Siren deck 012617
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A Dating App powered by Trusted Sources and Relationship Experts
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Transcript of Siren deck 012617
A Dating App powered by Trusted Sources and Relationship Experts
Siren is the only dating platform to:• Feature customized daily coaching
tips by relationship experts
• Provide recommendations by trusted friends or family
• Attract lucrative creative professional market
• Disrupt the “Shopping for Humans” dating app model
• Monetize whole engagement path from online introduction to offline meeting
Siren takes meeting online to the next level.
Business Opportunity • Self-help is a $10B industry, 6% annual growth • Online dating is a $2.5B industry, 5% annual growth • Dating app use TRIPLED in last 3 years • Of 130M US singles, only 30% have used a dating
app; 70% of the market untapped
Initial Market • Creative professionals
Expansion Potential • Social platform naturally extends beyond dating • Partnerships with Relationship Experts as added value
to users • Unique online to local offline monetization
Strong Creative Team • Co-founders are female creative professionals and
entrepreneurs in residence at The New Museum’s incubator NEW INC
• Expert advisors (lead scientist, eHarmony; lead product development, Zillow; CTO, Soho House)
Proven business models in dating and self-help industries.
Siren combines both industries in the core experience.
Reasons to Invest:
Coaching Sample Tip for Women
Access to Experts
1Discover
Social Discovery Model
2Date 3
Fun Date Nights
Siren guides the entire user experience.
Recommended by Your Sister
Siren monetizes the entire user experience.
Coaching 1
Discover 2
Date 3
• Data Analytics • Partnerships with Local Businesses
• Subscription • Pay per Action
Market Opportunity
Target Market: 10M Creative professionals w/high earning power, trend-setting lifestyles
The tech disruption for dating apps is due.
90M untapped singles, leaving $21.6B on the table
40M use dating apps, $2.5B
20M, high dissatisfaction
90M
40M20M
10M
Trend-setters, culture and creators are Siren’s demographic.
• Media, arts, design, entertainment, high-tech, engineering, science, law, medicine
• Trend-setters, culture creators, self-improvement seekers
• Authentic connectors, naturally social
Initial Target Market: 10M US Single Creative Professionals
Creative professionals are progressive power spenders.
Power Spenders • Avg net worth increases from $50K to
$800K during peak career • Earn 17% more than non-creatives • Account for 75% of domestic
purchasing power • 86% have high job security • Create $2T in wages and salaries
Progressive and Social • Seek spectrum of relationships, not just
marriage or hookups: 25% co-habitate, 20% not interested in marriage
• 85% pro-gender equality, 65% liberal • 50% dissatisfied w/“Shopping for
Humans,” seek meaningful engagement • Conversational, aesthetic, intelligent
The Creative Professionals' Problem with Dating Apps:
Dating appsare anti-social shopping for humans.
Not for Creative Professionals • Not conversational • Lack of meaningful connections: 1/3 of dating
app users have never met anyone in real life.
Not Progressive • 70% of women receive harassing messages
and leave • “Serious Relationship” or “Hookup” options only
Not Social • 95% of static profiles are inactive • 81% of all users lie on profiles • 96% of men get no response • 41% of messages are never returned
Gender ratio 45:50:5
(male:female:non-binary)
80% users receive a response
ZERO harassment
Eliminated objectification as a way to introduce yourself to a complete
stranger
$0 marketing spend to date.
% of two-wayconnections
100 —
50 —
0 —1.2% 2.0% 3.1%
10.0%
80.0% On Siren, love starts with a conversation not a picture.
Siren Leads in Meaningful Engagement
“
— Colorado Siren User
Product 1,500 users(Seattle only)
Scalable, 30K+ users, 5% weekly
growth
100K users by Q2 2017,
weekly growth >7%
PR + Marketing Press shout-outs Press shout-outsTargeted digital and community
ambassador campaigns
Partnerships 37M view Durex campaign
New Museum NEW INC Residency
Celebrity influencers and local offline vendors in two
markets
Engagement0 Harassing
messages reported 80% message return
rate, 0 Harassing messages reported
Maintain quality reputation nationally
Milestones + Roadmap2014-2015Beta
2016Growth
2017Expansion
Net User 180K 710K 1.6M
RevenuePartnerships
Subscription Data Analytics
$1.3M$500K $180K $324K
$11M$1M
$5.7M $2.1M
$62M$10M $41M $9.8M
Expense SalaryMarketing Strategic PartnerTaxes / Admin
$1.05M$400K $220K $190K $240K
$7.3M$750K $2.0M $1.9M $2.7M
$29M$1.5M $3.1M $3.2M $21.2M
Net Revenue $250K $3.7M $33M
Financials2017 2018 2019
Team:
Led by creatives who know their target audience well.
Susie Lee: CEO co-founder. Yale, Columbia, UW, w/ degrees in molecular biophysics, science education, and fine art. TED speaker with artworks collected internationally.
Katrina Hess: COO co-founder. 17 years of product and design for Citrix, Microsoft, and INGDirect. 2X entrepreneur with Made in Sodo.
Emily Pothast: Content Strategist. 10+ years as artist, lead musician and composer.
• Galen Buckwalter, lead scientist eHarmony, co-founder Payoff • Rebecca Bastian, VP product Zillow • David Aldea, Partner, Willistead Group, former CTO SOHO House • Nora Bass, CEO Think Content Digital Marketing, Lazard Corporate
finance • Roman Minarik, Owner / Creative Director PRM Creative London • Kaolin Bass, Partner Willistead Group, former consultant NIH • Gayle Karen Young, former CTCO Wikimedia • Danielle Strachman, Thiel Foundation • Monica Logani, 37Angels
Advisors:
Siren is the only dating platform: • For creative professionals • With relationship experts • To monetize whole engagement
path • 80% real conversations start on
Siren vs 39% on all other dating apps
Summary
Siren Valuation: $3.7M
Raise: $750K
Katrina HessCo-founder
Susie LeeCo-founder
