino Operations 7

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Filosofía y Metodología Educativa

Este curso está basado en la teoría educativa del Constructivismo.

Constructivismo es una filosofía de aprendizaje fundamentada en la premisa, de

que, reflexionando a través de nuestras experiencias, podemos construir nuestro

propio conocimiento sobre el mundo en el que vivimos.

Cada uno de nosotros genera nuestras propias “reglas “y “métodos mentales”

que utilizamos para darle sentido a nuestras experiencias. Aprender, por lo tanto,

es simplemente el proceso de ajustar nuestros modelos mentales para poder

acomodar nuevas experiencias. Como facilitadores, nuestro enfoque es el

mantener una conexión entre los hechos y fomentar un nuevo entendimiento en los

estudiantes. También, intentamos adaptar nuestras estrategias de enseñanza a las

respuestas de nuestros estudiantes y motivar a los mismos a analizar, interpretar y

predecir información.

Existen varios principios para el constructivismo, entre los cuales están:

1. El aprendizaje es una búsqueda de significados. Por lo tanto, el

aprendizaje debe comenzar con situaciones en las cuales los estudiantes

estén buscando activamente construir un significado.

2. Significado requiere comprender todas las partes. Y, las partes deben

entenderse en el contexto del todo. Por lo tanto, el proceso de

aprendizaje se enfoca en los conceptos primarios, no en hechos aislados.

3. Para enseñar bien, debemos entender los modelos mentales que los

estudiantes utilizan para percibir el mundo y las presunciones que ellos

hacen para apoyar dichos modelos.

4. El propósito del aprendizaje, es para un individuo, el construir su propio

significado, no sólo memorizar las contestaciones “correctas” y repetir el

significado de otra persona. Como la educación es intrínsicamente

interdisciplinaria, la única forma válida para asegurar el aprendizaje es

hacer del avalúo parte esencial de dicho proceso, asegurando que el

mismo provea a los estudiantes con la información sobre la calidad de su

aprendizaje.

5. La evaluación debe servir como una herramienta de auto-análisis.

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ITHM 306 Casino Operations 8

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

6. Proveer herramientas y ambientes que ayuden a los estudiantes a

interpretar las múltiples perspectivas que existen en el mundo.

7. El aprendizaje debe ser controlado internamente y analizado por el

estudiante.

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ITHM 306 Casino Operations 9

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Study Guide Course Title Casino Operations

Code ITHM 306

Time Length Five Weeks or as applicable Pre-requisite ITHM 102

Description

An inside look at the gaming industry. Topics include staffing, types of operations,

security, entertainment, and economic impact. The course will use the Internet

among others research tools, the Email as means of communication and MS Word

and Excel for papers and projects.

General Objectives 1. Identify significant events that led to legalization of gambling and explain why.

2. Name those individuals whose contributions have had a profound impact on

the gaming industry and explain why.

3. Describe the regulatory control of Nevada, New Jersey, and Native American

gaming.

4. Calculate table game drop, win, and hold and the applicable gaming taxes.

5. Outline the mechanics of Title 31 of the Bank Secrecy Act and how it affects

gaming.

6. Describe the organizational structure of the casino and understand the job

responsibilities of each position.

7. Detail the operation of cage, credit, and collections.

8. Describe the process of granting casino credit.

9. Be able to evaluate casino floor space based on profit contribution.

10. Calculate the casino’s theoretical advantage for the most popular table

games.

11. Identify the elements of an effective player rating system.

12. Understand the value and limitations of table game hold as a management

tool and describe how it can best be utilized.

Texts and Resources Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc.

ISBN:0-471-16390-2

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ITHM 306 Casino Operations 10

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

References and Supplementary Materials Magazines Casinos De Latino América

Casino

Casino Slots Evaluation Exam #1 15%

Exam #2 15%

Participation 30%

Final Project 25%

Final Presentation 15%

Total 100%

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ITHM 306 Casino Operations 11

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Description of course policies 1. Attendance at all class sessions is mandatory. If the Facilitator excuses an

absence, the student must make up for all presentations, papers, or other

assignments due on the date of the absence. The Facilitator will have the final

decision on approval of absences. He/she reserves the right to accept or

reject assignments past due, and to adjust the student’s grade accordingly.

2. Oral presentations and special activities cannot be remade. If the student

provides a valid and verifiable excuse (Ex. medical or from a court), he/she

will be summoned for a written test on the activity in which he/she did not

attend.

3. The course is conducted in an accelerated format and requires that students

prepare in advance for each workshop according to the course module. Each

workshop requires at least ten hours of preparation.

4. It is expected that all written work will be solely that of the student and should

not be plagiarized. That is, the student must be the author of all work

submitted. All quoted or paraphrased material must be properly cited, with

credit given to its author or publisher. It should be noted that plagiarized

writings are easily detectable and students should not risk losing credit for

material that is clearly not their own.

5. If the Facilitator makes changes to the study guide, such changes should be

discussed with the students during the first workshop. Changes agreed upon

should be indicated in writing and given to the students and to the program

administrator.

6. The facilitator will establish the means and way of contact with the students.

7. The use of cellular phones is prohibited during sessions.

8. Children or family members are not allowed to the classrooms.

9. Workshops will be facilitated in English and Spanish in alternate days, in

keeping with the format established in this module. Students may interact

and ask questions in the language of their preference, but generally it is

expected that they use the language of the specific assignment. Each course

will have an equal balance of Spanish and English usage.

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ITHM 306 Casino Operations 12

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

10. All students are subject to the policies regarding behavior in the university

community established by the institution and in this course.

11. In group works, except under exceptional circumstances, it will be considered

that all the members of the group perform work and thus they will be

evaluated equally.

12. The written works and assignments will be turned on that assigned date in

their entirety.

Note: If for any reason you can not access the URL’s presented in the module, do not limit your investigation. There are many search engines you can use for your search. Here are some of them:

• www.google.com

• www.Altavista.com

• www.AskJeeves.com

• www.Excite.com

• www.Pregunta.com

• www.Findarticles.com The facilitator may make changes and add additional web resources if deemed necessary.

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ITHM 306 Casino Operations 13

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Teaching Philosophy and Methodology This course is grounded in the learning theory of Constructivism. Constructivism

is a philosophy of learning founded on the premise that, by reflecting on our

experiences, we construct our own understanding of the world in which we live.

Each of us generates our own “rules” and “mental models,” which we use to

make sense of our experiences. Learning, therefore, is simply the process of

adjusting our mental models to accommodate new experiences. As teachers, our

focus is on making connections between facts and fostering new understanding in

students. We will also attempt to tailor our teaching strategies to student responses

and encourage students to analyze, interpret and predict information.

There are several guiding principles of constructivism:

1. Learning is a search for meaning. Therefore, learning must start with the

issues around which students are actively trying to construct meaning.

2. Meaning requires understanding wholes as well as parts. And parts must be

understood in the context of wholes. Therefore, the learning process focuses

on primary concepts, not isolated facts.

3. In order to teach well, we must understand the mental models that students

use to perceive the world and the assumptions they make to support those

models.

4. The purpose of learning is for an individual to construct his or her own

meaning, not just memorize the "right" answers and regurgitate someone

else's meaning. Since education is inherently interdisciplinary, the only

valuable way to measure learning is to make the assessment part of the

learning process, ensuring it provides students with information on the quality

of their learning.

5. Evaluation should serve as a self-analysis tool.

6. Provide tools and environments that help learners interpret the multiple

perspectives of the world.

7. Learning should be internally controlled and mediated by the learner.

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ITHM 306 Casino Operations 14

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Workshop One Specific Objectives At the end of this workshop, the student should:

1. Be able to list the reasons Nevada Legislators saw fit to legalize gambling

and why.

2. Be able to compute Nevada and New Jersey gaming taxes.

3. Explain the purpose of “Internal Controls” and differentiate between the New

Jersey and Nevada models.

4. Explain what was the Bull Pen Casino and what made it different.

5. List at least three of the activities or interests, other than gaming, that made

Howard Hughes a well-known figure in the U.S.

6. Explain how his entry into the gambling industry proved beneficial.

7. Demonstrate how a casino is organized depending on the facilities and

games offered.

URLs http://www.casinocustomerservice.com/ (Casino Customer Service) http://www.worldcasinodirectory.com/ (Casino Directory) http://www.americancasinoguide.com/ (Casino Guide) http://www.gamingfloor.com/ (Casino Industry News)

Assignments before Workshop I 1. Read Chapters 1-2-3-4 form Casino Operations Management by Jim Kilby

and Jim Fox.

2. Research Assignment. Do an Internet search for at least 5 casinos in the

state of Florida. Provide their location, services, table games, name of the

operator, name of the owner and date that was established. This should be

no longer than 7 pages. All work must be typed in font Arial size 12. All

papers must include a cover page and table of content. This work is due at

the beginning of Workshop #1. At the end of your paper you must include a

one-page conclusion comparing all 5 facilities.

3. Research Assignment #2. Do an Internet search using monster.com or

casinocarreers.com and look for 5 different job openings in the casino

industry (nation wide). Provide a detail comparison of all the different

requirements for the different positions available and their location. Write a

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ITHM 306 Casino Operations 15

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

summary expressing what position should be more suitable for you and why.

Your work should not exceed 6 pages typed. All work must be typed in font

Arial size 12. All papers must include a cover page and table of content.

Activities

1. Breaking the Ice: “The 30-Second Monologue” This activity is designed to

get the class acquainted and to meet all the students. All students will present

to class the student sitting next to them in class. See Appendix A (15 minutes)

2. Class Activity: “Expectations of the Course vs. Your Expectations”. Introduction to the course: class module, examinations, homework and

portfolio. See Appendix B. (20 minutes)

3. Final Project and Presentation: Guidelines and Purpose. (Appendix C, D)

(15 minutes)

4. Class Lecture: History of the Gaming Industry in the United States. The

Professor will discuss the Nevada and Atlantic City areas and how they

became the most popular gaming destinations in the USA. (35 minutes)

5. Class Lecture and debate: Casino Controls and Licensing During this time

the professor will present to the class the different controls for the gaming

industry. Later the students will debate about the regulations and legislation

governing the casinos for Las Vegas, Atlantic City and Puerto Rico. The

debate will be moderated by the professor (45 minutes)

6. Break (10 Minutes)

7. Group Exercise: How to create a spreadsheet to calculate estimated taxes? The professor will divide the class in groups of 4 students. The

professor will assign a gaming region to each group. Each group will be

assigned a scenario to calculate the gaming taxes. Each Group will discuss

their findings. (45 Minutes)

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ITHM 306 Casino Operations 16

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

8. Class Lecture: Casino Organizational Structure. The professor will lecture

on the topic of staffing. Class Exercise on how to determine the staffing needs

for the different areas of the casino (40 Minutes)

9. Workshop #1: Reviews. “No-Test Test” Discussion of new terms and

concepts learned in class. See Appendix. (10 Minutes)

10. Workshop #2 Homework discussion. (5 minutes)

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ITHM 306 Casino Operations 17

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Taller Dos Objetivos Específicos Al finalizar el Taller, el estudiante debe:

1. Debe conocer las funciones del Casino Cage.

2. Explicar como utilizar la disponibilidad de crédito como estrategia para

aumentar los ingresos 3. Describir el proceso de cobro, y como se manejan las cuentas sin pagar. 4. Diferenciar los distintos tipos de traga monedas (Slots Machines). 5. Calcular el Slot Win. 6. Conocer como se juegan los diferentes juegos de mesa. 7. Determinar cuanto pagan los diferentes juegos de mesa y cual es su

probalidad. Direcciones Electrónicas http://www.hitorstand.net/ (Black Jack Demo) http://www.gamblinglicenses.com/ ( Gaming Licenses) http://www.bjmath.com/bjmath/feature.htm (Research on Casino Math) http://www.gamingfloor.com/ (Casino Industry News) http://hometown.aol.com/punterpress/links.html (on-line Gambling) http://www.casinocity.com/krigman/ Casino Articles http://www.americancasinoguide.com/ (Casino Guide) http://www-personal.umich.edu/~dronis/statfaq.htm (Casino Stats) http://gambling.com/ (Casino News)

Tareas a realizar antes del Taller Dos 1. Leer los capítulos 6,7,8 del libro de texto Casino Operations by Jim Kilby.

2. Visite el site: http://www. www.desertdollarcasino.com y haga un download

del programa Casino On Net. Este programa se puede utilizar libre de costo

para practicar los diferentes juego que hay en un casino. Utilice el programa

para ver los premios que pagan los distinto juegos.

3. Internet Gaming. Visite el website http://www.gamblinglicenses.com y

busque 3 artículos sobre legislación de “On-line Casinos”. Analice estos

artículos y discuta como este desarrollo puede impactar la industria de

Casinos en los Estado Unidos.

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ITHM 306 Casino Operations 18

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Actividades 1. Take Home Exam #1:El profesor distribuirá el primer examen (5 minutos).

a) Para entregar:_________________ al comienzo de clase.

b) Todas las respuestas deben ser escritas utilizando (MS Word)

c) El Primer examen cubrirá los capítulos 1,2,3,4, 5, 6 ,7 y 8 del libro

Casino Operations.

2. Actividad #1: El profesor presentara sobre el área del “cage” y cuales son

sus funciones. (20 Minutos)

3. Actividad #2: El profesor discutirá el procedimiento de otorgar crédito aun

cliente y las implicaciones que conlleva. El procedimiento de cómo recaudar

cuentas será discutido. (Duración 30 minutos)

4. Actividad #3: El noticiario: Maquinas de Tragamonedas. Trabajo en grupos.

El profesora dividirá las clase en 3 grupos y cada grupo presentara una de

las categorías de maquinas traga monedas. El ejercicio pretende que cada

grupo presente el tipo de maquina asignada en forma de noticia para

demostrar lo entretenida que seria esa maquina en particular para los

clientes del casino. (30 minutos).

5. Actividad #4: Presentación del profesor sobre la configuración de maquina

en el casino. Luego de la presentación el profesor asignara un esquema de

un casino para que los estudiantes organicen las maquina y luego expliquen

porque seleccionaron esa distribución. (20 minutos)

6. Actividad #5: Como determinar el “Slot Win”. El profesor explicara los

terminos de Drop, Jackpots, Fills, y Progressive Accrual. Luego presentara

ejemplos para calcular el “Slot Win” (20 minutos)

7. Receso (10 minutos)

8. Actividad #6:Discusión sobre la asignación Internet Gaming. El profesor

llevara a cabo un debate sobre este tema. Los estudiantes deberán exponer

los puntos y explicar su punto de vista con respecto a estos casinos

cibernéticos y su impacto a la industria de casinos en Estado Unidos. (25

minutos)

9. Actividad #5: Presentación por el profesor sobre los distintos juegos de

mesa y su origen. (30 minutos).

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ITHM 306 Casino Operations 19

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

10. Actividad #6: Como calcular el pago de premios. El profesor dividirá la clase

en grupos. A cada grupo se le asignara uno de los siguientes juegos: Dice,

Roulette, Blackjack, Baccarat, Keno, Caribbean Stud, Let it Ride o Pai Gow

Poker con una serie de escenarios para que los grupos determinen las

cantidades a pagar. Cada grupo discutiura sus resultados con en resto de la

clase. (25 minutos)

11. Repaso Clase #2. “No-Test Test” Discusión de nuevos conceptos

aprendidos en clase. (Appendix) (10 minutos)

12. Explicación de las tareas para el próximo taller. (5 minutos)

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ITHM 306 Casino Operations 20

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Workshop Three

Specific Objectives At the end of this workshop, the student should:

1. Determine the Table Win.

2. Prepare a floor plan for a casino based on revenue maximization.

3. Explain why casinos use markers.

4. Perform a Chips Inventory.

5. Explain the different accounting procedures for casino operations.

6. Understand the importance of casino security.

URLs

www.harrahs.com Harrah’s Hotels

www.circuscircus.com Circus Circus Hotel

www.themirage.com The Mirage Hotel

www.mgmgrand.com MGM Grand Hotel & Casino

http://www.igt.co.nz/ International Game Technology Assignments before Workshop III

1. Read Chapters 9, 10 from Casino Operations Management.

2. Understanding the operations, strategies and corporate cultures of the major

American gaming companies: Harrah’s, Circus Circus, Mirage, Hilton, MGM,

ITT Sheraton, International Game Technology, Gtech, Trump, Hard Rock,

Harvey’s, the Boyd Group. The professor will assign different companies to

the students and they will research the web to complete their assignment.

This work counts towards class participation.

Activities 1. Exam #1 due at beginning of the class. The professor will discuss the exam.

(10 minutes)

2. Lecture on Table Game Operations and Procedures. (40 minutes)

3. Group Exercise: Floor Layout. The professor will assign 4 different layouts

with the different games that will be available at a casino, and the students

will arrange the machines and tables in the most effective way to increase

revenues. (25 minutes)

4. Movie: High Roller's Vegas (ASIN: 0784015058) (50 minutes)

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ITHM 306 Casino Operations 21

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

5. Movie Discussion. (10 minutes)

6. Break (5minutes)

7. Cheating Las Vegas (2000) (ASIN: B00004STIW) (60 minutes)

8. Movie Discussion. (10 minutes) 9. Class Discussion: Corporate Culture of top Casino Companies in the United

States. (20 Minutes)

10. Class 3 Reviews. “No-Test Test” Discussion of new terms and concepts

learned in class. (Appendix) (5 Minutes)

11. Class 4 homework discussions. (5 minutes)

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ITHM 306 Casino Operations 22

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Taller Cuatro Objetivos Específicos Al finalizar el Taller, el estudiante debe:

1. Describir la importancia de un buen plan de mercadeo para mantener la

ventaja competitiva en la industria de casinos.

2. Calcular los costos del match play y nonnegotiables.

3. Evaluar las ventajas y desventajas de utilizar match play y nonnegotiables

para promover un casino.

4. Calcular los costos de ‘rebates’.

5. Explicar el impacto que tiene modificar las reglas de algunos juegos

(blackjack, roulette, baccarat, craps) y su propósito.

6. Explicar los impactos económicos que tienen para un destino turístico los

casinos.

Tareas a realizar antes del Taller Cuatro 1. Completar Problemas Casino Match Play #1 y #2 Anejo E.

2. Leer Capítulos 12-13-14-15 Casino Operations.

3. Coordinar últimos detalles para el trabajo en grupo.

Actividades 1. Take Home Exam #2:El profesor distribuirá el primer examen (5 minutos).

a. Para entregar:_________________ al comienzo de clase.

b. Todas las respuestas deben ser escritas utilizando (MS Word)El

Primer examen cubrirá los capítulos 9-10-12-13-14-15 del libro Casino

Operations

2. Guest Speaker: Florida Gamming Laws. (60 minutes)

3. Receso (5 minutos)

4. Discusión Asignación taller #4. Match Play (30 Minutes)

5. Presentación del profesor sobre “Player Rating Systems”. (20 minutos)

6. Presentación del profesor: ‘Player Comps‘. Presentación sobre como evaluar

un cliente del casino dependiendo de su limite de crédito y cantidades

apostadas. (20 minutos)

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ITHM 306 Casino Operations 23

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

7. Presentación del profesor sobre las tácticas más comunes que se utilizan

para cambiar las reglas de diferentes juegos como estrategia de mercadeo.

(25 minutos)

8. Presentación del profesor como utilizar el ‘hold’ como herramienta gerencial.

(30 minutos).

9. El profesor explicara la diferencia entre el ‘actual win’ y el ‘theorical win’ (30

minutos).

10. Repaso Clase #4. “No-Test Test” Discusión de nuevos conceptos

aprendidos en clase. (Appendix) (10 minutos)

11. Explicación de las tareas para el próximo taller. (5 minutos)

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ITHM 306 Casino Operations 24

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Workshop Five Specific Objectives At the end of this workshop, the student should:

1. Organize a plan to attract clients to the casino.

2. Develop strategies for revenue maximization.

3. Understand the importance of Controls.

4. Identify the different services offered by casinos in the United States.

Assignments before Workshop V 1. Complete Exam #2.

2. Finish written project for Workshop V.

3. Coordinate last minute details with your groups to finish power point

presentation for final project.

Activities 1. Oral Presentations. (6 groups - 30 minutes)

2. Break (10 minutes)

3. Discussion of Exam #2 (20 minutes)

4. Course Review. (30 minutes)

5. Course evaluation. (10 minutes)

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ITHM 306 Casino Operations 25

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejos/Appendix

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ITHM 306 Casino Operations 26

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo A/Appendix A

“Expectations of the Course v.s. Your expectations”

Objective: To ensure that the stated objectives of the course are in general concert with those of the participants.

Procedure: Students will write their individual objectives related to the course and then share it with their group and report their findings.

Expectations

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ITHM 306 Casino Operations 27

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo B/Appendix B

The 30-second Monologue

Objective:

To allow students to become better acquainted Procedure: Each person will tell the group anything about themselves that describes: Who they are? What they like? What they do? Where they are from? This activity will go on until each person has had a chance for a self-introduction.

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ITHM 306 Casino Operations 28

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo C/Appendix C Final Project Guidelines

For you final project the professor will divide the class in groups of 4. Each group will

be assigned a casino and 4 different games. Each group must develop a marketing

plan to promote these games at that particular location. In order to complete the

project students must interview the management team of the assigned property to

understand what clientele visits the casino and what are their needs.

1) All projects should include a detail description of the property, the games that are been promoted, specific objectives of the plan, a budget and the economic impact of the expected outcome. At the end of the project every member must write a conclusion about their learning experience This will be done inividually and must be placed in a separate envelope addressed to the profesor.

2) All projects are due at the beginning of Workshop #5. Before the group

presentations. 3) All projects are to represent the individual work of each group and any

attempt to copy or use other student materials will result in an F for the course.

All projects will be graded using the griten project rubric provided by the professor.

All projects must include: Title Page Table of Contents Introduction Property Description Games Marketing Plan Budget Conclusion Bibliography

Page 29: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

ITHM 306 Casino Operations 29

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo D/Appendix D Presentation Guidelines: The objective of this project is to prepare a marketing plan for casino players at the ______________ (Professor will assign the property and the games for each project). This presentation must be very active. Each group needs to demonstrate how they expect to win their customers through a very detail marketing plan and activities. For the presentation students must provide the following information.

1. Name and description of the casino. 2. Description of all the attractions and games. 3. Description of all customer segments. 4. Timetable of daily activities. 5. Photos and brochures or any necessary visual aid that will compliment your

Marketing Plan 6. Budget 7. Expected outcomes

* Note: These are just some guidelines. Remember the scope of the project is very broad and you should research the Casino and the games before arriving to any conclusions to what is appropriate for your customer. A good source of information will be the Internet. All member of the group need to have equal parts during the presentation. All presentation should not exceed 45 minutes.

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ITHM 306 Casino Operations 30

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo E/Appendix E Homework Problems Workshop #4 Problem #1 Assumes Match Play With Exchange Determine how much a player would need to bet to create the same effect. Goal: Determine the cost of the offer Assume all coupons must be redeemed on blackjack games with a house advantage of 1.0% Assume one bet comprised of a $3 coupon along with $5 cash is made Assume 6.25% gaming tax rate Coupon face value: $ 3.00 Cash wager $ 5.00 Given the information and guidance above, answer the following question: What is the true cost of the $3.00 match play (after gaming taxes)? _________________________________________________________________________________________________________________________________________________________________________________________________________ Problem #2 If a game has a 3.24% theoretical advantage, and only two events can happen, the house wins or loses, how often does the house win? _________________________________________________________________________________________________________________________________________________________________________________________________________

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ITHM 306 Casino Operations 31

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo F/Appendix F

The No-Test Test

Objective: To enable students to summarize the content covered in class.

Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.

Class Review The No-Test Test

Class #1

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ITHM 306 Casino Operations 32

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

The No-Test Test

Objective: To enable students to summarize the content covered in class.

Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.

Class Review The No-Test Test

Class #2

Page 33: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

ITHM 306 Casino Operations 33

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

The No-Test Test

Objective: To enable students to summarize the content covered in class.

Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.

Class Review The No-Test Test

Class #3

Page 34: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

ITHM 306 Casino Operations 34

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

The No-Test Test

Objective: To enable students to summarize the content covered in class.

Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.

Class Review The No-Test Test

Class #4

Page 35: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

ITHM 306 Casino Operations 35

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

The No-Test Test

Objective: To enable students to summarize the content covered in class.

Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.

Class Review The No-Test Test

Class #5

Page 36: Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc. ISBN:0-471-16390-2 Referencias y material suplementario

ITHM 306 Casino Operations 36

Universidad del Este, Universidad Metropolitana, Universidad del Turabo

Prep. 01-18-05. Manuel A. Rivera Ramirez

Anejo GAppendix G

Teacher Name: _______________________ Course Number _______________Date: _______________________

Subject: __________________Student Name: __________________________________________

Criteriascore x percent

age4 3 2 1 Score Percent

age Total

Attendance / Promptness

Student is always prompt and

regularly attends classes.

Student is late to class once every two weeks and regularly attends

classes

Student is late to class more than once every two

weeks and regularly attends

Student is late to class more than

once a week and/or has poor attendance of

25%

Level Of Engagement In

Class

Student proactively contributes to class

by offering ideas and asking

questions more than once per

Student proactively contributes to class

by offering ideas and asking

questions once per class

Student rarely contributes to class

by offering ideas and asking questions.

Student never contributes to class

by offering ideas and asking questions.

25%

Listening Skills

Student listens when others talk,

both in groups and in class. Student incorporates or builds off of the

Student listens when others talk,

both in groups and in class.

Student does not listen when others talk, both in groups

and in class.

Student does not listen when others talk, both in groups

and in class. Student often

interrupts when

10%

Behavior

Student almost never displays

disruptive behavior during class

Student rarely displays disruptive

behavior during class

Student occasionally

displays disruptive behavior during

Student almost always displays

disruptive behavior during class

20%

Preparation

Student is almost always prepared

for class with assignments and

required class

Student is usually prepared for class with assignments and required class

materials

Student is rarely prepared for class with assignments and required class

materials

Student is almost never prepared for

class with assignments and

required class

20%

Total---->

ISTHM Class Participation

Points Grading