December 9, 2011

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Annual Media Optimizated in iOne Platform

$1B

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Annual Revenue Generated for Clients

$25B

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Global Employees

220

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Client Turnover of Global Top 50 Clients in 2011

0

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Clients who use multiple IgnitionOne products

90%

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Global Footprint

Singapore

Atlanta

New York

TokyoAtlanta

London San Francisco

Brussels

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Core Services for Performance Marketers

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Core Services for Performance Marketers

Search

Display

Social

ONE TagONE Attribution ONE User Score

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IgnitionOne’s Three Pillars

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1) Predictive Optimization

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2) Audience Scoring and Analytics

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3) World Class Service

• Dedicated Advisors

• No limit to training, calls

• No ticketing system

• Standing meetings

• Our job is to make you successful

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The Problem with Digital Ad Technology

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What Marketers Want

MARKETER AUDIENCE

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PAID SEARCH

AD SERVERS:

RICH MEDIA / DYNAMIC CREATIVE:

VERIFICATION:

DSPs: AD NETWORKS:

VIDEO:

VERTICAL:

TARGETED NETWORKS / AMPS:

PERFORMANCE:

DISPLAY ONSITE

SOCIAL

MOBILE

AD EXCHANGES:

ATTRIBUTION & ANALYTICS

TAG MANAGAMENT

DATA MANAGEMENT PLATFORMS

DATA AGGREGATOR

S

DATA SUPPLIERS

EMAILMANAGEMENT PLATFORMS

AFFILIATES

SSPs:

What Marketers Get

MARKETER AUDIENCE

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RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP DSP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO DSP ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC MDSP CPC CPM CPV DSP CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM MDSP RON RTB DMP SSP SEM SP SEO PPC DSP CPC CPM CPV CPA SEP SMO ROS QPS TM RONRTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO DSP ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS DSP QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC MDSP CPC CPM DSP CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC DSP CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO MDSP PPC CPC CPM CPV CPA DSP SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC DSP CPC CPM CPV CPA SEP SMO ROS QPS TM RONRTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON

DMS

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Simplify management

Reveal actionable insights

Improve performance

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MARKETER AUDIENCE

DMS

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IgnitionOne Search in Action

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3 / Mindshare objective and challenges

• Objective• Maintain a constant CPA whilst driving incremental volume

• Challenge• Budget fluctuations• Volatile competitive market place• Varying target CPAs • Limited internal resource

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3 / Mindshare Solution

• Step 1: Collect data and identify correct attribution model

• Step 2: Determine best practice setup

• Step 3: Initiate automated forecasting and bidding fully tied to attribution data

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• 90% increase in budget

• 12% decrease in aggregate CPA

• Achieved across 90 days

Results from reallocation of budget based on custom attribution setup and automated portfolio

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Illustrating portfolio success

• Keyword ‘contract phones’ accounted for 33% of total spend in largest (by spend) portfolio

• Portfolio allowed for greater number bid changes in volatile market

• Upon implementation of daily automation keyword bid history on ‘contract phones’ showed fluctuations in CPC of 500%

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IgnitionOne Display in Action

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Challenge

43%Revenue

28%Bookings

54%ROI

14%CPCs

Results

• Digital’s impact growing, increasingly important revenue source

• No centralized tracking

• Spend and ROI not fully optimized

Solution

1 Perform Attribution analysis

2 Recommend Media Mix Model

3 Optimize Search & Display with IgnitionOne DMS

Resort Chain Lowers Costs,Increases Revenue 43% with IgnitionOne

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Thank you

www.ignitionone.com @ignitionone