A SUMMER INTERNSHIP PROJECT ONBEST SELLING CAR FOR TOYOTA

UNDER THE SUPERVISION & GUIDANCE OF

EXTERNAL GUIDE INTERNAL GUIDE

MR. S. ROY CHOUDHARY & PROF. S. CHOUDHURY

M. M. (TOPSEL TOYOTA) BHARATIYA VIDYA BHAVAN

SUBMITTED BY

PINAKY TARAFDER

REGD. NO: - BIM0510BM012

BATCH 2010-2012

INTRODUCTIONThe Toyota Corolla is the best selling car in the world (countingall years). It offers peppy acceleration, agile handling, excellentfuel economy, and a smooth, comfortable ride. For mostpeople, Corolla is about as good as it needs to get.

As an added bonus, the Corolla often tops J.D. Power'sreliability ratings for cars - beating the Civic, Laura, and Octaviaby a pretty good margin. Meanwhile, the Corolla tends to beatall small cars in Consumer Reports' surveys. Last time we looked(in 2011), the Honda Civic was down there...belowaverage...below the Octavia... why would people buy Civicswhen the Corolla has a better standard engine ,nicer andquieter ride, and uncontestable quality?

In India, Toyota Corolla falls in the Premium Midsize CarSegment popularly known as the C++ Segment.

Some Important Facts…

• 1966 The first generation Corolla blossomed in Japan as a Toyota dream toproduce a people's car.

• 1970 Four years later, a new Toyota Corolla emerged, bringing with it alarger 1.2 lt engine

• 1974 This year we saw the third generation Toyota Corolla, a masterpieceof engineering that grew on to become the best-selling vehicle in the worldbetween 1974 and 1977.

• 1979 Never content with success, the Toyota dream surged on, we saw theadvent of the fourth generation Toyota Corolla, still with a rear wheeldrive.

• 1984 It was the year that saw significant changes in the Toyota Corolla. Thisfifth generation Corolla came with a front wheel drive, and a coupe version- the GT-S, with a 16-valve engine.

• 1988 Through the years the Toyota Corolla grew in terms of likeability andperformance, and we saw the arrival of the sixth generation ToyotaCorolla.

Up gradation Cont..

• 1993 The seventh generation Corolla is one that looks familiar. That'swhen it moved to its current compact size. This Toyota Corolla is alsofamous for picking up a whole host of awards along the way.

• 1998 It was a landmark year for the Toyota Corolla. It saw the arrival ofthe eighth generation Corolla that carried the awesome 1.8 lt engineunder its hood. And what you see before you is the culmination ofadvanced styling, advanced comfort and advanced performance the 8thgeneration Toyota Corolla.

• 2003 In its soul the Toyota Corolla carries a destiny to stand for everythingthat represents perfection in the compact sedan category. A destiny that'sreflected in the 3 Crore Corollas manufactured in over 150 countriesacross 14 factories, making it the world's highest selling car.

• 2011 The 10th generation Corolla has set a benchmark in styling, comfortand performance in the automobile industry. The latest design was aresult of intense competition between Toyota design centres in ToyotaCity, Tokyo, Europe and the United States. This was a reinforcement ofToyota's commitment to provide the customer a truly global vehicle andeco friendly.

OBJECTIVES• BEST SELLING CAR FOR TOYOTA

• MOST PREFFERED BRAND OF CARS

• WHAT PEOPLE LOOK FOR,WHEN THEY BUY A CAR?

• CURRENT STANDING OF INDIAN AUTOMOBILE COMPANIES

• CHANGES PREFERRED IN THE AUTOMOBILES PRESENTLY BEEN USED

RESEARCH METHODOLOGY• SAMPLE DESIGNATION: Best selling car for Toyota.

• SAMPLE SELECTION: Customer Base.

• DATA TYPE: Primary and Secondary Data Collected.

• SAMPLE SIZE: 500.

• SOURCES: Automobile Owners

• LOCATION OF THE SURVEY: Sikkim, Asansol, Kolkata and itssurroundings.

BEST SELLING AUTOMOBILE FOR TOYOTA

0

0.5

1

1.5

2

2.5

Etios Corolla Innova Camry Prius Fortunner

AUTOMOBILE 1.5 2.5 2 1.5 1 1.5

AUTOMOBILE

Findings

• According to 37% respondants BMW is the most preferredbrand of cars.

• 25% respondats said BMW , Lexus and Mercedes are theredream car.

• Maruti is the most preferred brand in INDIA, with 41%.TOYOTA and Hyundai taking the second place with 17%.

• BETTER QUALITY PRODUCT is the main thing which peoplelike about a brand according to 58% respondants.

• PRICE,MILEAGE,LOOKS are the factors people mainly considerwhile buying a car according to 21%,20%,18% respondats, respectively. Safety comes in the second last option with 6%.

Findings contd…

• PERFORMANCE over the years is the main factor whichseparate a company from other automobile companies to35% respondants.

• 96.3% customers are satisfied with their TOYOTA COROLLA.

• 83% people are extremely satisfied with TOYOTA COROLLA.

• 45% people wants a change in STYLE and LOOKS of TOYOTACOROLLA.

• 66% people said the PROMOTIONAL ACTIVITIES used byTOYOTA are not so much helpful and lack truthfulness.

• 86% people said CONSUMER AWARENESS should be DONE byTOYOTA through different MEDIA.

LIMITATIONS

• Time constraints.

• To fix appointment with the Respondents.

• Huge customer base.

SUGGESTIONS• The Objective for the next 2 years should be to strengthen the position asa Market Leader through properly designed Marketing Strategy andProduct Improvement Strategy

• As the Segment is expected to double the size by the end of next year, thestrategy should be to increase the production output.

• Also, in the study it has been found out that the competitors like Skoda isgoing to recently give a facelift to their Octavia model which may possiblywill result in increased sales for Octavia. So a proactive counter strategyshould be readied before time.

• As the No.4, i.e. Honda Civic in the segment is not doing well; the strategyshould be to attack its market share through aggressive comparisonadvertising with it.

• Also we know that the Corolla sold in India is a 10th Generation Model ofCorolla but Worldwide in most of the countries, the 10th upgradedGeneration model has already been launched, 10thGeneration upgradedmodel can also be started to be manufactured in India.

CONCLUSION• This huge increase in the A4-A6 i.e. 109% clearly shows that this segmentis really growing at a huge pace and there exists a huge potential in thissegment in the future. This segment is going to grow at a much fasterpace in the near future as the trend in our country is shifting towardsupgradation of cars.

• Those in the A2 segment are moving towards Lower A3 or Upper A3segment, from Lower/Upper A3 movement can be seen towards A4 andso on. This is mainly due to Overall Higher Economic Growth. There is anOverall Growth in the Automotive Sector in our country.

• This shows that there is a place for Expensive Cars in our highly priceconscious Indian Market. New Global Majors like Audi, Ferrari, andLamborghini etc. are very soon entering our market with their highlyexpensive products. Indians have started to buy expensive products andare upgrading their Standard of Living.

• The A4/ C++ Segment is going to grow big in the coming years. Thesegment is expected to double its size by the end of next fiscal.

ANY QUESTIONS?

THANK YOU.