Sirius Corporate Branding Guide€¦ · • Business Solutions • Data Center Solutions •...
25
Sirius Corporate Branding GUIDELINES version 1.3, JUNE 2019
Transcript of Sirius Corporate Branding Guide€¦ · • Business Solutions • Data Center Solutions •...
Sirius Corporate BrandingGUIDELINES version 1.3, JUNE 2019
2
© 2016 Sirius
Logo 101
Use Only Approved Sirius Logo Artwork
Use Only Approved Sirius Logo Artwork for Dark
Use Only Approved Sirius Logo Artwork for 1color
Use Only Approved Sirius Logo Artwork for Black and White
Proper Use of Sirius Branded, Co-branded and Product Logos
How to Properly Stage The Logo
Proper Space Around The Logo
Sizing the Logo
What is Required for the Usage of the Sirius Logo
Additional Requirements and Examples of Incorrect Logo Usage
19
21
22
17
SIRIUS LOGO CORPORATE DESIGN ELEMENTS BRAND SUPPORT
Table of Contents
Typography
Color Palette
Gradients
Brand Contacts4
5
6
7
8
9
12
13
14
15
16
Sirius Logo
Logo 101
Use Only Approved Sirius Logo Artwork
Use Only Approved Sirius Logo Artwork for Dark
Use Only Approved Sirius Logo Artwork for 1color
Use Only Approved Sirius Logo Artwork for Black and White
Proper Use of Sirius Branded, Co-branded and Product Logos
How to Properly Stage the Logo
Proper Space Around the Logo
Sizing the Logo
What is Required for the Usage of the Sirius Logo
Additional Requirements and Examples of Incorrect Logo Usage
4
© 2016 Sirius
Logo 101
• Full color allows us to show our gradients within our logo
• Gradations create softening effect or blend of several colors
• 1color, single color is commonly black but it could be any color
• Vector formats include .ai, .eps and pdf which are ideal for printers
• Use PNG for collateral that will be printed, these are set to 300dpi
• Use PNG-Web versions for web use ONLY, these are set to 72dpi
• The symbol may not be separated from the logotype at anytime
• All treatments not listed in these guidelines must be approved by the marketing design specialist, digital marketing manager or the corporate communications & digital marketing director.
ICON
TYPE FACE
PREFERRED
Primary Dark
1color
1color Dark
Black (B&W only)
White (B&W only)
LIMITED SPACE
Secondary Stacked Dark
1color
1color Dark
Black (B&W only)
White (B&W only)
NEED TO KNOW
5
© 2016 Sirius
Sirius Logo / Use Only Approved Sirius Logo Artwork
• Primary is the preferred logo unless space is limited
• Primary must be used in full color
• Secondary Stacked is only to be used when space is limited
PRIMARY (PREFERRED VERSION)
SECONDARY STACKED
6
© 2016 Sirius
Sirius Logo / Use Only Approved Sirius Logo Artwork for Dark Backgrounds
• Primary Dark must be used for dark contrasting backgrounds when Full color is available
• Secondary Stacked Dark must be used for dark contrasting backgrounds when full color is available
PRIMARY DARK
SECONDARY STACKED DARK
7
© 2016 Sirius
Sirius Logo / Use Only Approved Sirius Logo Artwork for 1 Color
• Primary 1color is used when full color is not an option
• Secondary Stacked 1color is used when full color is not an option and only 1 color is allowed
• Primary Dark 1color is used when full color is not an option and only 1 color is allowed on a dark background
• Secondary Stacked Dark 1color is used when full color is not an option and only 1 color is allowed on a dark background
PRIMARY 1COLOR
SECONDARY STACKED 1COLOR
PRIMARY DARK 1COLOR
SECONDARY STACKED DARK 1COLOR
8
© 2016 Sirius
Sirius Logo / Use Only Approved Sirius Logo Artwork for Black & White
• Primary Black can only be used when full color is not an option.
• Secondary Stacked Black can only be used when full color is not an option.
• Primary White can only be used when full color is not an option and needs to be placed on black.
• Secondary Stacked White can only be used when full color is not an option and needs to be placed on black.
PRIMARY BLACK
SECONDARY STACKED BLACK
PRIMARY WHITE
SECONDARY STACKED WHITE
9
© 2016 Sirius
Sirius Logo / Proper Use of Sirius Co-branded, Descriptive and Product Logos
Brand openly lined to the master brand, receiving equal emphasis.
• Force3
DESCRIPTIVE PRODUCTSCO-BRAND
Brand that us purely functional/descriptive in nature with a logo locked to the master brand.
Vertical Solutions• Federal • Healthcare
Solution Groups• Business Solutions• Data Center Solutions• Solution Services & Support
Brand that us purely functional/descriptive in nature with a logo locked to the master brand.
• Sirius SMART Tool• Sirius OneTouch
10
© 2016 Sirius
Sirius Logo / Sirius Logo / Proper Use of Sirius Branded, Co-branded and Product Logos
• When is use do not use master brand logo again
• All co-branded and descriptive logos contain Sirius master brand and divider as part of its treatment
• All rules that apply to our master brand applies to our co-branded, descriptive and product logos.
• Use only approved logo artwork
• Use only approved logo artwork for dark
• Use only approved logo artwork for 1color
• Use only approved logo artwork for black and white
CO-BRANDED LOGOS
DESCRIPTIVE LOGOS
FEDERAL
11
© 2016 Sirius
Sirius Logo / Sirius Logo / Proper Use of Sirius Branded, Co-branded and Product Logos
• When is use do not use master brand logo again
• All product logos receive it’s own iconography
• All rules that apply to our master brand applies to our co-branded, descriptive and product logos.
• Use only approved logo artwork
• Use only approved logo artwork for dark
• Use only approved logo artwork for 1color
• Use only approved logo artwork for black and white
PRODUCT LOGOS
12
© 2016 Sirius
Sirius Logo / How to Properly Stage the Logo
To properly stage the logo, a minimum clearance between the logo and other elements must be maintained.
The cap height of the “I” in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the Logo.
VERTICAL
HORIZONTAL
The cap height of the “I” in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the Logo.
13
© 2016 Sirius
Sirius Logo / Sizing the Logo
• Vertical: The width of the logo must always be at least 125 pixels for on-screen or 1” (25mm) for print.
• Horizontal: The width of the logo must always be at least 200 pixels for on-screen or 2.5” (75mm) for print.
VERTICAL (PREFERRED VERSION)
HORIZONTAL
On-screen: 125 px | Print: 1” Actual Minimum size
On-screen: 200 px | Print: 2.5” Actual Minimum size
14
© 2016 Sirius
Sirius Logo / What is Required for the Usage of the Sirius Logo
The logo may not be displayed as a primary or prominent feature on any non-Sirius materials. Companies using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding.
The logo may not be imitated or used as a design feature in any manner.
The logo may not be used in a manner that would disparage Sirius or its products or services.
Neither the logo nor the Sirius name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.
Non-Sirius materials should not mimic any Sirius advertising, product packaging, or website design.
15
© 2016 Sirius
Sirius Logo / Additional Requirements and Examples of Incorrect Logo Usage
The logo must be used as provided by Sirius with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.
DON’T
• The Icon may never be removed from the logo font.
• Do not place master brand in conjunction with a co=branded, descriptive or product logo
16
© 2016 Sirius
Sirius Logo / Additional Requirements and Examples of Incorrect Logo Usage
Don’t compress the Logo.
Don’t add anything to the symbol.
Don’t change the size relationship of the symbol to the logotype.
Don’t add effects like shadows, dimensions, and gradients to the Logo.
Don’t create logo “lockups” by adding in close proximity to the logotype. Use only approved logos
Don’t create logo:”lockups” by adding text in close proximity to the Logo.
Don’t compress the Logo.
Don’t alter the logo specifications within the symbol or the logotype.
| Partner
Partner
DON’T
17
© 2016 Sirius
Sirius Logo / Additional Requirements and Examples of Incorrect Logo Usage
DON’T
Don’t change the logo to a single color (other than the approved white version).
The logo must appear only in a horizontal position.
Don’t attach text of any kind to the symbol.
Don’t place the logo on backgrounds that provide insufficient contrast.
Don’t place the logo over busy photographic backgrounds.
Don’t alter the spacing in the symbol or text.
The logo must not be incorporated or used in any manner as part of, or in close proximity to another company’s name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks.
Other Division theCompany
Corporate Design
Design Overview
Typography
Color Palette
Iconography & Application
Gradients
20
© 2016 Sirius
Corporate Design / Color Palette
Dk Blue Med Blue Sienna
Lt Blue
Banner Blue
Blue Golden
Green
Red
Black
Med Gray
Dk Gray
Lt Gray
HEX #243773RGB 37/55/115 (SRGB)
HEX #5C76B9RGB 93/118/186 (SRGB)
HEX #D77B2ERGB 215/124/47 (SRGB)
HEX #86D0F3RGB 134/208/244 (SRGB)
HEX #144A92RGB 21/74/147 (SRGB)
HEX #5F9FD6RGB 95/160/214 (SRGB)
HEX #F0AE4BRGB241/175/75 (SRGB)
HEX #9EB53BRGB 158/181/59 (SRGB)
HEX #DC5548RGB 221/86/73 (SRGB)
HEX #333333RGB 52/51/51 (SRGB)
HEX #797A7ARGB 122/122/122 (SRGB)
HEX #4b4b4bRGB 75/75/76 (SRGB)
HEX #E9E9EARGB234/234/234 (SRGB)
Primary Secondary Tertiary Neutrals
Secondary colors support the primary color by expanding the breadth of the palette. These colors are used as slight variations on the Primary color palette to create a bit more depth.
Tertiary colors add warm accents to the palette. Use them to add color accents, alerts, badges and as minor accents.
Neutral colors soften the color palette further so that the other colors, including colors within photography, do not compete with each other for attention. Use them for type, separation bars and buttons that are secondary actions.
Our primary blue colors serve to create a visual connection to Sirius brand and to provide an accent color to draw attention to important items.
21
© 2016 Sirius
OPEN SANS LIGHT OPEN SANS BOLD MONTSERRAT BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz#%&*1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz#%&*1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz#%&*1234567890
Throughout Sirius Open Sans is the typeface family of note for all our messaging. Montserrat is used for major headline elements and fonts that need a heavier, more powerful weight. Our typographic system uses the two fonts to, each of which serves a specific purpose that helps define informationhierarchy.
Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google. It was developed with an “upright stress, open forms and a neutral, yet friendly appearance” and is “optimized for legibility across print, web, and mobile interfaces.” Featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes. It belongs to the humanist genre of sans-serif typefaces, with a true italic.
Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name. The uppercase G and J really set it apart.
Open Sans Light is intended for most main copy items like paragraphs, lists, links, and labels.
Open Sans Bold gives emphasis to main section headers, page headings, navigation, and action buttons.
Montserrat Bold gives emphasis to main section headers, page headings, navigation, and action buttons.
22
© 2016 Sirius
Corporate Design / Gradients
The start of gradients for the cases where you might need them. We need to discuss more.
Brand Support
Brand Contacts
24
© 2016 Sirius
Brand Contacts
Marketing Design SpecialistAmanda GomezOffice: 210-504-3120 | [email protected]
Marketing Design SpecialistEmily Castillo Office: 210.918.9404 | [email protected]
Digital Marketing ManagerJordan VoskuilOffice: 847-213-7435 | [email protected]
Corporate Communications & Digital Marketing DirectorVin TugadeOffice: 801-964-4906 | [email protected]
Sirius Computer Solutions reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in Sirius Computer Solutions’ sole judgment, does not comply with these guidelines or might otherwise impair Sirius’s rights in the logo. Sirius Computer Solutions further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.
