Simplifying Customer Engagement · 5.02.2010 · A mobile marketing cloud platform that enables...

© 2016 TM Forum | 1

Simplifying Customer EngagementMobile Data Sponsorship as a Catalyst for

Customer Engagement

© 2016 TM Forum | 2

Disrupting the Mobile Data Value Chain

Mobile Data Sponsorship Overview

MOBILE DATA SPONSORSHIP VALUE CHAIN

Low cost access to data services and premium content

New revenue streamsand higher network

utilization

Increased brandvisibility, offer uptake

and profitability

SERVICE PROVIDERSENTERPRISES

CUSTOMERS

Data sponsorshipenables

enterprises togive customersfree access to

specific contenton their devices

© 2016 TM Forum | 3

Business Drivers

Mobile Data Sponsorship

Customers expectubiquitous and real-time engagements

Mobile devices are keyenablers of customerengagement

Mobile data spendinhibits customerengagement strategies

Enterprises flexiblysponsor mobile dataspend to drive customerengagement

© 2016 TM Forum | 4

How Mobile Data Sponsorship Works

CONTENTPROVIDER

COMMERCIALPARTNERSHIPAGREEMENT

MOBOLE CUSTOMERENJOYS FREECONTENT

CONTENTPROVIDER

TARGETCUSTOMER

PERSONALIZEDEXPERIENCE OFFEREDTO MOBILE CUSTOMER

TARGETCUSTOMER

IT

TOLL FREE DATAAUTHORIZED

DATA TAGGED ASSPONSORED

AU

SAGE R

EPOR

TED

B

CH

ARG

ES REVER

SED

C

© 2016 TM Forum | 5

Key Verticals

Video Advertising CustomerEngagement

Freemium/Audience B2B2E IOT/Employee

Principle

Free-streaming video ads toincrease the engagement

rate

Offer free connectivity toMobile App

Differentiation- Loyalty

Globally increasing the usage ofMobile Apps and the number of

freemium users

Differentiation- Loyalty

Offer free connectivity ofbusiness applications for

employees using their owndevice

My employees can manage IOTservices directly with their own

smartphone and send information inreal time in the cloud

KPIs

Engagement rate (Nbrviews, duration)

Incremental nbr of users.Incremental nbr of visits to

the applications

Incremental nbr of usersIncremental nbr of transactions

within Mobile App

Nbr of employees and nbr oftransactions

Number of employees and numberof transactions

PVP

To increase the number ofusers watching the moviestrailers, the video-clips andthen the advertising to the

end

To enrich your relationshipwith your customers

To develop the self carevia your mobile channel

To enrich your relationship withyour customers

Companies could sponsorbusiness usage (business

app, Intranet, Mail …)

Companies developing IOT servicescould propose these new solutions

integrating service & data

CustomerEngagement

BECOMING PARTOF CUSTOMERS’LIFESTYLE

IMPROVING NPSSCORES

ACCELERATINGMOBILECHANNELUSAGE

INCREASINGCOMPETITIVEDIFFERENTIATION

GROWINGCUSTOMERLOYALTY

GROWINGCUSTOMER-BASE

ACCELERATINGAPPLICATIONUSAGE

© 2016 TM Forum | 6

Catalyst Partner

COMPTEL

ONLINE CHARGING

POLICY MANAGEMENT

BALANCE MANAGEMENT

MEDIATION DATAANALYTICS

COMPTEL.COM

COMPTEL

ONLINE CHARGING

POLICY MANAGEMENT

BALANCE MANAGEMENT

MEDIATION DATAANALYTICS

COMPTEL.COM

DATAMI

DATA SPONSORSHIPCAMPAIGNS

SPONSORED DATASESSION MANAGEMENT

INTEGRATION TO MOBILENETWORKS

DATAMI.COM

DATAMI


SPONSORED DATASESSION MANAGEMENT

INTEGRATION TO MOBILENETWORKS

DATAMI.COM

SALESFORCE

CUSTOMERENGAGEMENT

DATA SPONSORSHIPENABLEMENT PLATFORM

INTEGRATION APIS

SALESFORCE.COM

SALESFORCE

CUSTOMERENGAGEMENT

DATA SPONSORSHIPENABLEMENT PLATFORM

INTEGRATION APIS

SALESFORCE.COM

CLOUDSENSE

E-COMMERCE

CPQ

CUSTOMER ORDERMANAGEMENT

CLOUDSENSE.COM

CLOUDSENSE

E-COMMERCE

CPQ

CUSTOMER ORDERMANAGEMENT

CLOUDSENSE.COM

SIGMA SYSTEMS

ENTERPRISE PRODUCTCATALOG

ORDER MANAGEMENT

SIGMA-SYSTEMS.COM

SIGMA SYSTEMS

ENTERPRISE PRODUCTCATALOG

ORDER MANAGEMENT

SIGMA-SYSTEMS.COM

ORANGE

GLOBALCOMMUNICATIONS

SERVICE PROVIDERPROVIDING INNOVATIVE

SOLUTIONS TOCONSUMERS,

ENTERPRISES ANDPARTNERS

ORANGE.COM

ORANGE

GLOBALCOMMUNICATIONS

SERVICE PROVIDERPROVIDING INNOVATIVE

SOLUTIONS TOCONSUMERS,

ENTERPRISES ANDPARTNERS

ORANGE.COM

CATALYST PARNERSMOBILE DATA SPONSORSHIP

© 2016 TM Forum | 7

Orange

Our Group providesservices for residentialcustomers in 28 countriesand for business customersin 220 countries andterritories.

Orange: Over 263 million customers worldwide and 157000 employees

* figures updated 31st December

40,2 Bn €revenues

2,7 Md€net profit

Our strategy: Essential 2020.A digital, efficient and responsible company

© 2016 TM Forum | 8

Salesforce

Salesforce leads the industry in Market Share acrossmany segments, including CRM, Cloud Software,Customer Service Software, and more.

Founded in 1999

HQ in San Francisco

Employees 19.8K

Revenues USD 6.67 B in FY2016

Installs 3.2M+

Partners 3.1k+

#1 WW IN SaaS Cloud Software 1

#1 WW CRM 2 #1 WW in Cloud App Platform 1

#1 WW SFA 2#1 Customer

Service & Support 1PARTNERSPARTNERS

SALESFORCE

SALESFORCE

CUSTOMERSCUSTOMERS

Sources: (1) IDC (2) Gartner

© 2016 TM Forum | 9

Sigma Systems

$150 75 40+Billion

of Products Defined

Communications,Media & High Tech

CustomersCountries

Fastest route to create, sell anddeliver new digital products.

SigmaCatalog Sigma CPQ

Sigma OrderManagement

SigmaProvisioning

© 2016 TM Forum | 10

1 Billion +Subscriber Reach• 10+ Tier1 operators• Active in 6 continents• Expanding partner

network

Mobile Data for Everyone

A mobile marketingcloud platform thatenables mobileoperators to scale itsdigital services withpremium data solutions,and offering brands andadvertisers premiummarketing solutions.

Accelerate and scale updigital services, offering

brands improvedtargeting with new ways

to find consumers

Extreme engagementwith mobile marketingsolutions, to reach new

levels of app downloads,DAU, in-app purchases,

video views +

More data for the mobileconsumer = better

access to apps, stayingconnected to friends and

family, building loyaltyand a big appetite for

data

Mobile Operators

Sponsored Data Data Rewards Mobile Advertisingapps, websites, video +

more. Popular withmCommerce

App providers easilyintegrate data rewards

into their app

Increased network-awaretargeting and ROI

Who

ben

efits

.So

lutio

ns.

What we Offer.

Brands Consumers

DataMi

© 2016 TM Forum | 11

CloudSense

All your customers. One buying journey

eCommerce

Product Catalog

Configure Price QuoteCustomer Order Management

Contract Management Pricing management

© 2016 TM Forum | 1212

…refining 20%of world’s mobile

usage data

…helping ourcustomers to

serve 2 billionend-customers

EVERYDAY…

…perfecting digital moments

…making datacharging &customer

engagementmore agile.

Comptel

© 2016 TM Forum | 13

Solution:Mobile Data Sponsorship

for Customer Engagements

© 2016 TM Forum | 14

Introducing a Disruptive Business Model for Enterprises

ReceivablesFulfillment FinancialsBilling Revenue Assurance Supply ChainBusinessSupport Systems

Platform ofEngagement

ChargingOffers SponsorshipOrdersPersonalization CustomerExperience

InnovationEcosystem

PartnersPartners Self ServiceSelf ServiceConsumersConsumers Field ServiceField Service SocialSocialWebWebMobileMobileCommunitiesCommunitiesRetailRetail Call CenterCall CenterBusinessBusiness

Field Service

Communities

Internal Activities

Customer Support

Other Innovations

EnterpriseEnterprise

ENTERPRISES ENGAGING WITH EMPLOYEES IN A NEW WAY


• Sponsoring employee activities to ensureconsistent and ubiquitous experience

• Increase collaborations E2E and E2C

• Increase productivity

B2E Business Model

© 2016 TM Forum | 15



Copyright © 2016 Salesforce. All rights Reserved.


InnovationEcosystem Mobile Data Sponsorship

PartnersPartnersSelf ServiceSelf ServiceServiceService CommunitiesCommunitiesSalesSales Call CenterCall Center PromotionPromotion NotificationsNotifications ContentContentAppsApps

Enterprise

Sharing Entertainment KnowledgeSocial

OTTSupport Offers Promos

IoTApps Cloud Ads

Introducing a Disruptive Business Model for Enterprises

ENTERPRISES ENGAGING WITH CUSTOMERS IN A NEW WAY• Proactively push relevant offers, campaigns

and promotions to targeted customers

• Remove inhibition from spending mobile data

• Engage with customers on their favoritechannel: the mobile device

• Innovate and personalize engagements

B2CBusiness Model

© 2016 TM Forum | 16





InnovationEcosystem Mobile Data Sponsorship


Operator B

Operator C

Operator A

EnterpriseEnterprise

• End-to-End SponsorshipService Management

• New or exiting entrants• Enabling a new value

chain

Introducing a Disruptive Business ModelsBrokerage Business Model

© 2016 TM Forum | 17

B2C Mobile Data Sponsorship

0% 50% 100% 150% 200%

Conversion

Revenue

Transactions

Engagement

Downloads

% Increase in Mobile Activity withSponsored Data

Commercial Results: Sponsoring App/Web Content

Non-Sponsored Sponsored Non-

Sponsored Sponsored

1.6xIncrease

Click-thru Rate Video CompletionRate

1.5xIncrease

Non-Sponsored Sponsored

2.0xIncrease

Message Opened

Non-Sponsored Sponsored Non-

Sponsored Sponsored

7.5xIncrease

Click-thru Rate Data Consumed

6.0xIncrease

SE Asia

Africa

• Significant increase in customer activities• Regional differences but data trends always increase• Sponsored data user messaging is critical to uptake

Introducing a Disruptive Business ModelsBoosting Customer Activities

© 2016 TM Forum | 18

Multi-side Business Models

Solution Architecture Overview

MOBILE OPERATORS

Enterprises Customers

SPONSORED DATAOFFERS

SPONSORED DATAUSAGE

COMPTEL DATAMI

OFFER

SOFF

ERS

SIGMA

SIGMA

PROVISION PROVISION

SALESFORCECUSTOMER ENAGEMENT PLATFORM

CLOUDSENSEB2B

ORDERCAPTUR

E

B2CORDERCAPTUR

E

WHOLESALE OFFERS RETAIL OFFERSB/OSSB/OSS

Usage FlowSolution Architecture Overview: Sponsored Data Usage

Mobile operators sell wholesale datapackages to enterprise customers

Enterprises use data to sponsorengagements (orders, care, promotions

etc.) with customers

Customers do not pay for data used toengage with the enterprise

Sponsored data sessions tagged,measured and sent to operators

CustomersEnterprises

Usage Aggregation

Usage Aggregation

Operator A

Operator B

Operator C

© 2016 TM Forum | 20

Use Cases

© 2016 TM Forum | 21

Use Case 1: Enterprise-internal Sponsorship

B2E Mobile Data Sponsorship

Marketing

SalesServiceAnalytics

Community

AppsIoT

BusinessConsumers

M2M

Enterprise

Operator A Operator B

Use Case 1:• Business to employee mobile data

sponsorship Data Spend

• Salesforce Clouds Users:

• Enterprise Salesforce users Scenario:

• All mobile interactions withSalesforce Clouds are sponsoredby the Enterprise

• User are do not spend personaldata on Salesforce activities forbusiness using mobile devices

• Activities include: sales, customerservice, case resolutions,engagements (e.g., video chat,screen sharing, co-browsing etc.)

© 2016 TM Forum | 22

Employees

Mobile Data Sponsorship Solution

B2E Process Flow (Using Salesforce)D

evic

es Launch MobileApp

Yes

No

Complete Activity

Send Data UsageRecord to

Customer’s MobileService Provider

ProfileExists

Charge Enterprisefor Data Usage

Event

GenerateSponsorship Event

Record

CustomerResponsible for

Data Usage

CustomerActivity RecordSalesforce 1

RetrieveSponsorship

Campaign Details

Track Data Usage

Initiate Activity

Embedded Function within Mobile AppCustomer Interaction with Mobile App Mobile Service Provider Actions

MarketingServiceSalesAnalyticsCommunity

© 2016 TM Forum | 23

Use Case 2: Sponsoring Special Engagements

B2E + B2C Engagements with Salesforce

Use Case 2:• Enterprise Applications Usage

Applications• Salesforce Clouds

Users:• Customers

Scenario:• All mobile interactions with

Salesforce Clouds by customersare sponsored by the Enterprise

• Customers do not spend personaldata on Salesforce activities usingmobile devices

• Activities include: sales, customerservice, case resolutions,engagements (e.g., video chat,screen sharing, co-browsing etc.)

Operator A Operator B

Operator C

Operator D

Enterprise

Marketing

SalesServiceAnalytics

Community

AppsIoT

Operator C

Operator D

BusinessConsumersM2M

© 2016 TM Forum | 24


B2E + B2C Process Flow (Engagement with Salesforce)

Salesforce 1

EnterpriseMobile App

Dev

ices Launch Mobile

App



Initiate Activity Complete ActivityYes

No



ProfileExists


Event


Record


Data Usage

CustomerActivity Record

RetrieveSponsorship

Campaign Details

Track Data Usage

Customers

Employees

© 2016 TM Forum | 25

Use Case 3: Sponsoring ANY Engagement

Engagements, Promotions & Marketing

Use Case 3:• Engagements, Promotions &

Marketing Applications

• Offers, Content, MMS,Notifications etc.

Users:• Customers

Scenarios:• Promotional video (e.g., movie

preview)• Try-before-you-buy• Content subscription• High-touch sales process support• Gifts• Surveys• NotificationsOperator A Operator B

Operator C

Operator D

Enterprise

Operator C

Operator D


BusinessConsumers

© 2016 TM Forum | 26


B2E + B2C General Process Flow

Salesforce 1


Dev

ices Launch Mobile

App



Initiate Activity Complete ActivityYes

No



ProfileExists


Event


Record


Data Usage


RetrieveSponsorship

Campaign Details

Track Data Usage

Customers

Employees

SupportContentAdsOffersSales

© 2016 TM Forum | 27

Summary


Customers expectubiquitous and real-time engagements

Mobile devices are keyenablers of customerengagement

Mobile data spendinhibits customerengagement strategies

Enterprises flexiblysponsor mobile dataspend to drive customerengagement

© 2016 TM Forum | 28

Process Flows

Appendix

© 2016 TM Forum | 29

SIGMA

COMPTEL

CLOUDSENSE

SALESFORCE

DATAMI

OFFERPRESENTATION

ORDERCAPTURE


SPONSORED DATAUSAGE

OFFERDESIGN

Commercial Offers1. Consumer Data Offers2. Enterprise Data

Sponsorship Offers3. Data Sponsorship Offers

Product Configuration1. Product Catalog Sync2. B2B Product

Configuration3. Eligibility, Compatibility

Tariff Plans1. Usage Rate Plans2. Product Catalog Sync

Sponsorship Campaigns1. Campaign Definition2. Product Catalog Sync

Sales & Marketing1. Campaign Definition

Commercial Offers1. Mobile E-Commerce

(B2C)2. CPQ (B2B)

Commercial Offers1. Salesforce 1 (B2B)2. Mobile Self-care

Order Management1. Mobile E-Commerce

(B2C)2. CPQ (B2B)3. Provisioning

Order Management1. Salesforce 1 (B2B)2. Mobile Self-care

Sales & Marketing1. Campaign Definition

Sales & Marketing1. Product Configuration2. Allocation of data to

various sponsorshipcampaigns

Charging1. Usage Event Collection2. Charging & Adjustments3. Balance Management4. Usage Analytics

Customer Care1. Salesforce 1 (B2B)2. Mobile Self-care

Order Management1. Customer provisioning2. Enterprise provisioning

Order Management1. Customer provisioning2. Enterprise provisioning

Enterprise Campaigns1. Campaign Definition

Usage Event1. Usage Event Generation

Process Flow

MOBILECARRIERS

• Provides businessservices (entertainment,financial services, M2Metc.) to consumers

• Purchases wholesaledata from CSPs tosponsor specificengagements withconsumers

• Subscribes to mobileservices (voice, data, VAS,etc.) from CSPs

• Enjoys services, premiumcontent and engagementswith enterprises withoutusing personalsubscription data

ENTERPRISE CONSUMERS

• Provide mobile services(data, voice, VAS etc.) toenterprise and retailcustomers

• Sells wholesale datapackages to enterprisecustomers for specificcustomer engagements

Actors

Enterprise Apps

CLOUDSENSESIGMA COMPTELSALESFORCE DATAMI

MARKETINGSALES

SERVICECOMMUNITYANALYTICS

CLOUDS

USER/CUSTOMEREXPERIENCE

BUSINESSFUNCTIONS

PLATFROM CLOUDINFRASTRUCTURE

SALESFORCE 1MOBILE APP

AGENT DESKTOP

SERVICECONSOLE

ENTERPRISEPRODUCTCATALOG

COMMERCIALOFFER DESIGN &

PUBLISHING

(Exposed in SFDC)

ECOMMERCECPQ

(Exposed in SFDC)

CHARGINGSETTLEMENTSINTELLIGENT

DATAMEDIATION

ECOMMERCECPQ

ORDERMANAGEMENT

SPONSORSHIPCAMPAIGNSDESIGN AND

MANAGEMENT

CLOUDINFRASTRUCTURE

CLOUDINFRASTRUCTURE

CLOUDINFRASTRUCTURE

CLOUDINFRASTRUCTURE

SPONSOREDDATA EVENTSMANAGEMENTEMBEDED SDK

NOTIFICATIONSANALYTICS

USAGE EVENST

(Exposed in SFDC)

Customer AppsENTERPRISE

SPONSORED DATA OFFERS

Web

SponsorshipCampaignDesign and

Configuration

MOBILE CARRIERS

ENTERPRISECONSUMER

Mobile

eCommerce

Device Purchase

Mobile PlanSubscription

Self-care

Web/Mobile

eCommerce

Mobile PlanSubscription

Self-care

CloudSense CPQMobile App

Mobile

Sponsored Data Events

Enterprise Activities

DataMi App+ SDK

Salesforce 1

DataMi PortalNot In Scope

OffersENTERPRISE

SPONSORED DATA OFFERS

Campaigns

Try Before You Buy

Promotions

Ads

Services

OTT

M2M

Customer Care

Content

VOD

Premium Content

Other

MOBILE CARRIERS

ENTERPRISE OFFERSRETAIL OFFERS

Devices

Make

Model

Color

Storage

Accessories

Data

2/5/10 GB

UnlimitedText

Voice

Unlimited

VAS

Content

OTT

…

• Device Purchase Fee• Subscription Bundles

• Monthly Subscription Fee• Included Data, Voice & Text• Data Overage Charges

• Wholesale Data Subscription Bundles• Included Data• Data Overage Charges

Data

5/10/50 TB

*

* Optional Demo Feature

Consumer Offer Configuration

CLOUDSENSESIGMA

Step

1St

ep 2

Step

3

COMPTEL SALESFORCE

MRCNRC

Quotas

ConsumerOffer

Packages

ProductCatalog

CompatibilityEligibilityBundlingDiscounts

A

B-B

C-B

Enterprise Offer Configuration

CLOUDSENSESIGMA

Step

1St

ep 2

Step

3

COMPTEL SALESFORCE

MRCNRC

Quotas

ConsumerOffer

Packages

ProductCatalog

CompatibilityEligibilityBundlingDiscounts

A

B-B

C-B

Sponsorship Offer Configuration (EPC-Driven)

DataMi

Step

1St

ep 2

Step

3

COMPTEL SALESFORCE

SponsoredData

Offers

SponsoredData

Tariff Plans

ProductCatalog

Manual Coordination ofUsage Rate Plans for the

Purpose of the Demo

Sponsorship Offer Configuration (EPC-Driven)

SIGMADataMi

Step

1St

ep 2

Step

3

COMPTEL SALESFORCE

SponsoredData

Offers

SponsoredData

Tariff Plans

ProductCatalog

SponsoredData

Offers

NOT IN SCOPE FOR PHASE 1

Ordering Process SummaryENTERPRISEMOBILE CARRIERS CONSUMERS

EnterpriseWholesaleData Offers

PurchasedPackages

SponsoredData Usage

SponsoredData Offers

PurchasedBundles

ConsumerRetailOffersSt

ep 1

Step

2St

ep 3

Consumer Ordering Flow

CLOUDSENSE

Step

1St

ep 2

Step

3

SALESFORCE COMPTEL

OrderCapture

OrderManagement

CreateCustomerB

B’

Notification

C

Consumer eCommerceMobile App

A

Enterprise Ordering Flow

CLOUDSENSE

Step

1St

ep 2

Step

3

SALESFORCE COMPTEL

NotificationC

CloudSense Desktop AppAnd/or

App on a TabletOrderCapture

OrderManagement

CreateCustomerB

A

Consumer Usage Activities

SALESFORCEDATAMI

Step

1St

ep 2

Step

3

CUSTOMER COMPTEL

Uses AppContentSupport

Etc.

UsageValidated &Recorded

RetrievesEvents

ChargesSettles

Queries Usage RecordsValidation

FailsNotifies

Customer

EA

B

C

D

Enterprise Usage Activities

SALESFORCEDATAMI

Step

1St

ep 2

Step

3

ENTERPRISE COMPTEL

SponsorshipEvent

Records

Uses AppSalesforce 1

OrDesktop

Queries Usage Records

RetrieveEvent

Records

A

BC

Offers

MOBILE CARRIERS

• Provides businessservices (entertainment,financial services, M2Metc.) to consumers

• Purchases wholesaledata from CSPs tosponsor specificengagements withconsumers

• Subscribes to mobileservices (voice, data, VAS,etc.) from CSPs

• Enjoys services, premiumcontent and engagementswith enterprises withoutusing personalsubscription data

ENTERPRISE CONSUMERS

• Provide mobile services(data, voice, VAS etc.) toenterprise and retailcustomers

• Sells wholesale datapackages to enterprisecustomers for specificcustomer engagements

Actors

Customer Offer

Sponsored Data CatalystEnterprise Data Offers

OFFERS

Brokerage ModelSingle eCommerce / CPQplatform selling packages

for multiple operators

AT&T

• 1 TB/5 TB/10 TB/50TB / 100 TBpackages

• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

AT&T


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

O2


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

O2


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

ORANGE


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

ORANGE


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

DTAG


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

DTAG


• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo

EnterpriseSponsoredData Offers

Mobile Operators SellingWholesale Data Packages

to Enterprises for DataSponsorship

DTAG

Orange

O2 AT&T

Mobile Operators

Options & Accessories

Sponsored Data CatalystConsumer Mobile Communications Offers

OFFERS

Add 0.00 for 16 GB Add50.00 for 32 GB Add

100.00 64/128 GB

Core Services:

Data, Voice & Text

EXTRASEXTRAS

Customers may add onservices, options

accessories and discounts

iPHONE

66S

6S Plus

iPHONE

66S

6S Plus

TABLETS

iPad ProiPad

Galaxy Tab

TABLETS

iPad ProiPad

Galaxy Tab

SAMSUNG

Galaxy S7G S7 Edge

GJ1

SAMSUNG

Galaxy S7G S7 Edge

GJ1

COLORGoldSilverWhileBlack

COLORGoldSilverWhileBlack

COLOR

SilverWhileBlack

COLOR

SilverWhileBlack

COLOR

SilverWhileBlack

COLOR

SilverWhileBlack

STORAGE

32GB64GB

128GB

STORAGE

32GB64GB

128GB

STORAGE

16GB32GB64GB

STORAGE

16GB32GB64GB

STORAGE

16GB32GB64GG

STORAGE

16GB32GB64GG

PRICE

599.-699.-799.-

PRICE

599.-699.-799.-

PRICE

499.-699.-159.-

PRICE

499.-699.-159.-

PRICE

999.-599.-499.-

PRICE

999.-599.-499.-

SERVICESSERVICES

PREPAID BUNDLES

400 Min/4GB50.00

Top-up100 Min / 1GB

15.00

PREPAID BUNDLES

400 Min/4GB50.00

Top-up100 Min / 1GB

15.00

POSTPAID BUNDLES

5GB/Unlimited Voice& Text50.00

Data Overage0.25/MB

POSTPAID BUNDLES

5GB/Unlimited Voice& Text50.00

Data Overage0.25/MB

SHARING

Same as Postpaidbundle

0.00 First Line15.00 2nd Lines

10.00 Additional Lines

SHARING

Same as Postpaidbundle

0.00 First Line15.00 2nd Lines

10.00 Additional Lines

CONTRACT

Term2 years

Device Credit250.00

Early Termination350.00

CONTRACT

Term2 years

Device Credit250.00

Early Termination350.00

ConsumerPrepaidPostpaid

DISCOUNTSDISCOUNTS

• 25%discounton videoservice

• 10%discounton contentservice

• 20%discounton selectextras

• 25%discounton videoservice

• 10%discounton contentservice

• 20%discounton selectextras

SERVICES

SERVICES

• Video(OTT) 25.-/Mo

• Content(Games,Apps,Music,Movies)30.-/Mo

• Video(OTT) 25.-/Mo

• Content(Games,Apps,Music,Movies)30.-/Mo

OPTIONSOPTIONS

• FacebookPackage6.-/Mo

• QoS 10Mbs forVideoService10.-/Mo

• FacebookPackage6.-/Mo

• QoS 10Mbs forVideoService10.-/Mo

• Cases25.-

• SD Card30.-

• Earphone –50.-

• DataDongle60.-

• Cases25.-

• SD Card30.-

• Earphone –50.-

• DataDongle60.-

DEVICES


Mobile Data Sponsorship SolutionA complete plugin into the communications wholesale business architecture

Communications Service Provider

vVoice Data TV Internet Consumer Enterprise Prepaid Postpaid Partners VAS1…VASn

PSTN

Internet

MSC

SGSN GGSN/PDN

MSC3G

MME PGW

LTE

SGW

TV

FIXE

D

INTE

RN

ET

IMS

Business & Operations Support Systems

Policy Mediation

OCS OFCS

Billing Settlement

Order Management

Catalog

Customer Engagement

Enterprise API


Mobile DataSponsorship

Campaign Manager

Data SponsorshipMobile App Plug-in

Mobile DataSponsorship

Application SDK

Mobile DataSponsorship Event

TransactionRecords

EnterpriseCustomers

Mobile DataSponsorshipManagement

One-timeCustomization

Design-timeConfiguration


Dev

ices Launch Mobile

App

Yes

No

Initiate Activity Complete Activity



ProfileExists

Users


Event

Track Data Usage

RetrieveSponsorship

Campaign Details


Record


Data Usage


Mobile Data Sponsorship SolutionSponsored Data Usage Process Flow

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if anyof the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections ofproduct or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developmentsand customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for ourservice, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and anypossible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financialresults of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q forthe most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the InvestorInformation section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may notbe delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currentlyavailable. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Simplifying Customer Engagement · 5.02.2010 · A mobile marketing cloud platform that enables...

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