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400 Million Daily Cups – Are you in the game?

GAME

CHANGER

Innovation with Purpose The Beginning of UpShot™

• Challenged by clients to offer a new solution for

single-serve

• Re-engage consumers at home

• Capture at-home customer – stop store

traffic decline

• Desire to have a better business model

• Benefit of a better at-home brew

• Fresh brewed – not prepacked

• Provide convenience and savings (per cup)

• Over 2 years in development

• Started with the at-home filter

• Consumer to fill with bulk coffee and brew at-home

• Allows customer brands to have solution for

home brewing

• Evolved into the full UpShot™ Solution

• Based on open technology

• Designed for roasters and brands to get into the game

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Awareness

From 2005 to 2013 awareness of single-serve brewing systems grew 23%

Industry Drivers

Three driving forces in single-serve are taste & quality, ease of use, and convenience

More A-Home Brewers

In 2013, 12% of U.S. Households own a single-cup brewing system

2 Cups Per Day

Those who drink coffee prepared with a single-cup system drink 2.2 cups per day on average

First Place

Coffee is the most popular beverage to prepare with a single-serve brewer

The Single Serve Format 2012: Evolving Perceptions Continued Growth, National Coffee Association (NCA)

Datasstentials – 2013 National Coffee Drinking Trends (Preview of Results)

Single-Serve Is Booming!The UpShot™ Solution Allows Businesses to Take Advantage of

the Growing Single-Serve Market

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UpShot™ Single-Serve SolutionBetter Coffee. Better Business.

Levels the playing field

Satisfies both consumer &

business demands

Offers a unique, customizab

le single-serve solution

Provides packaging options that fit any

business model

Consumers can see

and smell their favorite

roast

Royalty-free for greater

business margin

opportunity

Filter and outer

packaging are 100%

recyclable

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How Can the UpShot™ Solution

Work for You?

Brands

Build and/or leverage your brand with single-serve

Retailers

Extend your coffee aisle

Foodservice

Discover a better coffee opportunity

Office Coffee Service

Offer your own brand

Roasters

Get in the game on your terms

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The UpShot™ Filter Format

Recycle with #5 plastics

Sealed with Coffee

Clear Frame

Non-Woven Mesh

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Unique Filter Design Harnesses LBP’s Extensive

Technology Expertise

Innovative Filter TechnologyUpshot Breaks Out of the Category

KEURIG is a registered trademark of Keurig, Inc., which is not

affiliated or associated with LBP Manufacturing.

Water flows into

the filter and

through the roast

Mesh filter

accommodates up

to 13 grams for

your ideal single-

serve coffee or tea

Brewed coffee

flows through the

mesh filter and

into your cup

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• Proprietary mesh allows consumers to see the blend

and smell the aroma

• Greater capacity allows for optimal brew

• BPA Free

• Recyclability distinguishes itself from other products

• Made from 100% polypropylene

• Recyclable with other #5 plastics

• This product may not be recyclable in all

areas. Check with local municipalities for

recycling options.

• Partnered with Waste Management to validate

sustainable life of product – “Design with Intent”

• http://www.youtube.com/watch?v=A_bYGV0yISk

• http://www.youtube.com/watch?v=oIZuy_6FOHY Compatible with Keurig®

and Other Single-Serve

Brewers

Consumer PreferenceDriving Category Toward Freshness, Variety

& Sustainability

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• Category & Consumer Research

• Taste + Cost + Variety = Desire for a better

single-serve alternative

• Consumer Usage

• “I like that it is recyclable.”

• Purchasing Habits

• “If this was filled with my favorite

roast, I would definitely purchase.”

• “At the right price point, I know this is

saving me money.”

• Today’s Consumer Appreciate the Difference!

• “When I see the coffee – I am reassured about

the quality and taste integrity.”

• “I can SEE & SMELL the coffee – seems more

fresh.”

• “The coffee definitely seems more fresh.”

“The coffee is in a filter so

you get to smell the

beautiful aroma before you

brew it”July 2013 Amazon.com Review

Lidding Film

Lidding Film

Filter

Filter

Cell Bottom

Cell Top

Flow Wrap

Fresh Seal Offering for Foodservice and RetailThe fresh seal surrounds the filter and protects coffee from

oxygen, moisture and UV light!

THERMOCELL™ Fresh Seal –

Recycle with #7 plastics*

Flow Wrap Fresh Seal –

Recycle with #7 plastics*

*This product may not be recyclable in all areas.

Check with local municipalities for recycling options.

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Lock in Freshness with the Proper

Outer Packaging

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Ready for the Retail ShelfIndividual wrapped UpShot™ Filters can be packed into a box that fits on

existing shelf space, similar to the current category leader.

12 18 24

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Range of Options for the

Upshot™ FilterWhat’s the Best Solution for your Business?

Purchase Equipment for Inline Filling & Packing

• Invest in packaging equipment. Pre-qualified equipment fills and lids individual filters

Co-Pack with a Trusted Partner

• Purchase capacity from businesses that have already installed UpShot filter packaging equipment

Convert Equipment

• Retrofit existing machinery to accommodate UpShot filters

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Connect with Us on Another LevelJoin in on the Conversation, Today!

Follow Us@UpShotSolution

Like UsFacebook/UpShotSolution

Contact Uswww.upshotsolution.com

Sep

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/innovation#how-it-works

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SUCCESS:Brewed a Single Cup at a Time

©2013 LBP Manufacturing, Inc. The ‘Filter in the Circle’ is a trademark of LBP Manufacturing. Patent (s) Pending.