The International Mathematical Olympiad- Singapore's Experience
Singapore's unique 24-hour IT programming contest for youth - code::XtremeApps::
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Transcript of Singapore's unique 24-hour IT programming contest for youth - code::XtremeApps::
Case Study: code::XtremeApps:: Singapore’s first ever 24-hour programming competition for youth
About code::XtremeApps::
ü 2007: Hospitality and Tourism ü 2008: Extreme Sports Entertainment ü 2009: Healthy Living ü 2010: Green ICT ü 2011: Personalised Transportation ü 2012: Silver Generation ü 2013: Smart Living – Build. Code. Play.
First launched in 2007, the first ever 24-hour programming competition aimed at young people to 1) raise awareness for IT standards and 2) foster and develop local programming talents. From inception, Siren has been the communications partner for Information Technology Standards Committee – ITSC (formed by SPRING and iDA) and has supported with marketing and PR services. Every year a different theme is launched:
Competition objectives
ü Aimed at raising the awareness of IT standards and cultivating an interest in programming
ü Generate excitement for programming amateurs
ü Showcase creativity in local talents
Scope of Work • Communication planning, positioning, and theme development • Marketing and media outreach including full project management from start to finish
each year; theme development (Feb) through to 24-hr competition (July) and prize presentation (Aug)
• Identified co-branded opportunities with strategic partners
• Development of creative material; social media marketing and content management (Facebook, Twitter, Google+)
• Management of prize presentation ceremony – speakers, media, event logistics
In addition to the 24-hour Competition, Siren organised and managed the Competition Launch briefing (left) and the Prize Presentation Ceremony (right)
Results • Garnered extensive media coverage during post-event phases that raised awareness
and showcased winning works from contestants across technology, lifestyle, and mainstream media
• Average 20% increase in participation from contestants year-on-year
• Competition positioned as a key technology event in Singapore
• Teams have gone on to monetise their applications
Jeremy and his team started their own company - StreetSine
The finalists from last year showcase their solutions to industry experts
Events Managed
Competition Launch Training Sessions Prize Presentation
24-hour Competition Junior Category Competition Open and Junior Category Technology Demonstrations
Marketing Collateral
• Siren handled design of eDMs, logos, website design, standing banner, posters, banners, and t-shirts
smart living
codextremeapps.org
T-shirts Logos
Marketing Collateral (II) • Siren handled design of eDMs, logos, website design, standing banner, posters,
banners, and t-shirts
eDMs Standing Banners
Coverage Highlights
Coverage Highlights
Coverage Highlights
Client Testimonial
“I met Karen Flynn in 2007….. The IT Standards Committee (ITSC) was looking for a public relations professional… Karen has consistently delivered quality work resulting in outcomes beyond our expectations. She and her staff helped with the planning of communication, review of the design of collaterals, and the management of media relations. She is partnering and professional in her approach, efficient in execution and focused on helping us achieve our objectives. It is a pleasure to work with her and hence, the continuing partnership with her.”
Robert Chew
Chairman IT Standards Committee
LOREM IPSUM DOLOR AMET
Thank You