Sir Alexander Chapman Ferguson

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• Who is Alex Ferguson?• Career 

o as a playero as a coach

• Achievements o as a playero as a coach

• Honors/awards• Why we chose him?• Leadership Qualities• Leadership Skills • Leadership Attributes• What others said about him?• His famous quotes• Conclusion

Outline

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Basic Information

Name: Sir Alexander Chapman FergusonDate of Birth: 31 Dec/1941 (age 69)Place of Birth: Glasgow, ScotlandStatus: Married Occupation: Football ManagerClub: Manchester United

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Career as a Player

1957 to 1960 :Queen’s Park FC1960 to 1964: St Johnston FC1964 to 1967: Dunfermline Athletic FC1967 to 1969: Rangers FC1969 to 1973: Falkrik FC1973 to 1974: Ayr United

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Achievements as a Player:

• Helped the Saints win the Scottish First division              (1962-63)

• Helped Bairns to secure the Scottish First Division (1969-70)

• As a Player, Sir Alex has scored 167 goals in 327 appearances that he made for various clubs.

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Career as a Coach /Manager

1974: Part time manager of East Stirlingshire 1974 to 1978: St. Mirren1978 to 1986: Aberdeen1978 to 1986: Scotland National team1986 ---- : Manchester United

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i

Club Achievement Frequency

St Miren Champion 1 - Scottish

Aberdeen Champion 3- Scottish

Aberdeen Cup winner 5 – Scottish2- European

Mancherster Utd. Champion 10- English2- European

Mancherster Utd Cup winner 5 – English2- European

Manchester Utd Community Shield

8- English

Achievements as a Coach

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Honors/Awards

Received 18 honors and awards between 1983 to 2008• Office of the Order of the British

Empire (OBE) (1983) for his service to football

• Commander of the Order of the British Empire (CBE) (1995)

• Knight Bachelor (1999)

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Why Him?

• The Squad: leading a diverse squad to victory

• His long period of success with different clubs

• Experience: getting better through time• He created a big (international) image for his

club.

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Leadership Skills

• Spotting young talents and making them world stars

• Effective communication with players and the club• Outstanding team building talent.• Good at using carrots and sticks• Ability to measure the quality of his players• Good at business :

• E.g. he bought Christiano Ronaldo for 15 million Euro and sold him for 94 million euro

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Leadership Qualities & Attributes

• Charismatic aura - trustworthy• Innovator

o He changed the drinking habit of Manchester United as soon as he joined the club.

o in the mid-1990s he altered his training regime inspired by Eric Cantona's extra work at the end of sessions.

• He was an early advocate of 'eye training', bringing in specialists to improve his players' peripheral vision.

 • Honesty 

• innate honesty (as it can be learned from his interviews)  • Control Freak - wanting to know everything about his players

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More Qualities & Attributes

• Strict disciplinarian• Brilliant management skills• With a fierce competitive spirit and a temper to match• Passion for his job• Tough guy, but also with ability to relate to people, with sense of

humor• “Ferguson hair-dryer”--when he rants on his players :-)• Dour - serious face• Workaholic• Protects his players (stands for them)• He didn’t forget his roots. He donates huge amount of money to the

Labor party and is also a lift  time Labor voter

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Summary...as Human Resource Manager

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Famous Quotes (about him)

• “getting a smile is like a getting sunshine on a wet Glasgow Fair weekend”

• 'It is remarkable to have such a consistent motivation at that level - and deal with the stress and all the other ingredients in the game.'-- Arsen Wenger

 • "Alex scored a lot of goals because of his ability to read

situations and to anticipate things. …., he had leadership qualities and was tough both psychologically and physically - he could take a knock and bounce back again. Clearly the qualities were there."--- Andy Roxburgh, UEFA's technical director

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• "His success is all down to a drive to be the best. To be in his team you had to be mentally strong - that has always been the common denominator. Gordon Strachan-his former player

 • "He sticks up for us to the hilt, it makes us feel wanted." Paul Scholes,

his long time player • Ryan Giggs,  who signed for Ferguson as a 14-year-old, recalled how

the Scot knew the names of the parents of every young hopeful at United. "Little things like that made you want to play for him."

• "He's a winner like nobody else I've ever known, but the most impressive thing for me is that he never put pressure on either himself or his players. I remember he always ended his pre-match talks by saying: 'And now guys, enjoy yourself!' That's him." Eric Kantona, his former player5/10/2011 15

Famous Quotes (from him)

• “Sometimes we can get too emotional as a club with things that are happening. But we're both of a common denominator - we don't want the club to be in anyone else's hands.”

• “I have always tried to be the bridge between the club and the fans and I have tried to support the fans in a lot of their pleas and causes.”

• “Only true champions come out and show their worth after defeat- and I expect us to do that”

• “At the end of this game, the European Cup will be only six feet away from you and you’ll not even able to touch it if we lose. And for many of you that will be the closest you will ever get. Don’t you dare come back in here without giving your all”.

• “I think it’s important to work and I’m entitled to work. Some people do not want to work but I want to continue working.”

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Conclusion5/10/2011 17

Sir Alexander Chapman Ferguson

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References

Do you have a coaching philosophy? Soccer Journal January-February 2011. Sir Alex Ferguson. Soccer Journal March-April 2011 Three of the Best.  Soccer Journal March-April 2009  Alex Ferguson. Football Studies 3 April 2000. Alex Ferguson  Managing My Life: My Autobiography 2000  

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