Singapore Airlines

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Tuesday, 10 January 12

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Transcript of Singapore Airlines

Page 1: Singapore Airlines

Tuesday, 10 January 12

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Brief

Promote Singapore Airlines’ KrisWorld in-flight entertainment.

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Problem

Going on long-haul flights can be a pain. With only your seat and next door ‘neighbour’, there’s nothingmuch you can do apart from sleep and stare out the window.

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Insight

Singapore Airlines is one of the first airlines to have updated their in-flight entertainment and fitted some of the biggest TV screens - ranging from Economy to Suites/First Class.

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Online

Invite YouTube viewersto enter full-screen toexperience the screen sizethat SIA has got.

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Print

Depending on media and flight class, we target potential customers by showing them literally how big the size of the screen they’ll be gettingwhen flying with SIA.

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PrintAn example for Business Class.

We’d use this print in targeted magazines and papers such as The Economist, The Financial Times and etc.

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In-Store

To further promote the screen, SIAwould collaborate with Starbucks tocreate a whole new experience forcoffee drinkers and flyers.

These screens would be availablefor rent at selected Starbucks outlets.

Customers will be able to utilise a biggerscreen when sipping coffee on a rainy day.

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Frequent Flyer/Buyer

For customers flying with Singapore Airlines, they’llbe able to enjoy their usual drinks from Starbucks onflights and in lounges.

Frequent Flyer Programme KrisFlyer from SIA canbe used for discounts and to purchase drinks in Starbucks.

Customers could also collect points from Starbuckswhich would then accumulate to KrisFlyer points.

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