Single Sign On IDM Value
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© 2011 Karthik Ethirajan, all rights reserved Single Sign-On IDM Value Karthik Ethirajan September 2011
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Transcript of Single Sign On IDM Value
copy 2011 Karthik Ethirajan all rights reserved
Single Sign-On IDM Value Karthik Ethirajan September 2011
copy 2011 Karthik Ethirajan all rights reserved 2
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 3
Consumer Digital Identity Management (IDM)
User consent is required before data could be shared or otherwise monetized
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
The natural evolution path of IDM includes data enrichment and pursuit of business opportunities in the wake of providing value-added services to the user
Why Participate in Identity Management Space
Creation of user account and basic profile and managing future accesses
bull Registration Login
bull Authentication
bull Authorization
bull User Profile
Enrich user profile data by aggregating data from multiple sources
bull Personal information
bull Financial data
bull Social network
bull Professional profile
Allow sharing of user data with 3rd parties to provide value-added services
bull User driven identity sales
bull Payment processing
bull Peer-to-peer verification
bull Social Login
Identity amp Access
Mgt
Social Persona
Financial Identity
Personal Information
Professional Persona
Interests Hobby Verified
Information
Other Info Identity
copy 2011 Karthik Ethirajan all rights reserved 4
With IDM as the foundation companies are expanding their consumer cloud offering by enriching and sharing consumer profile data
Why Participate in Identity Management Space
bull Google ID Email bull Google Profile bull Gmail bull Google Plus bull Browser Add-ons
bull Targeted Ads bull Google Checkout bull Google Offers
bull Facebook ID
bull Facebook Profile bull Friends List bull Wall postings bull Like Buttons
bull Facebook Connect bull Targeted Ads bull Facebook Credits
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
Consumer Identity Market Players
bull LinkedIn ID bull Professional Profile bull Business Connections bull Apps like Trip It
Events Slide Share
bull Premium Account bull Job Postings bull Skills Filter
bull Windows Live ID bull Hotmail ID
bull Live Profile bull Sky Drive bull MSN Messenger bull Windows Live Mesh
bull Bing Targeted Ads bull Messenger Social
copy 2011 Karthik Ethirajan all rights reserved 5
Publishers and government can leverage user data stored with Identity Providers to accomplish a variety of tasks with proper user consent
Why Participate in Identity Management Space
Examples of Data Analytics amp Exchange
Description of Data Sharing Market Examples
Social Login allows publishers to accept user credentials from established Identity Providers instead of having the user create a new account with the publisher
Payment Checkout enables payments for e-commerce transactions by leveraging stored financial data
Discount Offers such as location-based couponing lets user share their location data in exchange for receiving the deal-of-day discount offers from local merchants
Job Postings that lets hiring managers and applicants share their professional profile with each other
Trusted Identity requires personal and sensitive user data to be verified by Identity Providers for government entities NSTIC for example sponsored a symposium on Identity and Trust
Facebook Connect Messenger Social
PayPal Checkout Google Checkout
LinkedIn Jobs
SSA NSTIC
Amazon Local Google Offers
copy 2011 Karthik Ethirajan all rights reserved 6
IDM will gain new revenue streams from existing as well as non-subscription customers and realize other synergies that will augment its core business
Why Participate in Identity Management Space
Potential Benefits to IDM Provider
Incremental Revenues
bull Captures revenues by sharing rich user profile data with publishers relying parties government and other entities
bull Cloud based IDM will attract new non-subscription users to the platform who will bring additional revenues
bull E-Commerce Payment processing bull User driven identity sales bull Strong authentication bull Verification of trusted identity for peers and
relying party
Increased Stickiness
Marketing Benefits
bull As users sign on to multiple IDM products and services customer stickiness increases
bull IDM product amp service offerings can help differentiate itself from competition
bull May help reduce mobile churn and lower retention cost
bull IDM capability brings intangible benefits such as brand awareness and ability to understand consumer behavior
bull Use of SSO ID by millions of users across thousands of web properties
bull Insight into online consumer behavior when they are logged in with SSO ID
IDM capability allows to innovate in the high growth consumer cloud space with
potential for cross-selling
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 2
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 3
Consumer Digital Identity Management (IDM)
User consent is required before data could be shared or otherwise monetized
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
The natural evolution path of IDM includes data enrichment and pursuit of business opportunities in the wake of providing value-added services to the user
Why Participate in Identity Management Space
Creation of user account and basic profile and managing future accesses
bull Registration Login
bull Authentication
bull Authorization
bull User Profile
Enrich user profile data by aggregating data from multiple sources
bull Personal information
bull Financial data
bull Social network
bull Professional profile
Allow sharing of user data with 3rd parties to provide value-added services
bull User driven identity sales
bull Payment processing
bull Peer-to-peer verification
bull Social Login
Identity amp Access
Mgt
Social Persona
Financial Identity
Personal Information
Professional Persona
Interests Hobby Verified
Information
Other Info Identity
copy 2011 Karthik Ethirajan all rights reserved 4
With IDM as the foundation companies are expanding their consumer cloud offering by enriching and sharing consumer profile data
Why Participate in Identity Management Space
bull Google ID Email bull Google Profile bull Gmail bull Google Plus bull Browser Add-ons
bull Targeted Ads bull Google Checkout bull Google Offers
bull Facebook ID
bull Facebook Profile bull Friends List bull Wall postings bull Like Buttons
bull Facebook Connect bull Targeted Ads bull Facebook Credits
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
Consumer Identity Market Players
bull LinkedIn ID bull Professional Profile bull Business Connections bull Apps like Trip It
Events Slide Share
bull Premium Account bull Job Postings bull Skills Filter
bull Windows Live ID bull Hotmail ID
bull Live Profile bull Sky Drive bull MSN Messenger bull Windows Live Mesh
bull Bing Targeted Ads bull Messenger Social
copy 2011 Karthik Ethirajan all rights reserved 5
Publishers and government can leverage user data stored with Identity Providers to accomplish a variety of tasks with proper user consent
Why Participate in Identity Management Space
Examples of Data Analytics amp Exchange
Description of Data Sharing Market Examples
Social Login allows publishers to accept user credentials from established Identity Providers instead of having the user create a new account with the publisher
Payment Checkout enables payments for e-commerce transactions by leveraging stored financial data
Discount Offers such as location-based couponing lets user share their location data in exchange for receiving the deal-of-day discount offers from local merchants
Job Postings that lets hiring managers and applicants share their professional profile with each other
Trusted Identity requires personal and sensitive user data to be verified by Identity Providers for government entities NSTIC for example sponsored a symposium on Identity and Trust
Facebook Connect Messenger Social
PayPal Checkout Google Checkout
LinkedIn Jobs
SSA NSTIC
Amazon Local Google Offers
copy 2011 Karthik Ethirajan all rights reserved 6
IDM will gain new revenue streams from existing as well as non-subscription customers and realize other synergies that will augment its core business
Why Participate in Identity Management Space
Potential Benefits to IDM Provider
Incremental Revenues
bull Captures revenues by sharing rich user profile data with publishers relying parties government and other entities
bull Cloud based IDM will attract new non-subscription users to the platform who will bring additional revenues
bull E-Commerce Payment processing bull User driven identity sales bull Strong authentication bull Verification of trusted identity for peers and
relying party
Increased Stickiness
Marketing Benefits
bull As users sign on to multiple IDM products and services customer stickiness increases
bull IDM product amp service offerings can help differentiate itself from competition
bull May help reduce mobile churn and lower retention cost
bull IDM capability brings intangible benefits such as brand awareness and ability to understand consumer behavior
bull Use of SSO ID by millions of users across thousands of web properties
bull Insight into online consumer behavior when they are logged in with SSO ID
IDM capability allows to innovate in the high growth consumer cloud space with
potential for cross-selling
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 3
Consumer Digital Identity Management (IDM)
User consent is required before data could be shared or otherwise monetized
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
The natural evolution path of IDM includes data enrichment and pursuit of business opportunities in the wake of providing value-added services to the user
Why Participate in Identity Management Space
Creation of user account and basic profile and managing future accesses
bull Registration Login
bull Authentication
bull Authorization
bull User Profile
Enrich user profile data by aggregating data from multiple sources
bull Personal information
bull Financial data
bull Social network
bull Professional profile
Allow sharing of user data with 3rd parties to provide value-added services
bull User driven identity sales
bull Payment processing
bull Peer-to-peer verification
bull Social Login
Identity amp Access
Mgt
Social Persona
Financial Identity
Personal Information
Professional Persona
Interests Hobby Verified
Information
Other Info Identity
copy 2011 Karthik Ethirajan all rights reserved 4
With IDM as the foundation companies are expanding their consumer cloud offering by enriching and sharing consumer profile data
Why Participate in Identity Management Space
bull Google ID Email bull Google Profile bull Gmail bull Google Plus bull Browser Add-ons
bull Targeted Ads bull Google Checkout bull Google Offers
bull Facebook ID
bull Facebook Profile bull Friends List bull Wall postings bull Like Buttons
bull Facebook Connect bull Targeted Ads bull Facebook Credits
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
Consumer Identity Market Players
bull LinkedIn ID bull Professional Profile bull Business Connections bull Apps like Trip It
Events Slide Share
bull Premium Account bull Job Postings bull Skills Filter
bull Windows Live ID bull Hotmail ID
bull Live Profile bull Sky Drive bull MSN Messenger bull Windows Live Mesh
bull Bing Targeted Ads bull Messenger Social
copy 2011 Karthik Ethirajan all rights reserved 5
Publishers and government can leverage user data stored with Identity Providers to accomplish a variety of tasks with proper user consent
Why Participate in Identity Management Space
Examples of Data Analytics amp Exchange
Description of Data Sharing Market Examples
Social Login allows publishers to accept user credentials from established Identity Providers instead of having the user create a new account with the publisher
Payment Checkout enables payments for e-commerce transactions by leveraging stored financial data
Discount Offers such as location-based couponing lets user share their location data in exchange for receiving the deal-of-day discount offers from local merchants
Job Postings that lets hiring managers and applicants share their professional profile with each other
Trusted Identity requires personal and sensitive user data to be verified by Identity Providers for government entities NSTIC for example sponsored a symposium on Identity and Trust
Facebook Connect Messenger Social
PayPal Checkout Google Checkout
LinkedIn Jobs
SSA NSTIC
Amazon Local Google Offers
copy 2011 Karthik Ethirajan all rights reserved 6
IDM will gain new revenue streams from existing as well as non-subscription customers and realize other synergies that will augment its core business
Why Participate in Identity Management Space
Potential Benefits to IDM Provider
Incremental Revenues
bull Captures revenues by sharing rich user profile data with publishers relying parties government and other entities
bull Cloud based IDM will attract new non-subscription users to the platform who will bring additional revenues
bull E-Commerce Payment processing bull User driven identity sales bull Strong authentication bull Verification of trusted identity for peers and
relying party
Increased Stickiness
Marketing Benefits
bull As users sign on to multiple IDM products and services customer stickiness increases
bull IDM product amp service offerings can help differentiate itself from competition
bull May help reduce mobile churn and lower retention cost
bull IDM capability brings intangible benefits such as brand awareness and ability to understand consumer behavior
bull Use of SSO ID by millions of users across thousands of web properties
bull Insight into online consumer behavior when they are logged in with SSO ID
IDM capability allows to innovate in the high growth consumer cloud space with
potential for cross-selling
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 4
With IDM as the foundation companies are expanding their consumer cloud offering by enriching and sharing consumer profile data
Why Participate in Identity Management Space
bull Google ID Email bull Google Profile bull Gmail bull Google Plus bull Browser Add-ons
bull Targeted Ads bull Google Checkout bull Google Offers
bull Facebook ID
bull Facebook Profile bull Friends List bull Wall postings bull Like Buttons
bull Facebook Connect bull Targeted Ads bull Facebook Credits
Identity and Access Management
Enrichment of User Profile Data
Data Analytics and Exchange
Consumer Identity Market Players
bull LinkedIn ID bull Professional Profile bull Business Connections bull Apps like Trip It
Events Slide Share
bull Premium Account bull Job Postings bull Skills Filter
bull Windows Live ID bull Hotmail ID
bull Live Profile bull Sky Drive bull MSN Messenger bull Windows Live Mesh
bull Bing Targeted Ads bull Messenger Social
copy 2011 Karthik Ethirajan all rights reserved 5
Publishers and government can leverage user data stored with Identity Providers to accomplish a variety of tasks with proper user consent
Why Participate in Identity Management Space
Examples of Data Analytics amp Exchange
Description of Data Sharing Market Examples
Social Login allows publishers to accept user credentials from established Identity Providers instead of having the user create a new account with the publisher
Payment Checkout enables payments for e-commerce transactions by leveraging stored financial data
Discount Offers such as location-based couponing lets user share their location data in exchange for receiving the deal-of-day discount offers from local merchants
Job Postings that lets hiring managers and applicants share their professional profile with each other
Trusted Identity requires personal and sensitive user data to be verified by Identity Providers for government entities NSTIC for example sponsored a symposium on Identity and Trust
Facebook Connect Messenger Social
PayPal Checkout Google Checkout
LinkedIn Jobs
SSA NSTIC
Amazon Local Google Offers
copy 2011 Karthik Ethirajan all rights reserved 6
IDM will gain new revenue streams from existing as well as non-subscription customers and realize other synergies that will augment its core business
Why Participate in Identity Management Space
Potential Benefits to IDM Provider
Incremental Revenues
bull Captures revenues by sharing rich user profile data with publishers relying parties government and other entities
bull Cloud based IDM will attract new non-subscription users to the platform who will bring additional revenues
bull E-Commerce Payment processing bull User driven identity sales bull Strong authentication bull Verification of trusted identity for peers and
relying party
Increased Stickiness
Marketing Benefits
bull As users sign on to multiple IDM products and services customer stickiness increases
bull IDM product amp service offerings can help differentiate itself from competition
bull May help reduce mobile churn and lower retention cost
bull IDM capability brings intangible benefits such as brand awareness and ability to understand consumer behavior
bull Use of SSO ID by millions of users across thousands of web properties
bull Insight into online consumer behavior when they are logged in with SSO ID
IDM capability allows to innovate in the high growth consumer cloud space with
potential for cross-selling
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 5
Publishers and government can leverage user data stored with Identity Providers to accomplish a variety of tasks with proper user consent
Why Participate in Identity Management Space
Examples of Data Analytics amp Exchange
Description of Data Sharing Market Examples
Social Login allows publishers to accept user credentials from established Identity Providers instead of having the user create a new account with the publisher
Payment Checkout enables payments for e-commerce transactions by leveraging stored financial data
Discount Offers such as location-based couponing lets user share their location data in exchange for receiving the deal-of-day discount offers from local merchants
Job Postings that lets hiring managers and applicants share their professional profile with each other
Trusted Identity requires personal and sensitive user data to be verified by Identity Providers for government entities NSTIC for example sponsored a symposium on Identity and Trust
Facebook Connect Messenger Social
PayPal Checkout Google Checkout
LinkedIn Jobs
SSA NSTIC
Amazon Local Google Offers
copy 2011 Karthik Ethirajan all rights reserved 6
IDM will gain new revenue streams from existing as well as non-subscription customers and realize other synergies that will augment its core business
Why Participate in Identity Management Space
Potential Benefits to IDM Provider
Incremental Revenues
bull Captures revenues by sharing rich user profile data with publishers relying parties government and other entities
bull Cloud based IDM will attract new non-subscription users to the platform who will bring additional revenues
bull E-Commerce Payment processing bull User driven identity sales bull Strong authentication bull Verification of trusted identity for peers and
relying party
Increased Stickiness
Marketing Benefits
bull As users sign on to multiple IDM products and services customer stickiness increases
bull IDM product amp service offerings can help differentiate itself from competition
bull May help reduce mobile churn and lower retention cost
bull IDM capability brings intangible benefits such as brand awareness and ability to understand consumer behavior
bull Use of SSO ID by millions of users across thousands of web properties
bull Insight into online consumer behavior when they are logged in with SSO ID
IDM capability allows to innovate in the high growth consumer cloud space with
potential for cross-selling
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 6
IDM will gain new revenue streams from existing as well as non-subscription customers and realize other synergies that will augment its core business
Why Participate in Identity Management Space
Potential Benefits to IDM Provider
Incremental Revenues
bull Captures revenues by sharing rich user profile data with publishers relying parties government and other entities
bull Cloud based IDM will attract new non-subscription users to the platform who will bring additional revenues
bull E-Commerce Payment processing bull User driven identity sales bull Strong authentication bull Verification of trusted identity for peers and
relying party
Increased Stickiness
Marketing Benefits
bull As users sign on to multiple IDM products and services customer stickiness increases
bull IDM product amp service offerings can help differentiate itself from competition
bull May help reduce mobile churn and lower retention cost
bull IDM capability brings intangible benefits such as brand awareness and ability to understand consumer behavior
bull Use of SSO ID by millions of users across thousands of web properties
bull Insight into online consumer behavior when they are logged in with SSO ID
IDM capability allows to innovate in the high growth consumer cloud space with
potential for cross-selling
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 7
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 8
Key Success Factors
Opportunity Landscape
The key to succeeding in the IDM market requires building a sizable database of user profile that is easily monetizable by offering new products and through partnerships
Universal ID
Data Enrichment
Emerging Opportunities
Scalable Ecosystem
Building and rolling out an Universal ID to enable Single Sign-On An easy to use registration process Implement widely adopted authentication protocol
Flexible consent mechanism Ability to create pointers to internal databases New fields to import from external data sources Data analytics
Find pockets of opportunities while market matures Markets identified include user data storefront micro payments peer-to-peer identity verification others
Forge partnerships with key industry influencers Collaborate with other projects having synergy with Fulcrum Expose APIs to 3rd party developers
bull Access ID bull OAuth2
bull Business Card bull Expense Tracker bull SSO Connect
bull Identity Assurance bull Strong Authentication
bull Facebook Connect bull Swagg App bull Biometric Project
Present and potential items for Fulcrum roadmap
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 9
IDM Opportunity Landscape
Opportunity Landscape
User profile data could be either verified or unverified User data could be used to interact with each other advertise or complete 3rd party transactions
P2P Payment Business Card
QR code
Peer-t
o-P
eer
Unverified User Data
Online Payments
SSO Connect
Identity Assurance
Ad
verti
se
Tran
sacti
on
al
3
rd P
arty
Verified User Data
User-Driven Identity Sales
Support ART
Address Verification
Employment Verification
Developer APIs Strong
Authentication
Unverified Data
bull Gender
bull Social Network
bull Hobbies
bull Activities
bull Events
Verified Data
bull Name
bull Address
bull Phone Number
bull Email
bull Credit Card
MyAssistant
Data
An
aly
tics
Sh
arin
g
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 10
Agenda
1 Why Participate in Identity Management Space
2 Opportunity Landscape
3 Competitive Landscape
4 Market Sizing Estimates
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 11
IDM Market Framework
Competitive Landscape
The monetization of IDM usually aligns itself into many verticals We identify Sharing Charging Verify Advertise as the closest revenue opportunities
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Sharing Charging Verify Advertise
Sharing elements of user profile with publishers after proper user consent
Enabling payment processing function for e-tailers when users are logged in with SSO ID
Sharing sensitive user data to facilitate verification of employment age address others
Sale or use of user profile data to target ads and issue coupons for local merchants
bullFacebook Connect bullLinkedIn Job Posting
bullPayPal Checkout bullGoogle Checkout
bullTrusted Identity bullBackground Check
bullGoogle AdSense bullAmazon Local E
xam
ple
s
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 12
The biggest players like Google and Facebook have the broadest presence across many verticals but have gaps in some verticals
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 13
Emerging and a few establishers such as Crederity and PayPal respectively choose to play and hence dominate a single vertical
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Snapshot
Competitive Landscape
Sharing Charging Verify Advertise
Vision
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 14
Google and Facebook have a rich assortment of products very strong in Apps and Ads and just starting to enter payments and verification space
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Consumer Identity Market Competitors (12)
Competitive Landscape
Sharing Charging Verify Advertise
Gmail ID is used to login into all Google services and 3rd party websites User data is used to serve targeted Ads New account activation requires verified phone number
Facebook user profile is unverified 10000 new sites are adding Facebook Connect every day Facebook Credits can be used to purchase Facebook Apps or virtual goods
Gmail ID Google Plus Google Login
Google Checkout
AdSense New Account Activation
Facebook ID Facebook Apps Facebook Connect
Facebook Credits
Unverified Facebook Ads
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 15
LinkedIn using its lead in business networks has established a strong job search vertical Microsoft is focused on creating synergies across its product lines
Identity and Access
Management
Enrichment of User
Profile Data Data Analytics and Exchange
Competitive Landscape
Sharing Charging Verify Advertise
LinkedIn enriches user data by building business networks and apps such as TripIt Events SlideShare etc Premium membership gives access to users outside of onersquos network Fee based job postings ads
Microsoft has a wide portfolio of products built around Windows Live profile Sky Drive is like Digital Locker Hotmail MSN portal and Bing are tightly integrated with Windows Live
LinkedIn ID Business Graph LinkedIn Connect
Job Postings Unverified
Windows Live Sky Drive Messenger Social
Unverified MSN adCenter
Consumer Identity Market Competitors (22)
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
copy 2011 Karthik Ethirajan all rights reserved 16
User Fields Shared by Identity Providers
Competitive Landscape
During the social login process the host website requests access to the following user fields from the identity providers after the user consents to sharing those fields
Name
Nickname
Photo
Profile URL
Birthday
Gender
Location
Social Graph
Likes Interests
other Profile Data
