Sinapsis Adria credentials 2016
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Transcript of Sinapsis Adria credentials 2016
Sinapsis Adria
Tradition. Momentum. Trust.
Member of Szinapszis Group
2016
SINAPSIS ADRIA. NEW MEMBER OF SZINAPSZIS GROUP
www.sinapsisadria.si2
Sinapsis Adria was
established in 2015to provide all the
services of its mother company in
the Adriatic region
the mainactivity of the company
is pharmaceutical
market research and consulting
Sinapsis Adria has the proper local knowledge
including database of
doctors, pharmacists and other HCPs in Slovenia,
Croatia, Serbia
Sinapsis Adriautilises the knowledge,
methodologies, technology and full back office of Szinapszis
with 18 yearsof experience on this field
(VOXCO CATI and CAWI software, Tobii eyetrackers, bulletin board software, HCP database
management)
Sinapsis Adria is introducing
new technologies and high standards
of pharmaceutical market research in the Adriatic region
SINAPSIS ADRIA SERVICES
3 www.sinapsisadria.si
Desk researches Qualitative researches(FGs, IDIs, bulletin boards,
ethnography)
Quantitative researches(CAPI, CATI, CAWI, mobile)
Eye-tracking researches(usability, advertisement, POS tests)
Mystery Shopping Pharmaceuticalconsultation
PHARMA SPECIALIZED SOLUTION
4
► MedRepControl™ - measurement of medicalsales representative effectiveness with validatedmethod interviewing the reported doctors rightafter the visits
► PharmaRepControl™ - measurement ofpharmacy sales reps effectiveness withinterviewing the visited pharmacists and/ormystery shopping of the visited pharmacies
► OTC Reco Rate Measurement™ - mysteryshopping of pharmacies to check productknowledge, preference, recommendation andPOS materials
► Targeting, target validation, segmentation -HCP database related services
► Szinapszis MedNetTrack CEE™ - a tracking studysince 2012 on the digital life and multichannelcommunication of physicians in 10 Europeancountries.
www.sinapsisadria.si
SZINAPSZIS. A EUROPEAN COMPANY
5
Research experience in20 COUNTRIES OF EUROPE
Own field and facilities in4 COUNTRIES
Pharma expert local partners inALL OTHER COUNTRIES
MULTI-COUNTRYproject management
ESOMAR member since 2003EphMRA member since 2014
www.sinapsisadria.si
SZINAPSZIS IN NUMBERS
6 www.sinapsisadria.si
18
7
SZINAPSZIS GROUP CLIENTS
www.sinapsisadria.si
2015. február
Let’s Consult!1000 Ljubljana, SloveniaLitostrojska cesta 40A
Tel.: +386 31 503 676
www.sinapsisadria.si
Sinapsis Adria d.o.o.Market Research & Consulting