Singerand Pfau
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SocialMediaPlus 2011Creating the Perfect Facebook Campaign
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
About UsGeneral Overview
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We are 250+ professionals in 10 cities worldwide
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We are 250+ professionals in 10 cities worldwide
AustinLondon
PortlandNew York
PhiladelphiaSt. Louis
LincolnMadrid
AmsterdamSydney
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We help build social businesses
PROCESSESare designed for collaboration
TECHNOLOGIESenable and optimize the ecosystem
EMPLOYEES
WE TRANSFORM COMPANIES TO THRIVE IN A SOCIAL WORLD
OurVision
A future in which all businesses are social businesses. What does that look like?
PEERS PARTNERS
INFLUENCERS
CUSTOMERS
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PEOPLE and their networks powerhow business gets done.
Dachis Group
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Social Business
Largest group of Facebook Preferred Developers in the world
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We have delivered 500+ social media solutions
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Session Frame
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Digital Marketing Spend
Search Display EmailMobile Social Lead Gen
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Social Marketing
Search Display EmailMobile Social Lead Gen
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Social Platform Landscape
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Program Identity Design
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Design = Intentional Creation of X
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Design = Intentional Creation of X X
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
XFriday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Step 1Design the Business Objectives
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
1 1.5 2 2.5 3
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
It starts with quantifiable Business Objectives
1 1.5 2 2.5 3
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
It starts with quantifiable Business Objectives
Which lead to the Business Metrics that matter
1 1.5 2 2.5 3
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
It starts with quantifiable Business Objectives
Which lead to the Business Metrics that matter
That are transformed into measurable Social Metrics
1 1.5 2 2.5 3
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
2011
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