Singapore Media Fusion Plan

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SMFP Vision 19-225.1 Singapore – Trusted Global Capital for New Asia Media 19-20

5.2 SMFP Desired Outcomes 21-22

Strategies to Realise the SMFP Vision 23-296.1 The Best City for Business 23-26

6.2 On the Leading Edge of Digital Media 27-28

6.3 Connected to the World 29

Strategies to Action 307.1 SMFP Lead Agencies and Their Roles 30

7.2 A Seamless, Whole-of-Government Approach 30

The Story Begins 31

Annex A 32-41

SMFP Key Agencies, Partners and Stakeholders

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Minister’s Foreword 1-2

Chairman’s Message 3-4

Introduction 5-10 3.1 What is SMFP? 5

3.2 DefiningtheMediaSector 6

3.3 The Media Sector’s Role in Society and the Economy 6

3.4 Promotion of Media Sector 7-8

3.5 Progress to Date 9-10

What’s Changed Since Media 21 11-184.1 A New Generation of Media Consumers 11-16

4.2 The Rise of Asia 17-18

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Content

Media 21 – Singapore’s media sector blueprint – was launched in 2003 to develop Singapore into a vibrant global media city. Since then, the mediasectorhaswitnessedsignificantchanges. The same qualities that anchored a strong base of international broadcasters and publishers in Singapore have in turn attracted aninfluxofleadingdigitalmediacompanies.

Singapore’s key advantage lies in the quality of the stories we can tell, and how we can help our partners worldwide tell their stories to audiences everywhere, while leveraging on new technologies, applications and business models. Made-by-Singapore content is now distributed to over 50 countries worldwide and supported by a maturingmediafinancingsystembased in Singapore. Steps have also been taken to position Singapore as a centre for the management and distribution of digital media assets.

With the 2006 launch of the Interactive and Digital Media research and development (IDM R&D) initiative supported by the National Research Foundation, Singapore’s media sector has been charting new frontiers.

The Singapore Media Fusion Plan (SMFP)istheexpressionof Singapore’s intent to become a Trusted Global Capital for New Asia Media in this emerging world of rich, multi-sensory content and new evolving communities.

Developed in consultation with industry players and partner agencies, SMFP is a national strategy that will empower Singaporeans with the digital content development skills and accesstofinancialresourcestotell their stories.

SMFP will be part of Singapore’s efforts to grow the Creative Industries which will provide more job opportunities for Singaporeans, and enable them tofulfillhisorherindividualpotential.

A strong media sector contributes directly towards the economy, and promotes a better understanding of Singapore’s culture. More importantly, the media sector, through the promotion of local media content, plays a major role in fostering a stronger Singaporean identity. Media 21 laid the groundwork for a vibrant media sector today and SMFP will pave the way foradynamicandconfidentSingaporean media sector in the decades to come.

Lui Tuck YewActing Minister for Information, Communications and the Arts

04 May 09

1. Minister’s Foreword

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2. Chairman’s Message

Singapore’s efforts to develop the media sector began as early as the late 1980s, as part of a new focus to promote the services sector together with the higher value-added manufacturing sector as twin engines of growth. This will diversify the economy and create new value for the country. Our investment promotion strategy, coupled with strategies to build local capabilities, have paid off and yielded a thriving pool of local and international media players in Singapore.

More than two decades later, the media landscape and the wider economic environment have changed dramatically.

Creativity has become a vital ingredient for success in a highly globalised world where even knowledge andcapabilitiesmaynotbesufficienttoensuredifferentiatedleadershipinvariousfields.Theabilityto fuse different disciplines – arts, business and technology – is generating important innovations that are changing the world as we know it.

The media sector, itself a creativity-driven industry, has seen its fair share of upheavals and disruptive changes in recent years. Technological advancements and widespread adoption have changed the way we produce, distribute and consume media. With media becoming more interactive, participative and immersive, we see new possibilities to embed media into our everyday life, not only to inform, educate and entertain, but to build new customer relationships and communities.

The Media Development Authority (MDA) was created in 2003 to champion the development of a vibrant media sector in Singapore, bringing together and building upon the good work of various agencies, including the Economic Development Board, Infocomm Development Authority and others.

Singapore Media Fusion Plan (SMFP) is our response to the altered media landscape, offering a fresh take on how weintendtogrowanexcitingsectorthat supports the transition of Singapore into a creative economy bubbling with game-changing ideas and innovations. SMFP builds on the achievements of its predecessor – Media 21 – to strengthen the building blocks of the media ecosystem and support the creation of innovative content, applications and services with global appeal.

SMFP will harness the passion and energies of our partners and stakeholders to propel the media sector forward. I look forward to realising the SMFP vision with our collective efforts.

Tan Chin Nam (Dr)Chairman, Media Development Authority

04 May 09

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New developments since the release of Media 21 in 2003 necessitate an updated national blueprint – Singapore Media Fusion Plan (SMFP). SMFP describes the vision, aspirations and thinking behind the multi-agency efforts to help the Singapore media sector prosper in a rapidly changing media environment. We aspire towards positioning Singapore among the truly global media cities of the world.

There is no media without story. This simple fact has become more evident in a post-digital revolution world with digital content everywhere and unprecedented global connectivity. We are now entering the cognitive age where psychology, culture and pedagogy will drive economic change and prosperity.1 With the ability to distribute any media anywhere

at low costs, ideas and concepts emerge bearing more value and meaning than before. That digital technology will get better is a given – the key differentiator for individuals, enterprises and economies now lies in the quality of the stories they can tell, for themselves and for the world.

By empowering Singaporeans with the digital content skills and access to financialresourcestotellthestoriesthey want – for themselves, for their communities, for the world – SMFP is Singapore’s response to this emerging world of rich, multi-sensory content and new evolving communities.

“I am sure that with the passions and applications that I see here,

Singapore will soon emerge as the Creative Soul of Asia.”

Shekhar Kapur Director (Bandit Queen, Elizabeth: The Golden Age) and Producer

3.1.2

3. INTRODUCTION

3.1.1

What is SMFP?3.1

3.1.3

1 David Brooks, “The Cognitive Age”, New York Times, 2 May 2008.

The media sector worldwide has immense growth potential. According to PricewaterhouseCoopers (PwC)2, the global media and entertainment market was worth US$1.6 trillion in 2007, and is forecast to grow to US$2.2 trillion by 2012 with a compounded annual growth rate (CAGR) of 6.6%.

Moreover, a strong media sector brings benefits–botheconomicandotherwise– to other areas. Popular media content canboosttourismfiguresandsalesofproducts and services. Media also shapes international perceptions by promoting better understanding of a country’s culture and values. Through public service programming and local content creation, the media sector plays a major role in fostering a connected society.

3.3.1

Going Digital Born Digital

Broadcasting

Print and Publishing

Film and Video

Music

Online Media

Mobile Media

Games

3.2.1

Defining the Media SectorThe core Media Sector encompasses the following:

3.2

The Media Sector’s Role in Society and the Economy

3.3

3.3.2

2 PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2008-2012. PwC’s report covers the following sectors: Internet Access (Wired and Mobile), Television, Recorded Music, Filmed Entertainment, Video Games, Publishing, Radio/Out-of-Home Advertising, Theme Parks & Amusement Parks, Casinos & Other Regulated Gaming and Sports.

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Development of media content in Asia.

The Singapore Broadcasting Authority (SBA) was set up as a statutory board under the former Ministry of Information and the Arts (MITA), currently Ministry of Information, Communications and the Arts (MICA), with the passing of the Singapore Broadcasting Act 1994. Formed in response to the privatisation of Singapore’s broadcasting industry, SBA played a central role in the regulation and promotion of the broadcast industry in Singapore. SBA worked closely with EDB, the National Computer Board and the Telecommunication Authority of Singapore (the latter two were merged into a new statutory board – the Infocomm Development Authority (IDA) – on 3 December 1999) to develop Singapore as a regional broadcasting hub.

MITA gave a further boost to thefilmindustrybysettingupthe Singapore Film Commission with grants from EDB and the Singapore Tourism Board (STB).

The Media Development Authority (MDA) was formed by the merger of SBA, the Films and Publications Department (FPD) and the Singapore Film Commission (SFC), in line with the Media 21 national industry blueprint endorsed by the 2002 Economic Review Committee chaired by then Deputy Prime Minister Lee Hsien Loong. Media 21 is part of the Creative Industries Development Strategy to propel the growth of Singapore’s creative economy.

MDA’s role is to champion the development of a vibrant media sector in Singapore: one that nurtures homegrown media enterprises and attracts direct foreign investment for economic growth, new jobs and greater economic dynamism.

Adopting a national collaborative approach, MDA works closely with EDB and IDA to champion the development of the media sector, leveraging crucial support provided by other government agencies such as Agency for Science, Technology and Research (A*STAR), International Enterprise Singapore (IE Singapore), JTC Corporation (JTC), Ministry of Information, Communications and the Arts (MICA), Ministry of Education (MOE), Ministry of Manpower (MOM), Ministry ofTrade and Industry (MTI), Standards, Productivity and Innovation Board (SPRING), Singapore Tourism Board (STB) and Workforce Development Agency (WDA).

The 1985 Economic Committee chaired by then Minister of State (Trade and Industry) Lee Hsien Loong was set up to revive the economy from recession and identify new directions for growth. Following the Economic Committee’s recommendation to promote Creative Services as a new service area, the Economic Development Board (EDB) set up a Creative Services Strategic Business Unit, later renamed the Creative Business Program, to develop Singapore into a centre of excellencefortheCreativeIndustries.

In 1991, EDB developed a Creative Services Development Plan targeting fourmajorsectors,namelyfilm& music, media, design, and arts & entertainment. Key strategies included:

(i) investment promotion to attract world-class niche players capable of penetrating the world market and bringing much-needed expertisetoSingapore;and

(ii) capability building through training grants.

1 Oct 1994Singapore’s promotion of the media sector spans nearly two decades of close cooperation between Government and industry. The Government has acknowledged the media sector as a promising growth area crucial for the developmentofadiversifiedknowledge-basedeconomy.Astep-by-stepaccountof the story so far:

1990

1 April 1998

3.4.1

Promotion of Media Sector 3.4

1 Jan 2003

1 Oct 2006

Acknowledging the economic potential of Interactive and Digital Media (IDM), the National Research Foundation (NRF)3

allocated S$500 million over fiveyears(2006–2010)tofund a strategic research and development (R&D) program to support Singapore’s long-term vision of becoming a global IDM capital. The multi-agency IDMProgramOffice(IDMPO)4 is hosted within MDA to drive the IDM R&D initiative.

3TheNationalResearchFoundationwassetupon1January2006asadepartmentunderthePrimeMinister’sOffice,withtheaimofdevelopingpoliciesandplanstoimplement strategic thrusts for the national R&D agenda, such as: raise national R&D spending to 3% by 2010, identify and invest in strategic R&D areas, encourage private sector R&D, and strengthen links between public and private sector R&D activities.4 The multi-agency IDMPO includes representatives from A*STAR, Defence Science & Technology Agency (DSTA), EDB, IDA, IE Singapore, MOE, MICA and MTI.

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Progress to Date

As at 2006, the media sector contributed S$5 billion value-added and S$19.5 billion revenue to the economy, employing 54,700 workers. The compounded annual growth rate (CAGR) of the media sector from 1996 to 2006 was 8.0%, higher than 5.4% for the overall economy5.

The investment promotion strategy to attract top international players continues to reap rich rewards. Since 1992 when HBO began its operations here, Singapore has established itself as the broadcast hub of Asia, with 15 out of 17 major international cable and satellite broadcast networks in Asia based here. A healthy TV production industry is in place, nurtured by demand from international broadcasters based here, as well as strong government support for public service programming and creation of local content. The publishing and printing industry here is stable, tapping on Singapore’s strong reputation for education and professional learning. Four6 out of thetopfivepublishersintheworldhave their regional headquarters here, andGPNAsiahasestablisheditsfirstfully digital print-on-demand facility in Singapore. Singaporean singers, composers and musicians have also made their mark internationally, winning fans and accolades across Asia’s Mandarin and Malay music markets.

3.5.1

3.5.2

3.5

5 Source of data: Department of Statistics, November 2008.6 The four publishers are Elsevier, Taylor & Francis, Wiley-Blackwell and SAGE Publications.

Meanwhile, efforts to nurture new genres and players show great promise. A new generation ofSingaporeanfilmmakershasgarnered international awards and accolades and secured international distribution and sales. Despite being a relatively young sub-sector, Singapore’s animation and games industries show even greater potential. In recent years, digital media companies such as Koei, Lucasfilm,ElectronicArts,Southern Star and Ubisoft, carrying out a suite of activities from content development to business development and R&D, have established a presence in Singapore. Local companies such as Mikoishi, Peach Blossom Media and ST Electronics (Digital

Media) have responded eagerly too, producing original content forexportandenteringintostrategic partnerships with international distributors. Online and mobile media companies are not far behind. Various multinational companies (MNCs) and local enterprises now span the value chain, offering numerous opportunities for collaboration in creating new content and service models. We are also making headway in the management and distribution of digital content and services, with Technicolor announcing plans to set up a secure digital cinema hub in Singapore and various game distribution activities addressing the regional market.

To support all these industry activities, Singapore has invested in strengthening the building blocks of the media ecosystem. As at 2008, S$1.3 billion of media funds were anchored in Singapore, helping to draw in a steady stream of projects and talents. The media talent basecontinuestoexpandthrough efforts in nurturing and upgrading Singapore’s local talents;welcominginternationaltalents;aswellasdrawinginworld-renowned media schools such as New York University Tisch School of the Arts (film)andDigiPenInstituteofTechnology (computer animation and programming).

Singapore is also in the process of implementing the Intelligent Nation 2015 masterplan that will elevate Singapore’s national technological infrastructure to thenextlevelwitha1gigabitpersecondNextGenerationNational Broadband Network, while supporting cluster transformation. These are complemented by efforts to boost the national deployment of digital media services such as digital cinema, digital TV and digital radio so that Singapore can be used as a launch pad into the region and beyond. A year since its launch, the IDM R&D initiative has also yielded early results in driving breakthroughs and innovation in new media.

More than 250 projects from companies, individuals and institutes of higher learning have been funded to date, spawning new media applications in mixedreality,3Dmodellinganddatabase solutions, intelligent crowd modelling simulations, and so on. The FutureSchools@Singapore initiative is also paving the way for an IDM-enabled future for schools, wherestudentswillbenefitfrominnovative IDM pedagogical models, tools and content.

“The spotlight on film-making by the media and the Government has legitimised the idea of making films for a living.”7

Kelvin Tong Singaporean filmmaker

3.5.3

3.5.4

7 Douglas Tseng, “Turning Silver into Gold,” The Straits Times, Life! Section, 23 April 2008.

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Singapore has established itself as the broadcast hub of Asia.

Wide variety of media content developed in Singapore.

Singapore continues to invest in its media sector.

4. WHAT’S CHANGED SINCE MEDIA 21

In recent years, the global media landscape has undergone fundamental shifts that have irrevocably altered the production and consumption of media. While maintaining the momentum from Media 21, Singapore’s media sector needs to reposition itself to seize new opportunities in a changed media environment shaped by two key driving forces:

a) Digital Media Revolution

b) Rise of Asia

Singapore is in a unique position to capitalise on the opportunities brought about by the digital media revolution and the rise of Asia. However, to realise the potential in these opportunities, it is critical to attract and develop a pool of talent that is able to create, commercialise, and deliver the new media content demanded by today’s consumers.Deploying digital media in

classrooms to aid teaching…

A New Generation of Media Consumers– Constantly Connected, Constantly in Control

4.1

The prevalence of digital content, combined with widespread broadband and mobile connectivity, have nurtured generations of new media consumers who use media in radically different ways from their predecessors. The result has been upheavals in every segment of the media sector. Media platforms and devices are already converging, with distinctions between IT, media and telecoms disintegrating by the second. The media consumer of the future will expecttobeconstantlyconnected:able to access any content, anywhere, on any device, at any time – and be constantly in control – and personalise mediaexperiencesandsharethemwith anyone.

4.1.1

Singapore aims to be at the forefront of new digital media technologies and platforms.

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In 2007, the digital universe contained 281,000,000,000 gigabytes. This works out to about 45 gigabytes per person on this planet.

Out of which 50% was generated, managed, or otherwise overseen by the broadcast, media and entertainment industries.

Within 10 years, when most countries are broadcasting digital TV and most movies are digital, that percentage will be even higher.

IDC, The Diverse and Exploding Digital Universe, March 2008

The Internet has evolved from a collection of static, passive content into a rich, highly interactive environment where anyone can consume and share any kind of digital content – especially content that they have created themselves. This evolution has been driven by Moore’s Law8, cheap data storage, the proliferation of broadband and mobile networks across the world, and more intelligent search engines.

4.1.2

Withtheabilitytofindwhatmediacontent they want, at any time and on any device, yesterday’s “mainstream audience” has fragmented into “a zillion different cultural shards”10, causing massive disruptions for traditional media companies. User-generated content (UGC), however amateurish, now competes with established broadcast and print media for attention – and advertising dollars.

In addition, the web has become an “intensely social medium”9. People are enthusiastically using blogs, message forums, instant messaging (eg. MSN Messenger) and social networking sites (eg. Facebook, MySpace) to interact with larger groups than before, regardless of geography. Mobile phoneswillalsoexpandthesocialpossibilities of the web.

4.1.3

4.1.4

8 Moore’sLaw,developedbyIntelco-founderGordonE.Moore,positsthatthenumberoftransistorsthatcanbeinexpensivelyplacedonanintegratedcircuitisincreasing exponentially,doublingapproximatelyeverytwoyears.Source:Wikipediacontributors,“Moore’sLaw”,Wikipedia,TheFreeEncyclopedia, http://en.wikipedia.org/w/index.php?title=Moore%27s_Law&oldid=205723455(accessed23April2009). 9 “Family Ties”, The Economist, 12 April 2008.10 Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More (USA: Hyperion, 2006).

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“Although digital and mobile distribution constituted only 5 percent of global entertainment and media spending in 2007, these revenues will account for 24 percent of all growth throughout the industry during the next five years… This digital / mobile growth is essential to the ongoing health of most sectors of the entertainment and media market because it offsets flat or declining

growth in more established areas of the business.”

PricewaterhouseCoopers Global Entertainment & Media Outlook 2008-2012

The Internet will evolve into a space where anyone can create, consume and share content.

As broadband and mobile connectivity improves worldwide, audiences for traditional many-to-one media will continue shrinking. More and more people will harness the potential of digital content to create their own customised individualmediaexperiences.Themedia consumers of the future will notonlyexpecttoexperiencetheirmedia any time, anywhere, and on anydevice–theywillalsoexpecttobe able to leave comments, share, and modify them as they wish.

There is no longer a clear definitionofa“mediacompany”.Media everywhere has already been convulsed by waves of consolidation of companies across the IT, telecommunications and media sectors. These players are transforming themselves, adapting tofulfilconsumerdemandsforconstant connection, interactivity andcustomisedmediaexperiences.

4.1.5 4.1.6

On a more fundamental level, digital media will transform all activities byimprovingefficiencyorcreatingopportunities for new systems or business models. Just as few in the present notice how the electricity grid powers our homes and cities, few will notice the pervasive overlay of digital media that will augment our real world environments in the future to come. Beyond conventional definitionsofmedia,digitalmediawillbe “embedded” everywhere, enabling innovation and welfare gains in domains such as education, healthcare, defence, industrial design and more (See Figure 1).

In this period of disruptive change, there are new opportunities for Singaporeans to create new stories – for themselves and for international markets.

4.1.7 4.1.8

Going Digital Embedded Digital

Born Digital

Broadcasting

Print and Publishing

Film and Video

Music

Education

Lifestyle & Entertainment

Healthcare

Defence

Industry

(Eg: Design, Collaboration

& eCommerce)

Online Media

Mobile Media

Games

Figure 1: Types of Media

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The Rise of Asia 4.2

The 21st Century will see strong global demand for media content from Asia, while Asian countries themselvesexpresstheirowncultures and stories internationally through all forms of media. This will occur as a result of shifts in economic and political power in favour of Asian countries.

4.2.1

Fuelled by economic growth in theAsiaPacificregion,mediaand entertainment markets there are set to perform even better with China and India leading the boom. Media spendinginAsiaPacificisexpectedtoaverage8.8%annual growth, increasing from US$333.1 billion in 2007 to US$508.3 billion in 201211.

China will continue to see significantgrowthfromUS$68.1 billion in 2007 to US$134.5 billion by 2012 with a CAGR of 14.6%. India is expectedtobethefastest-growingAsiaPacificmediamarket,expandingfromUS$15.5 billion in 2007 to US$36.3 billion in 2012 at a CAGR of 18.5%. Furthermore,

the media markets of Indonesia, Vietnam, Pakistan, the Philippines, Singapore, Malaysia and Thailand are likely to continue their double-digit or near double-digit growth. Digital media is the new catalyst of growth in these media markets, with performance increasingly driven by companies that provide products and services for the Internet, TV distribution and video games.

4.2.2

Singapore aims to tap on the new content and technologies emerging from Asia.

Recognising that a robust, dynamic media sector is crucial to building a nation’s economic competitiveness and cultural heritage, various governments across the Asia Pacificregionhavealreadystatedtheir strategies for accelerating the development of their local media industries. On the one hand, Singapore will face more competition as a media centre. But on the other, there will be more opportunities for different cultures to interact and produce innovative, engaging stories to meet the demands of audiences online and off. Media centres can complement each other’s strengths, andtogetherbenefitfromAsia’sunprecedented growth.

4.2.4Much of this media spending will be on Asian-made content. As Asia-Pacificcountriesgainpoliticalandeconomic clout, their stories and their media will gain eminence alongside established Hollywood and European media. Western audiences already familiar with Japanese and Chinese filmsnowfillcinemasforKoreanandIndian ones too. The remaking of Hong Kong, Japanese and Thai movies continues to be a viable Hollywood business model. Within Asia, demand for content from other Asian countries continues unabated, as shown by the “Hallyu” or Korean drama craze. Asian media creators will thus have worldwide demand for new stories, expressedincreasinglythroughdigitalmedia, and across all platforms.

4.2.3

11 PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2008-2012.

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GlobaldemandforNewAsiacontentisexpectedtorise.

“Singapore is well positioned to shape the New Media by honouring Asian sensibilities while driving grassroots innovation and thinking ‘out-of-the-box’. In this new world, recreation becomes re-creation.”

Dr John Seely Brown, Visiting Scholar,University of Southern California & Independent Co-chairman, Deloitte Center for the Edge

Formerly Chief Scientist of Xerox Corporation and Director, Palo Alto Research Center (PARC)

Trusted – In Singapore, story ideas and transactions are kept secure with the Republic’s internationally-recognised intellectual protection regime and content management capabilities. The media sector will be supported by suitably skilled talent, infrastructure, and a conducive business and regulatory environment with clear, consistent and pro-development policies. Singapore’s media sector will be socially responsible, respecting the cultural sensibilities of our partners and audiences.

5. SMFP VISION Singapore – Trusted Global Capital for New Asia Media

5.1

In response to these driving forces, the vision that underpins SMFP is:

Singapore – Trusted Global Capital for New Asia Media5.1.1

5.1.2

Global Capital – Connected to the world, Singapore is envisioned as a leader in creating innovative media content and technology. Leveraging its international connectivity and NextGenerationNationalBroadbandNetwork(NGNBN), Singaporeans’ “East-meets-West” sensibility and openness to different cultural influenceswillblossomintonewstoriesfor global audiences. Singapore will also build upon its strategic relationships with internationalpartnerstobecomeanexusformedia companies seeking new stories.

New Asia Media – Whether it is media from New Asia, media for New Asia or Asia’s New Media, Singapore media companies willbethefirstchoiceaspartnersfornewlyconfidentAsiancountries,astheybringtheir stories to the world, fusing tradition and modernity. Singaporeans will be at the forefront in creating media content that Asian audiencesvalueandfindrelevant,andtheywillmasterdigitalmediatocreateandexploitnew business models, content, applications and services.

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SMFP aims to enhance the economic contribution of Singapore’s media sector and create new jobs. In doing so, SMFP seeks to achieve the following outcomes:

SingaporeanswillbenefitfromSMFP in several ways. With more (and higher value-adding) job opportunities in the media sector, Singaporeans who wish to pursue their passions in the creative industries (arts, design and media) can earn a respectable living, changing traditional notions about the sustainability of such work. The creation of more media choices as well as quality Made-by-Singapore content and new media applications will become a source of national pride for Singaporeans as well.

Engaging Singaporeans

5.2.25.2.1

SMFP Desired Outcomes5.2

Made-by-Singapore content that

Singaporeans are proud of.

SMFP will also serve to encourage the “embedding” of digital media within other economic sectors, propelling the growth of Singapore’s creative economy. The pervasive overlay of digital media will improve productivity, foster borderless collaboration and spur innovation in creatingnewconsumerexperiences.

Transforming Economy

5.2.4

SMFP will foster a more diverse and vibrant media sector – an ecosystem – in which Singaporeans will actively participate as content creators and consumers. IDM R&D will help position Singapore on the leading edge of digital media and enable the leap into new market spaces. SMFP will provide Singapore media companies, especially small and medium enterprises, withmorefinancialandbusinessdevelopment support. On a larger scale, SMFP will nurture greater representation at all parts of the media value chain – from financingandproducingtopost-productionand distribution. Leading media companies and talents will be drawn to Singapore to set up base here, to open up new business opportunities, leveraging growth in Asia.

Boosting Industry

5.2.3

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Digital media as a source of innovation for the economy.

A diverse and vibrant media ecosystem with high value-adding

activities across the value chain.

To develop and attract a critical mass of world-class talent that is able to create, commercialise, and deliver new media content, MDA will work with various agencies including EDB, Contact Singapore, IDA, MOE, MOM, WDA and institutes of higher learning to nurture local talents and attract international talents, enabling Singapore’s industry to effectively address new opportunities in the media sector.

6.1.1

To prepare local media enterprises forgrowthandexpansion,MDAwillwork with the industry and partner agencies SPRING and IE Singapore to equip local media enterprises with the business competencies to realise their creative stories. We will help companies acquire necessary skills in areas such as market analysis, fund raising, and intellectual property (IP) management, so that they can effectively plug into world markets andexpandoverseas.

To make Singapore a global mediafinancingcentre,MDAwillanchor international media funds in Singapore and establish debt financingprogramstosupportmedia enterprises and projects. Recognising the increasingly decentralised nature of digital-centric media production, MDA will also develop incentives to attract financialandancillarysupportservices for media into Singapore. Supported by a strong infrastructure, IPprotectionandotherexistinglegalandfinancialcapabilities,themediafinancinginitiativeswillallow Singapore to manage pan-Asia investments in New Asia Media, laying the foundations for content creation, aggregation and international distribution.

6.1.2 6.1.3

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MDAwillanchorinternationalmediafundsinSingaporeaswellasdevelopincentivestoattractfinancialandancillarysupportservices.

Singapore will put in place the necessary

building blocks to support a vibrant media

ecosystem.

MDA will work with partner agencies and

institutes of higher learning to nurture talents.

“Singapore is a natural media hub. It has all the pieces required to attract commercial partners – and to build an indigenous media sector. The challenge is no longer collecting the pieces, but connecting the pieces in a way that enables dramatic, exponential innovation.”

Paul Saffo, Technology Forecaster and Consulting Associate ProfessorMedia-X Program, Stanford University

6. STRATEGIES TO REALISE THE SMFP VISION Three strategies were developed to achieve the SMFP

vision. These strategies build on the achievements of Media 21, bridging every piece of the media ecosystem.

The Best City for Business (6.1)

On the Leading Edge of Digital Media (6.2)

Connected to the World (6.3)

The Best City for Business

6.1

To enable emerging media companies to exploitdisruptivetrendscausedbythedigital revolution, we envision Singapore as Asia’s foremost media business centre for thefinancing,makingandtradingofmediacontent, applications and services. We will invest in developing manpower and enterprise capabilities while putting in place key enabling infrastructure to support industry growth. We willalsoanchormediafinancingactivitiesinSingapore.Inaddition,MDAwillbea“Next-Generation” regulator, spearheading pro-business policies that will help create a vibrant media ecosystem.

To provide world-class infrastructure that supports industry growth, MDA will work with partner agencies IDA and JTC to develop technological infrastructure and physical media clusters with purpose-built infrastructuretomeetthespecificneeds of the media sector. IDA’s Intelligent Nation 2015 (iN2015) will provide the technological infrastructure through the proposedNextGenerationNational Broadband Network (NGNBN) – an ultra-high speed, pervasive, intelligent and trusted infocomm network. Furthermore, IDA will partner with MDA to

assess sectoral demand and set up the necessary networks, service platforms and facilities to enable the development, processing, management and delivery of media content to international destinations. MDA, JTC, IDA and partners will work with the private sector to develop Mediapolis@one-north as an icon for the media sector, with a world-classsoundstagecomplex,networks and facilities to support media production and distribution.

6.1.4

6.1.5To ensure an environment in whichbusinessescanflourish,MDA will spearhead policies aimed at building a vibrant media hub and marketplace, where thereisimprovedflexibilityforbusinesses and where consumers are empowered to make informed choices. To encourage the development of innovative services, MDA will facilitate early migration to digital broadcasting and spur the growth of interactive digital media services.

To reduce business costs and encourage multi-platform content development, MDA will harmonise content regulation and licensing across different media platforms. To incentivise further investments in media, MDA will allocate broadcast frequencies based on market principles. Underpinning Singapore’s pro-enterprise policies will be a comprehensive competition framework that will promote open access and a level playingfield,benefitingbothindustry and consumers.

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Artist’s impression of Mediapolis@one-north.

To spur new growth through R&D, the multi-agency Interactive and Digital MediaProgramOffice(IDMPO)aimsto create a thriving R&D ecosystem to be the source of innovation for the media sector, yielding economic and social dividends. Some of its initiatives so far include: the “Flagship2B” and “Futurescape” programs, which support industry R&D and subsequentcommercialisation;“i.JAM”, which provides seed funding and mentorship for individuals and start-ups to undertake grassroots experimentation;and“i.ROCK”,which develops centres of research

excellencewithininstitutesofhigherlearning. To better mesh industry needs with research outcomes, IDMPO will make research outcomes availableforexperimentationandcommercial deployment, identifying and boosting naturally emerging strengths from R&D initiatives that could potentially spawn new industries here, for instance, new media applications in immersive learning,“Co-space”/mixedreality,digital advertising and virtual 3D worlds.

6.2.3

To build a critical mass of enterprises that will elevate our media hub status, MDA and EDB will develop and attract high value-adding companies across the media value chain, from production to distribution and media services. EDB will attract leading digital media companies to set up the full value chain of activities in Singapore.Byleveragingtheexperience,market access, technology, business networks, and best practices of leading media companies, Singapore will build the critical mass of activities needed to sustain continual growth and create a vibrant enterprise ecosystem to spur greater collaboration and innovation. Complementing EDB’s efforts, MDA will work with partners to develop and promote homegrown enterprises with potentialtoexcelintheworldmarket.MDA will also boost demand for location filmingandmediaservicesherethroughincentives that will complement those of other media production centres. Together, we will raise Singapore’s value proposition across the media value chain.

6.2.2

MDAwillboostdemandforlocationfilmingandmediaservicesherethroughincentives.

On the Leading Edge of Digital Media6.2Wewillhelpthemediasectorexploitnewopportunitiesindigitalmedia.Wewant a critical mass of enterprises that span the media value chain, creating and harnessing the potential media intellectual property (IP) across multiple platforms. Singapore will also leverage national research and development (R&D) initiatives to transform the media sector and nurture new stories and new growth.

To improve the reach and relevance of Singapore-made media content for local and international audiences, MDA will champion the creation of content across multiple devices and platforms as content migrates onto digital platforms. There will be an emphasis on Learning and Educational IP – including factual content, documentaries and children’s programming – where Singapore, with itsreputationforeducationalexcellenceand good governance, has advantages. Furthermore, MDA will work with partnerstoredefinePublicServiceContent,exploringnewformsandplatforms to improve the impact and reach of public service programming for Singaporeans and for the world.

6.2.1

Create Made-by-Singapore content, applications and services for the world.

27 28

To grow Singapore media companies into global players, MDA will actively partner IE Singapore and industry associations to help Singapore companies gain traction in overseas markets through participation in key international trade markets. Furthermore, MDA and partners will invest in the international branding and marketing of Made-by-Singapore media.

6.3.3

Connected to the World 6.3While boosting the Singapore media sector to create more innovative digital media, MDA will continue working with partners toexpandSingapore’sinternationalnetworksandstrategicmediapartnerships, and enhance the international appeal of our media content, applications and services. Eventually, we aim to make Singaporethe“medianexus”forAsia–aGlobalCapitalforNewAsia Media.

To encourage international partners to grow their media industries together with Singapore’s, MDA will forge strategic partnerships with like-minded “twin cities”, with whom collaborations will be forged on multiple levels, including government-to-governmentpolicyexchanges,co-productions, content mirroring and distribution, R&D, academic exchanges,educationandmediaskills training. MDA will also identify and engage with “emerging” markets across Asia, including ASEAN. With this network, Singapore and its partner countries can tap on one another for talents, collaborators, financingandmarkets.

6.3.1

To position Singapore as a media nexus,MDAandIDAwillworktogether to transform Singapore into a marketplace to facilitate networking, deal-making and trading of media assets, leveraging both digital platforms and physical market events. IDA’s iN2015 “Digital Marketplace” will attract major media players to hub their asset storage, management and distribution services in Singapore. Working with IDA, MDA will coordinate the establishment of a regional “MediaBusinessExchange”(MBX)to serve the digital hubbing and

business collaboration needs of the ASEAN region. Furthermore, MDA will work with IDA and partners to build up our trading and distribution capacity for media content, tools and services, taking advantage of the international networks that Singapore has cultivated over the years. MDA will also anchor andbuildupflagshipmediamarket events in the areas of film,television,broadcastandentertainment technology in Singapore.

6.3.2

7. STRATEGIES TO ACTION

SMFP Lead Agencies and Their Roles

7.1

A Seamless, Whole-of-Government Approach

7.2

The successful implementation of the SMFP strategies will require national collaboration across multiple government agencies. Of these, the key ones are MDA, EDB and IDA.

MDA’s mandate is to champion the development of a vibrant media sector in Singapore: one that nurtures homegrown media enterprises and attracts direct foreign investment for economic growth, new jobs and greater economic dynamism. MDA takes care of the building blocks for the media sector, including the development of manpower and enterprise capabilities,mediafinancingandpro-enterprise regulation. MDA also helps local companies to create Made-by-Singapore media and go global through its industry development schemes.

EDB leads in attracting foreign investments to create higher value-added and good jobs for Singapore. It is the one-stop agency that facilitates and supports international investors, including those in the media sector, as they seek more value-creating operations, higher sustainable returns and new business opportunities.

IDA leads in providing the infrastructure and development platforms for the processing, management and distribution of digital media content and services. IDA’s iN2015 Masterplan supports the overall national effort to develop the IDM sector through the provision of enabling service and technological infrastructure;aswellasclustertransformation projects.

7.1.1

7.1.2

Adopting a whole-of-government ethos, MDA, EDB and IDA will work closely with other government agencies to champion the development of the media sector through SMFP. Together, these agencieswillworktoprovideaseamlessgovernmentexperiencefor all media companies and professionals who share our vision.

7.2.1

7.1.3

7.1.4

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Singapore will be transformed into a media marketplace to facilitate networking, deal making

and trading of media assets.

Networking with foreign companies to promote Made-by-Singapore media content.

8. THE STORY BEGINS…

SMFP8.1SMFP charts the path for Singapore through a vastly changed media environment

shaped by the children of the digital revolution and an ascendant Asia. In this future,

Singapore aspires to become a Trusted Global Capital for New Asia Media, with

economic and cultural opportunities for both Singaporeans and for our international

partners. SMFP shows how Singapore intends to bridge gaps and connect different

parts of the nascent media ecosystem here, so that Singapore will be the best place

for business, at the leading edge of digital media, connected to the world.

Ministries:

Statutory Boards:

SMFP Key Agencies

SMFP Partners and Stakeholders

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SMFP Partners and Stakeholders

MDA Board Chairman Designation

Dr Tan Chin Nam Chairman, Media Development Authority

Board Member Designation

DrChristopherChia ChiefExecutiveOfficer,MediaDevelopmentAuthority

Dr Suzaina Bte Abdul Kadir Assistant Professor Lee Kuan Yew School of Public Policy National University of Singapore

Prof.ChongTowChong ExecutiveDirector Science & Engineering Research Council Agency for Science, Technology and Research

ThomasMartinKeaveny ExecutiveVicePresidentandManagingDirector Discovery Networks AsiaPacific

Ian Anthony McDonald President Hong Leong Finance Ltd

Hri Kumar Nair Director Drew & Napier LLC

RADMRonnieTay ChiefExecutiveOfficer Infocomm Development Authority of Singapore

Christopher Thompson Vice President & General Manager ElectronicArtsAsiaPacificPteLtd

MsZaihiratBanu ChiefExecutiveOfficer Oak3 Films Pte Ltd

BG Tan Meng Dui Director Military Intelligence Singapore Armed Forces

Manohar Khiatani Deputy Managing Director Economic Development Board

Assoc. Prof. Adrian David Cheok Deputy Director (Research) Interactive & Digital Media Network Institute National University of Singapore

WayneChou Director(Non-executive) Popular Holdings

Douglas Abrams Managing Director ExparaPteLtd

Billy Koh Founder & Managing Director OceanButterfliesMusicPteLtd

MDA Board

Immediate Past Board Member Designation

Ms Kelly Chew Senior Vice President GlobalMarketing,AsiaPacificRegion Sony BMG Music Entertainment Asia Inc.

Goh Eck Kheng Publisher and Managing Director Landmark Books Pte Ltd

MDA BoardImmediate Past Board Member Designation

Prof. Isaac Kerlow School of Art, Design and Media Nanyang Technological University

Eric Khoo Film Director Zhao Wei Films Pte Ltd

BG Lim U Yang Hugh-Reginald Deputy Secretary Ministry of Law

Dr Finian Tan Chairman Vickers Financial Group (S) Pte Ltd

Chan Yeng Kit Permanent Secretary Ministry of Information, Communications and the Arts

MDA Senior Management Senior Management Member Designation

Dr Tan Chin Nam Chairman

DrChristopherChia ChiefExecutiveOfficer

MichaelYap DeputyChiefExecutiveOfficer ExecutiveDirector,InteractiveDigitalMediaR&DProgramOffice Director (Covering), Interactive Media & Games

SetoLokYin AssistantChiefExecutiveOfficer,ResourceDevelopment ExecutiveDirector,InfrastructureProgramOffice

KennethTan ChiefOperatingOfficer Director (Covering), Film & Publishing Director, Singapore Film Commission

YeoChunCheng ChiefInformationOfficer Director (Covering), Broadcast & Music

Cassandra Tay Director, Communications and Community & International Relations

Tham Wai Kin Director, Talent Development

Heng Li Lang Director, Media Financing

Ling Pek Ling Director, Development Policy

Pam Hu Director, Customer Services & Operations

Amy Chua Director, Media Content & Standards

Tow Joon Lai Director, Corporate Services

Lim Chin Siang Director, IT & Technology

MDA International Advisory Panel (2007) IAP Member Designation

Andrew Craissati Chairman and CE Transpac Media Limited

GregCoote Co-ExecutiveChairman Anytime Pte Ltd

DrJohnKao Chairman&ChiefExecutiveOfficer Kao & Company

Dr John Seely Brown Visiting Scholar University of Southern California (USC)

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MDA International Advisory Panel (2007) (Cont.)IAP Member Designation

Prof. Dr.-Ing. José L. Encarnação Professor of Computer Science at the Technische Universität Darmstadt Head of the Interactive Graphics Research Group (TUD-GRIS) Chairman of the INI-GraphicsNet Foundation in Darmstadt Chairman of the Board of Directors Computer Graphics Center

DrKeesA.SchouhamerImmink PresidentandChiefExecutiveOfficer Turing Machines Inc.

Paul Saffo Technology Forecaster & Consulting Associate Professor Media-XProgram Stanford University

Shekhar Kapur Filmmaker and Director

Youngsuk Chi Vice-Chairman Elsevier

MDA International Advisory Committee on Media Infrastructure (6 – 8 May 2008)IAC Chairman Designation

GregCoote ChairmanandChiefExecutiveOfficer Dune Entertainment LLP

IAC Member Designation

Shekhar Kapur Filmmaker and Director

Gerry Moriarty Chairman Macquarie Communications Infrastructure Group

Steve Papazian President Physical Productions, Warner Brothers Pictures

Lord David Puttnam Deputy Chairman Channel 4

Prof. Jonathan Taplin Adjunct Professor, Annenberg School for Communication University of Southern California

Industry Advisor Designation

LucasChow ChiefExecutiveOfficer,MediaCorpPteLtd

Ian Anthony McDonald President, Hong Leong Finance Ltd

Public Sector Advisor Designationand Contributor

Ko Kheng Hwa Managing Director, Economic Development Board

PhilipSu AssistantChiefExecutiveOfficer,JTCCorporation

KhoongHockYun AssistantChiefExecutiveOfficer Infocomm Development Authority

Norris Wong Director (Industry Development) Ministry of Information, Communications and the Arts

Kok Ping Soon Director (Resource Division), Ministry of Trade and Industry

Jacqueline Tan Director (Infocomms & Media), Economic Development Board

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Industry Contributors (2007 - 2008)*Regulatory-Industry Forum (17 Oct 2007)

Name Designation

Ray Tan Country Manager, Berjaya HVN (S) Pte Ltd

DilsonTan OperationsExecutive,BerjayaHVN(S)PteLtd

Shawn Galey General Manager, Bloomberg TV

Brett Hogg General Manager, Buena Vista Columbia TriStar Films (Singapore) Pte Ltd

ChristopherNg GeneralManager,ElectronicArtsAsiaPacificPteLtd

Ms Clara Cheo Financial Controller, Golden Village

MsMelissaEdwards SnrExecutive,GoldenVillage

JamshaidAkbar ChiefExecutiveOfficer,GoMobilePteLtd

JonathanSpink ChiefExecutiveOfficer,HBOAsia

Lawrence Yuen Snr VP & General Counsel, HBO (S) Pte Ltd

Sim Wee Boon Acquisition Director, InnoForm Media Pte Ltd

EdmundYong ChiefTechnologyOfficer,InnoxiusTechnologiesPL

Raymond Wong General Manager, KOEI Entertainment Singapore Pte Ltd

MichaelToh ChiefOperatingOfficer,M2BWorldAPPteLtd

Ms Tong Siew Khim Financial Controller, M2B World AP Pte Ltd

Ms Cheryl Neo PR Manager, M2B World AP Pte Ltd

P N Balji Editorial Director, MediaCorp Press

MockPakLum ChiefExecutiveOfficer,MediaCorpTechnologies

KennethLiang ExecutiveVP(TVProgramming&Production),MediaCorpTV

Jonathan Foo Group Managing Director, Mega Media Pte Ltd

Ms Chen Sin Yee Snr Manager, Corporate Devt, MobileOne Ltd

Lee Wing Kai General Manager, Engineering, MobileOne Ltd

Ms Wang Li-Na General Manager, Product & Services, MobileOne Ltd

Chong Quek Kwong General Manager, Strategic Planning & Market Research, MobileOne Ltd

Grant Watts General Manager, MSN, SEA, Microsoft

Assoc. Prof. Eleanor Wong Chairman/Director, Legal Skills Programme, Faculty of Law, NUS

PawanGandhi HeadofMobileTVandVideo,AsiaPacific,NokiaPteLtd

GiulioDorrucci Founder&ChiefExecutiveOfficer,PGKMediaPteLtd

LeongKwokSeng Director&ChiefExecutiveOfficer,RediffusionPteLtd

Peter Kwok Director, Rediffusion Pte Ltd

Jeffrey Paine Director, Rediffusion Pte Ltd

Ms Caroline Ngui Group Editor-in-Chief, SPH Magazines

Goh Wee Wang General Manager, SPH Unionworks

Ms Khor Siew Kim Snr Corporate Counsel, Secretariat/Legal, SPH Unionworks

Sean Slattery VP (Regulatory& Interconnect Strategy), SingTel Ltd

Ms Grace Paul Director (Regulatory & Interconnect Strategy), Singtel Ltd

*ThislistisnotexhaustiveandMDAgreatlyappreciatesallwhohavecontributedinonewayoranothertotheSMFPblueprint.

Regulatory-Industry Forum (17 Oct 2007) (Cont.)

Name Designation

Philip Wu Director (Content Acquisition & Marketing IPTV & Content) Singtel Ltd

TanChihChong ExecutiveProducer,SittinginPicturesPteLtd

Ms Jacqueline Chan General Manager, Southern Star Singapore

Ms Ang Hui Keng VP (Finance, Distribution & Operations) SPE Networks – Asia Pte Ltd

Tim Goodchild Head, Regulatory & Interconnect, StarHub Ltd

Ms Wendy Lim Regulatory Manager, Regulatory & Interconnect, StarHub Ltd

Patrick Lim VP, IP&M CableTV Services, StarHub Ltd

Nirav Haji Director, Network Distribution SEA, Turner Broadcasting

Yong Wui Pin Operations Manager, VT Communications

Consultation by SMFP Taskforces (Sep - Nov 2007)

Name Designation

Tony Chow President, AIPRO

Douglas Abrams Deputy Co-Chairman, BANSEA

Ms Jocelyn Little Managing Director, Beach House Pictures Pte Ltd

Wilson Silva Director, BIG Communications Pte Ltd

DerekReeves AsiaPacificRep,NelvanaStudios,CorusKids

Ong Geok Yeow General Manager & Head Structured Finance, IFS Capital Pte Ltd

Ms Low Yen Ling AVP, IFS Capital Pte Ltd

JoelLin ExecutiveDirector,ImagineOmnimediaPteLtd

Marc Ford Independent

Bryan Seah Supervising Producer (Development), Infocus Asia Films Pte Ltd

Ms Lynne Loi Senior VP, Program Acquisitions and Distribution InnoForm Media

Mrs Triena Ong Managing Editor and Head of Publishing Institute of Southeast Asian Studies (ISEAS)

Allan Simonsen Chapter Coordinator International Game Developers Association (IGDA) Singapore

Thomas Chia Director, Lighthouse Pictures

Steven Blackburn Group Manager, Third Party Publishing, Asia, Microsoft

Ms Karen Teo Account Manager, Third Party Publishing, Asia, Microsoft

Philip Wu Director, Neo Studios Pte Ltd

Ms Emmeline Yong Director, Objectifs Pte Ltd

Ms Wahyuni A Hadi Manager, Objectifs Pte Ltd

Sim Wee Chee Director International Sales, Panpac Education Pte Ltd

PangTuckWing ChiefFinancialOfficer,RGMEntertainmentPteLtd

AdrianOng ChiefExecutiveOfficer,TheRightAngleMediaPteLtd

Seng Choon Meng Creative Director, Scrawl Studios Pte Ltd

David Kwok Chairman, Singapore Animators Connection

Thierry Delarue Director - Client Relationships, Standard Chartered Bank

Consultation by SMFP Taskforces (Sep - Nov 2007) (Cont.)

Name Designation

Ms Jessica Kang Director - Client Relationships, Standard Chartered Bank

John Drury Director, VHQ TV Pte Ltd

Bill Bowling Location Specialist, Warner Bros (US)

MaxPhua BusinessDevelopmentDirector WorldScientificPublishingCo

MDA International Advisory Committee on Media Infrastructure (6 - 8 May 2008)

Name Designation

Bert Tan Managing Director, Bert Lighting House

Vincent Lim Managing Director, BIG Communications Pte Ltd

Peter Barber Director of Creative Services, Blackmagic Design Pte Ltd

FreddieYeo GeneralManager,InfiniteFrameworksPteLtd

Jonathan Foo Group Managing Director, Mega Media Pte Ltd

Jack Neo Filmmaker and Director, Neo Studios Pte Ltd

Sebastian Tan Group Managing Director, Shooting Gallery Pte Ltd

RennieGomes ManagingDirector,YellowBoxStudiosPteLtd

Inter-Agency Coordination GroupMDA

DrChristopherChia ChiefExecutiveOfficer

MichaelYap DeputyChiefExecutiveOfficerandExecutiveDirector(IDMPO)

SetoLokYin AssistantChiefExecutiveOfficer(Industry)

EDB

Manohar Khiatani Deputy Managing Director

LindaSeinWaiWai ExecutiveDirector,Infocomms&Media

Angeline Poh Chai Li Head, Infocomms & Media

Bernard Siew Kar Wai Assistant Head, Infocomms & Media

IDA

Thomas Lim Director (Digital Media & Entertainment)

Kimberley Foo Assistant Director (Digital Media & Entertainment)

SMFP Main Secretariat (MDA)Toh Kai Ling Deputy Director, Strategic Planning Group (SPG)

LeonLimWenHui SeniorManagementExecutive,SPG

Aloysius Sim Chee Hock Senior Manager, SPG

Marcus Moo Hon Choong Senior Manager, SPG

PamelaOngYanShan ManagementExecutive,SPG

JoyceLimWanPin ManagementExecutive,SPG

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SMFP Taskforces (MDA) (Sep - Nov 2007)Regulatory

Name Division Designation Role

Michael Yap Deputy Chief Sponsor ExecutiveOfficer andExecutiveDirector (IDMPO)

Goi Choon Kiat Media Content (MC) Senior Manager Manager

Jason Hoong Media Policy (MP) Senior Assistant Director Manager

Ahmad Shuhaimi bin Jailani Business Assistant Director Member Development (BD)

Chang Sook Fen MP Senior Manager Member

Chetra S MC Deputy Director Member

Chia Su Jean BD Manager Member

Dorothy Lai Customer and Assistant Director Member Licensing Services (CLS)

Eileen Ang MP Senior Assistant Director Member

Eric Tan Community and Assistant Director Member International Relations (CIR)

Ho Teong Zee Funding Schemes Assistant Director Member (FS)

Regulatory


Lai Lei Khim MP Assistant Director Member

Madeei A R MC Senior Assistant Director Member

Ngiam Shing Shian IDMPO Manager Member

Tan Sze Siang IT and Technology Senior Manager Member (IT&T)

Tania Patricia Lim MP Assistant Director Member

Research & Development



Chee Yeow Meng IDMPO Program Director Manager

Adeline Lim Communications Assistant Manager Member (Comms)

Adriana Lee CIR Assistant Manager Member

Gerald Tok BD Senior Management Executive Member

Lim Chin Siang IT&T Director Member

Toh Hun Boon Finance, Manager Member Corporate Services (CS)

Public Service Content


YeoChunCheng ChiefInformationOfficer Sponsor

Christopher Ang Strategic Program Deputy Director Manager Development (SPD), SPG

Irene Choo CLS Manager Member

Jason Teo CIR Senior Manager Member

Samantha Loh BD Assistant Director Member

Ruth Wong MP Senior Manager Member

Seah Wee Thye BD Deputy Director Resource Person

Tessa Mae Monteiro Comms Manager Resource Person

Strategic Foci


Seto Lok Yin Assistant Chief Sponsor ExecutiveOfficer (Industry)

Michelle Lui BD Deputy Director Manager

Carlene Tan BD Manager Member

DonnyKristianto BD ManagementExecutive Member

Ervin Ann BD Manager Member

Lim Su Ling BD Manager Member

Tan Shew Heng BD Manager Member

Yusmawati Yahya BD Assistant Manager Member

Leon Lim Wen Hui SPG Senior Management Strategic Executive ProgRep

Ahmad Shuhaimi bin Jailani BD Assistant Director Resource Person

Heng Li Lang Capability Acting Director Resource Development (CD) Person

Keh Li Ling BD Senior Assistant Resource Director Person

Teo Chor Guan IDMPO Program Director Resource (Game Lab) Person

Internationalisation



Cheah Sin Liang CIR Deputy Director Manager

Doreen Chua BD Senior Manager Member

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Internationalisation


Lim Chin Siang IT&T Director Member

Suryahti Abdul Latiff CIR Senior Manager Member

Lin Yang SPD Manager Strategic Prog Rep

Marcus Moo Hon Choong SPG Senior Manager Strategic Prog Rep

Heng Li Lang CD Acting Director Resource Person

Infrastructure


Seto Lok Yin Assistant Chief Sponsor ExecutiveOfficer (Industry)

Seah Wee Thye BD Deputy Director Manager

Daphne Boey BD Manager Member

Low Chin Chau IDMPO Program Director Member

Tan Sze Siang IT&T Senior Manager Member

Lim Teck Hong SPD Manager Strategic Prog Rep

Financing


Heng Li Lang CD Acting Director Sponsor

Jayce Tham CD Acting Manager Manager

Harry Ong CD Senior Manager Member

Sharon Chia Legal, CS Legal Counsel Member

Tan Shew Heng BD Manager Member

Toh Hun Boon Finance, CS Manager Member

Marcus Moo Hon Choong SPG Senior Manager Resource Person

Capability & Manpower


Heng Li Lang CD Acting Director Sponsor

Teh Leng Leng CD Actiong Head Manager

BrandonOng CIR ManagementExecutive Member

Ho Tan Chee CLS Senior Manager Member

Ngiam Shing Shian IDMPO Manager Member

Sally Chua BD Manager Member

Tan Lay Ping CD Assistant Manager Member

Teo Chor Guan IDMPO Program Director Resource (Game Lab) Person

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www.mda.gov.sg

Singapore Media Fusion Plan

Documents

Transcript of Singapore Media Fusion Plan