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  • 1. eBoot Camp and Dale Carnegie Present: Social Media: Its a Mouth Full! Sunday, October 10, 2010

2. Introduction: Sunday, October 10, 2010 3. Todays Agenda A Social Media Strategy - start to nish The tools to use How to use them effectively Time-saving tips End Goal: Create a Powerful WebPresence for your Business. Sunday, October 10, 2010 4. 5 Ps Start with a PLAN Have a PROCESS behind you Use PERFORMANCE metrics Dont sell, Softly PROMOTE! PHISH where the PHISH are?Sunday, October 10, 2010 5. Whats your PLAN? What are you looking to accomplish? Engagement? Brand Awareness? Leads? Product Sales? How will you know if youre successful? Sunday, October 10, 2010 6. WebsiteGoal: Capture Their InfoName Emailto your sweet spotSunday, October 10, 2010 7. An example of a Process to follow I use social media only for Building Rapport and Generating Interest. I did not have business success with social media until I understood the restof the Sales Advantage Process. Sunday, October 10, 2010 8. Performance Metrics Google Analytics - measure trafc - watch where your trafc comesfrom Be Creative - incentivize people to tell youhow they found you Sunday, October 10, 2010 9. Dont Sell, Softly Promote Dont sell new brakes, offer free estimate Dont sell food, offer specic social mediaspecials Dont sell an appointment, offer free adviceand build credibility Sunday, October 10, 2010 10. Phish where the Phish are Facebook = 500 mil. usersMore time spent of Facebook than any other siteYoutube - 2nd largest search engine in the worldLinkedin = Every Fortune 500 Company is activeAnd Justin Bieber is on Twitter! :) Sunday, October 10, 2010 11. Phish where the Phish are Facebook = 500 mil. usersMore time spent of Facebook than any other siteYoutube - 2nd largest search engine in the worldLinkedin = Every Fortune 500 Company is activeAnd Justin Bieber is on Twitter! :) Sunday, October 10, 2010 12. Other Social Media Benets Brand Awareness and protectionControl the conversationMore entry points into your businessConnect with new people quickly and effectively(say no to cold calls!)PinstripesPrecession (the ripple effect)Sunday, October 10, 2010 13. Your Social Media Tour Please close your eyesSunday, October 10, 2010 14. Your Dream House Sunday, October 10, 2010 15. The Golden Key Sunday, October 10, 2010 16. Burning log re Sunday, October 10, 2010 17. White Envelope & Cufink Sunday, October 10, 2010 18. 500 Faces Sunday, October 10, 2010 19. Birdcage w/ Two Birds Sunday, October 10, 2010 20. Video Cameras Sunday, October 10, 2010 21. Anxious crowd of buyers Sunday, October 10, 2010 22. Tidy up your house (Website) beforeinviting people over You have three different needs to meet:UsersSearch enginesYour own! Sunday, October 10, 2010 23. 23 Website Tips & Strategies Sunday, October 10, 2010 24. Your Golden Key Words The most common words people use to search foryour products or servicesDont Guess: use Googles keyword suggestion tool Sunday, October 10, 2010 25. Sunday, October 10, 2010 26. Nerdism 101 Ask customers and strangers For a company like ours, what words wouldyou use when doing a Google search? Sunday, October 10, 2010 27. Use Keywords Website Content Social Media Proles Title tag URL BacklinksSunday, October 10, 2010 28. 7 Chapters dedicated to getting you better Google Rankings Sunday, October 10, 2010 29. Get Local Use geographical keywords Make sure your business is on GoogleLocal Business Ask for reviews Sunday, October 10, 2010 30. Times Square Real Estate Sunday, October 10, 2010 31. Geo-location:Facebook Places & Foursquare Sunday, October 10, 2010 32. Encourage people to Check-in Sunday, October 10, 2010 33. Google is in trouble... Why? Real-time search. Social Search. So how are they responding? Sunday, October 10, 2010 34. Straight from the horses mouth...Today, we're announcing the completion of a new webindexing system called Caffeine. Caffeine provides 50percent fresher results for web searches than our lastindex, and it's the largest collection of web contentwe've offered. Whether it's a news story, a blog or aforum post, you can now nd links to relevant contentmuch sooner after it is published than was possible everbefore. Sunday, October 10, 2010 35. Blog How often does your Website get freshcontent? A place for you to produce fresh contenton a consistent basis Like an online magazine for your biz (or .org) Use keywords! Sunday, October 10, 2010 36. Sunday, October 10, 2010 37. Sunday, October 10, 2010 38. LinkedIn Smaller audience than Facebook, but strictly business Powerful search functionality Use this tool to connect with new Decision Makers, Companies Make sure your brand is properly represented Sunday, October 10, 2010 39. Turn a cold-call into a warm-lead Sunday, October 10, 2010 40. Turn a cold-call into a warm-lead Sunday, October 10, 2010 41. Turn a cold-call into a warm-lead Sunday, October 10, 2010 42. Turning a cold-call into a warm lead Sunday, October 10, 2010 43. More tips...join groups Sunday, October 10, 2010 44. More tips...follow companies Sunday, October 10, 2010 45. More tips...add your company Sunday, October 10, 2010 46. Tips to using Linkedin Get recommendations by giving recommendationsBuild your connections If time is an issue, give someone a list of people/companiesand let them do it for you.Use keywords - your prole is public and can be seen on thesearch enginesCreate a company prole for your business as well Sunday, October 10, 2010 47. Next Steps Whos going to get you to 500connections? Who can you recommend that willrecommend you back? What time a day each week will you devoteto marketing via linkedin (1hr a week)Sunday, October 10, 2010 48. Facebook More social than LinkedIn Yes, you WILL get bombarded with oldfriend requests Facebook allows for businesses to havepages (called Fan pages) You MUST have a personal page to create afan page, but they dont have to be linked. Sunday, October 10, 2010 49. How You Should Use Facebook Create a fan page for your business Build participation (see next slide) Engage people and give them opportunitiesto provide input (and testimonials!) Find creative ways to take them fromFacebook to your Sweet Spot!Sunday, October 10, 2010 50. Build Participation Run a contest We will pick one fan from our fan page andthey will win.... market the contest in your store or business Add to your email signature Send an email blast out to everyone you know Add a button on your Website Sunday, October 10, 2010 51. My top-secret Tip! Took me from 300 to almost 1000 in just afew months Took one of my students from 300 to over40,000! Dont believe me? Sunday, October 10, 2010 52. Sunday, October 10, 2010 53. Sunday, October 10, 2010 54. Sunday, October 10, 2010 55. New Facebook Feature Facebook Places Allows people to Check-in Search for your location on your phone If not there, add it and it will become aplace on facebookSunday, October 10, 2010 56. Sunday, October 10, 2010 57. Facebook Biz Page Done for You The guy who has 40,000 fans - I hired him! go to well create AND/OR manage your page foryou Easy and AffordableSunday, October 10, 2010 58. Twitter is not: What are you doing? unless youre Sunday, October 10, 2010 59. Twitter is: A global chat room Iran protests A community for topics youre interested in From The New York Times:At its best, the social medium is a perpetual, personalized newsservice about topics of your choosing whether health carereform, tech news or the latest episode of Gossip Girl filteredand served to you by people who care a lot about what you care alot about. Sunday, October 10, 2010 60. Twitter is: The best real-time source for information Sunday, October 10, 2010 61. Twitter is: a way to protect your brand Sunday, October 10, 2010 62. Twitter is: a way to engage in conversation about topics youre interested in Sunday, October 10, 2010 63. You can decide not to get involved... Sunday, October 10, 2010 64. Twitter is: a better search engine than...Google!?!? Sunday, October 10, 2010 65. And nally, Twitter is... A fast-paced networking tool to quickly andeffectively meet new, local people and seehow you might be able to help them. Sunday, October 10, 2010 66. How to use Twitter Build a prole (add picture, bio, and a couple tweetsto show your human!) Go to and nd local twitterusers Download Tweetdeck and use the columns to followlocal topics Engage people - ask questions, respond and retweet! Ex: RT @coreyperlman Dont be a one-wayTweet! Sunday, October 10, 2010 67. Dont forget to measure! Sunday, October 10, 2010 68. eBoot Camp University Tweetdeck Tutorial Setting up multiple accounts How to nd local followers How to use Twitter search to narrowconversationSunday, October 10, 2010 69. Things to Remember about Social Media Be you. Be consistent Have fun Make it about them MeasureSunday, October 10, 2010 70. Golden Rule of Social Media: Act more like Dale Carnegie and less likeTony the sleazy car salesman Sunday, October 10, 2010 71. Dale Carnegies Human RelationsPrinciples Be a good listener. Encourage others to talkabout themselves Talk in terms of the other persons interests. Arouse in the other person an eager want Smile. Remember that a persons name is to thatperson the sweetest and most importantsound in any language. Sunday, October 10, 2010 72. Video Whats the 2nd largest search engine in theworld? Dont try and create the market, nd outwhere the market is and meet themhalfway. Universal search Sunday, October 10, 2010 73. What should you record? Testimonials How-to videos A series of