Submitted By Amit Kumar Jha

2K14G010Date of presentation: 3 Aug 2015

SUMMER INTERNSHIP PROJECT REPORT ON

CUSTOMER AWARENESS ON MUTUAL FUND SIMPLIFIED

CARRIED AT

CONTENTS COMPANY PROFILE

COMPANY OVERVIW

PRODUCTS AND SERVICES

MUTUAL FUND

ABOUT ICICIDIRECT.COM

RESEARCH METHODOLOGY

LIMITATIONS

FINDINGS

SUGGESTION

CONCLUSION

BIBILIOGRAPHY

COMPANY PROFILECompany Name ICICI Securities

Founded in 1995

Parent Company ICICI Limited

Headquarter Mumbai

Chairperson Mrs. Chanda Kochhar

Managing Director Mr. Anoop Bagchi

COMPANY OVERVIEW

ICICI Securities Ltd. is an especially securities firm offering wide range of service like investment banking, institutional broking ,retail broking, private wealth management and financial product distribution.

ICICI operates out of 66 cities and towns in India and global office in Singapore and New York.ICICI Ltd. is incorporated with the objective of creating a development financial institution for

providing medium-term and long-term project financing to Indian business.

PRODUCTS AND SERVICES

EQUITYDERIVATIVESMUTUAL FUNDSLIFE INSURANCE FIXED DEPOSITSBONDS

WHAT IS MUTUAL FUND

ABOUT ICICI DIRECTAmong the largest Mutual Fund distributors in the country.Innovative products and solutions.Unique 3-in-1 online trading platform.Key Benefits:

Selection of Fund Investing

Monitoring Redeeming

Tax Statement

RESEARCH METHODOLOGY

It is method for collecting all information and data releated to the subject in question. The objective is examine all the issue involved and conduct situational analysis.

It includes research design , sampling procedure and fieldwork done and lastly analysis procedure.

OBJECTIVE OF STUDYTo create awareness among its customer about Mutual fund .To make them aware about of online portfolio of ICICI Direct.To know about response of the customer for future investment in Mutual fund.

SAMPLING FRAMEWORK Sample size: 50Sample Area: Around Delhi-NCR.Duration of project: 2 months

DATA COLLECTIONQuestionnaireFace to face interaction.

DATA ANALYSIS

After data collection, I am able to analyze customer views, perception and opinions related to mutual fund and from this, ICICI Securities will come to know about the customers’ requirements.

SAMPLING TECHNIQUESimple Random Sampling technique is used

Reasons for not investing in mutual fund through icicidirect.com

32%

12%6%

50%

Responses

I need assistance to invest in Mu-tual Fund through icicidirect.comI need more knowledge on Mutual Fund before investI am not interested as I invest through other broker or agentsI do not invest in Mutual Fund

Which medium of news information and analysis do you use to keep yourself updated on investment products

I discuss with my friends or family or colleagues

I use financial websites for comparisions and news

I have a financial advisor or broker or Mutual Fund distributor who provides me the information

I read media reports

I prefer to do my own research

0 5 10 15 20 25 30 35 40

Responses

Responses

Have you invested in any of the following in last 12 months?

Equity Futures and options

Mutual Fund

Insurance Corporate FD

Debenture and Bonds

PPF Others none0

5

10

15

20

25

30

35

40 37

2

17

9

2 3

10

3

10

Responses

Responses

LIMITATIONS

This study is only limited to Kailash Colony area and some part of Okhla, therefore the conclusion may not be universally applicable.

I had to depend upon the information given to me by the customer to arrive at conclusion .

The responses might not fully true.

FINDINGS.

Most of the customer were not fully aware about with mutual fund and its advantage .

Customers even who know about mutual fund are not investing their money into it because of lack of knowledge about mutual fund.

Customers prefer to invest in other alternatives mostly in equity and share market.There was communication gap between some customer to their respective

Relationship Manager.In future , customer would like to invest in mutual fund if ICICI Securities create

awareness and provide right knowledge about mutual fund among customer.

SUGGESTION

Company should provide proper guidance to its customer through seminars or other way of interaction.

ICICI Securities can send details about investment decision to its customer through email or SMS.

Before making any investment financial advisors should know the risk , need the customer.By making these three things they can take customer in concern.At the time of opening Account, ICICI Securities can offer tutorial class about Mutual fund or

other investment plan so there would not be any lack of knowledge in customer mind.ICICI Direct should take low Commission and service tax on their SIP investment.

CONCLUSION

Running of successful Mutual funds require complete knowledge for small investor.

This study is taken to make an attempt to understand financial behaviour and perception of ICICI Securities customer.

Many of customer do not invest in mutual fund due to lack of knowledge although they have money to invest.

Most of the customer prefer to invest in equity.Investors should be made aware of the benefits.

BIBLIOGRAPHY

https://www.mutualfundindia.com/http://www.icicisecurities.com/http://content.icicidirect.com/newsiteContent/Home/Home.asphttp://www.icicigroupcompanies.com/