SimplyCast Automotive 360 - Automation From Every Angle

Automotive 360°“Automation from every angle”

Present DealershipsBuild Trust

Grow Customer Relationships

Using A Manual Process

Future Proactive DealershipsBuild Trust

Grow Customer Relationships

Using Automated Automotive 360° Process

Automotive 360°Automation from every angle.

Automotive MarketingIndustries with separate content marketing strategies for each channel:

Financial services (75%)

Insurance (50%)

Software (50%)

Automotive (14%)


Why is this Industry So Far Behind?

Automotive 360° Suite How many Automotive Service Advisors and Salespeople contact every

customer? After every visit?

Based on current Customer Service Index (CSI) scores there is opportunity

to increase the productivity of retail automotive individuals, build customer

base, retain current customers and ultimately build additional revenue for

dealerships. Using an inbound sales process, SimplyCast Automotive 360

works by guaranteeing that all prospects and current customers are

contacted using their preferred mode of communication, at an ideal time for

them and based on customer selections. All automated, at every touch

point, for every customer.


Shawn Ryder – Director Automotive VerticalOver 10 years working with Automotive Based Clients

Career of working with Sales, Service Process and Technology.

Maintains relationships with individuals, dealerships and manufacturers.

Built Customer Experience using training, tracking key indicators and

providing ongoing support to clients.

Clients Include:


Automotive Industry Statistics 73% of retailer dealerships are NOT engaging in email based marketing

42% of active companies have acquired at least one customer through

Twitter

15 to 20% of service reservations are “no-shows”

90% of text messages are read and acted upon (great confirmation process)

People in the U.S. talk about their auto purchases on average 30,000 times

per day, 1,250 times per hour and 21 times per minute on social media.


Customer Experience One of the biggest focuses for the automotive industry during these growing sales is on the

entire Customer Experience. This includes every aspect from searching the dealer site for

inventory to setting the appointment to the meet and greet process, walk around, sale and

finance experience. This transitions into the service department and as retailers know this is

where dealers will either build relationships with clients or cause the same clients to look

elsewhere for service and for purchasing their next vehicle.


Automotive Text Messaging Success A major automotive service organization ran a text message marketing

project and the response rates outperformed mailed reminders by 15 percent

and email reminder response rates by 8 percent.

Thirty-five percent of customers who received text message reminders

returned for service within 45 days.

Campaign and the ROI resulted in $344 generated for every $1 spent, with

35% of those who received text message reminders returning for service

within 45 days.


Automotive 360° Suite Sales Floor - Prevent your sales team from standing around: streamline the

sales process by automating follow-up and by contacting clients that provided

information on the website, are in the dealership database or provide information

in person. Messages are customized and targeted to specified people, when and

to who YOU want it sent. Salespeople better be prepared for the contacts they

will receive from 360°! Customers will appreciate the personal communication.

Grow Service Sales – Automatic specials sent via SMS to customers,

confirmation of reservations, email targeted campaigns based on vehicle

ownership and tracking of the results. Pre-book work for the Service Department

and build the Customer Experience.


Automotive 360° Suite The 360° Automation Manager is a comprehensive tool with many

different features and options, yet SimplyCast focuses on making it as

simple as possible for dealers to use. Connect multiple channels of

communication with a simple drag and drop interface.

Connect elements based on decisions made by people, time delays and

other filters (vehicle, model, address, etc). Select the communication

element you wish to use (text, email, voice) and drop it onto the editing

area. Create connections by dragging built-in arrows from one element

to another and then execute the project.


Automotive 360° Suite Benefits Automate the sales process for your team – be proactive with leads, instead

of waiting on individuals to act.

Collect key data from clients and have the ability to send out custom

campaigns based on the information collected.

Send out promotional messages to clients and increase traffic – both online

and in the retail location.

Reduce “No Shows” by confirming and adjusting timing as required.

Survey customers after visits, quickly and effectively. Receive feedback

immediately, watch trends and make adjustments quickly.

Build Social Media Presence with automatic Facebook and Twitter updates.


Automotive 360° Suite of Channels Email Marketing can be used to communicate with customers through

promotions, during the sales or service process with updates and

reminders and after the sales process by providing automated

personalized follow-up messages.

Survey Building create online surveys that will engage and generate

customer responses in no time. Receive feedback on your team

instantly, ask process-focused questions and find out where praise and

opportunities are located with real customer feedback - the

customization options are endless with our product.


Automotive 360° Suite of Channels Text Messaging many customers these days prefer to receive text

updates to their phone rather than having to talk to someone or check

their email. Confirming appointments, providing status updates and

offering special savings has never been easier to set up automatically.

Event Planning New vehicle launch? Customer appreciation day? Use

the Event Planning tool to better plan, organize, and manage these

events. Once it's all put together, easily send your event details to an

email or even SMS list and let the system automatically handle RSVPs!


Automotive 360° Suite of Channels Signup Form allows dealers to quickly and easily create a form for their

clients to fill out online with requested information. The tool will

automatically store the contact data in a list, so that when you're ready

to get in touch with your clients based on any requirements for email,

text messages, vehicle model or any other fields – 360° is ready!

List Management allows retail dealers to quickly and easily create,

manage, sort or clean your contact lists. With little computer knowledge

users are able to build comprehensive contact lists and manage them

with ease. Want to send information about one model and not another?

Sort your list by the client model in seconds for a specific campaign!


Automotive 360° Suite of Channels Voice Mail Send reminder phone calls for service reservations. You can

easily create reminders and have them automatically sent at specified

times (week prior, day before, etc.) using a recorded voice. This can

save immense amounts of man-hours and ensure clients miss fewer

appointments.

Fax Manager Makes it easy to create or upload any information you

may be interested in distributing for business to business promotions

and incentives. Closing a Fleet deal? Want to offer local businesses a

Service Special for the Week? Let others know about updates or

incentives for purchasing via a quick and customizable Fax Message.


Automotive 360° Suite of Channels – Social Media

Facebook to allow you to post special incentives, promotions,

messages, surveys, event notifications, signup forms and more, all to

dealership Facebook page! Many businesses feel they don't have time

for Social Media – our solution aims to change that by simplifying the

process for retailers.

Twitter did you know a large number of businesses are fielding

customer care via Twitter? Also allows customers to send positive

feedback that you can use for promotion. Developing and managing a

Twitter presence is now a required activity for the automotive

community!


More Information:

Shawn Ryder

Director, Business Development

Email: [email protected]

Office Number: 866.323.6572 ext. 1103

Cell Phone: 902.488.4107


SimplyCast Automotive 360 - Automation From Every Angle

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