Simplify Information Access · 2010-01-15 · 1 Simplify Information Access WebSphere - 03 Simplify...

1

Simplify Information Access

WebSphere - 03 Simplify Information Access 2

ODI CEO

On Demand Insurance Business Problems

1. We lose customers because we process new policy applications tooslowly.

2. Our Claims Processing is time consuming and inefficient.3. We need to do a better job of attracting new customers.

2


Service Combining Frameworks

WebSphere Supports Information Integration

Enterprise Service Bus

PeopleIntegration

Process Integration Information Integration

Partner ServicesApplication Services Data Services

WSDL WSDL WSDLWSDL WSDL WSDL

� Single programming view of federated data� Industry specific management of product data

People and applications


CUSTOMERSERVICE MARKETING CUSTOMERS

& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT

Independent Sources and Systems

Enterprise Information is in Isolated Silos

3




Imaging/Document

Mgmt

ReportMgmt

Web Content/Media Asset

Mgmt

Database/CustomSystems

NetworkFile

Systems

Workflow/Business

Process Mgmt

SELF-SERVICE COMPLIANCECALL CENTER CRM / ERP WEBSITES

On Demand Enterprise Initiatives

Each application is programmed for multiple data sources




Imaging/Document

Mgmt

ReportMgmt

Web Content/Media Asset

Mgmt

Database/CustomSystems

NetworkFile

Systems

Workflow/Business

Process Mgmt

SELF-SERVICE COMPLIANCE WEBSITESCALL CENTER CRM / ERP

WebSphere Information Integrator (WII)

WebSphere Makes it Simple, and Better

Each application see’s a single federated view

4

WebSphere - 03 Simplify Information Access 7Data sources

DB2Customer

Data

DB2 Claims

SQL ServerPayment

XMLIncidents

Problem: Information for Claims is Stored in Many Places

Customer and Claims data in DB2

Claim payment data in SQL Server

Submitted claims forms stored in file system in XML format

Query

Query

Query

Query

Multiple queriesMultiple connectionsHarder to program

WebSphere - 03 Simplify Information Access 8Data sources

DB2Customer

Data

DB2 Claims

SQL ServerPayment

XMLIncidents

Query

Integrated Claims Information

WebSphere InformationIntegrator

Single querySingle connectionEasier to program

5


� For the Customer Service Representative - one request to access all information

� For the Developer – a portlet with a single SQL query

� For the Administrator – manage view of servers, wrappers, nicknames

WebSphereInformation Integrator

Claims…

Payments….

Incident files…

SQL SvrDB2 <custssn> xsd:string,<score> xsd:int,….

<custssn> xsd:string,<score> xsd:int,….

ELEMENT incidents (incident)ELEMENT incidentDate(#PCDATA)….

Claims,…Payments,….

Incident files,…

claimid integer

payment decimal

CLAIMS

WebSphere Information Integrator Benefits


DEMO: Integrated Claims Information

Claims Info

XML

DB2

SQLSRV

Customer Service Representative

Get combined claim information –incident forms, claims history, payment info

6


� DB2 UDB � Informix� Oracle� Sybase� Teradata� MS SQL Server� ODBC

� Red Brick Warehouse� Classic Federation (5)

� IMS, VSAM, CA-Datacom, CA-IDMS, Adabas

� Ingres� Lotus Notes� Microsoft Access� Microsoft Excel� MySQL� PostgreSQL� Progress� SAS� Sybase SQL Anywhere� U2 (UniData/UniVerse)� and more…

� Web Services� SAP� PeopleSoft� Siebel� Content Data (4)� Additional Non-

Relational (4)� Life Sciences (6)� Legacy Data Access

via WS II Classic Federation for z/OS (6)

� Build custom wrappers� Java and C++ SDK

Non-relational WrappersODBC SourceRelational Source

Sample WebSphere Information Integrator Federation Data Sources and Wrappers

WIICE Source� FileNet (6)� IBM (6)� Microsoft (2)� …


Advantages of WebSphere Information Integrator over Competition

Source: IBM Software Group Competitive Project Office, 2005

� Widest range of supported information sources� Competition (BEA, Oracle, SAP, Microsoft) rely on third parties or

custom code

� Supports structured and unstructured data� Oracle Gateways does not support unstructured data� BEA Liquid Data does not support unstructured data

� Supports update in addition to query� BEA Liquid Data only supports query

� SAP and TIBCO do not provide this function

7


Product Information Management

IBM

WebSphere also has a solution for managing product information. WebSphere Product Center allows you to assemble an accurate, consistent central repository of product information.


� Multiple back-end sources of product information � Increasing velocity of change to site content compounds information

complexity� Example: 5,000 products, 90 countries, 20 languages,

complex product relationships, unstructured content (images, operation manuals) –challenges in managing processes such as translation.

Problem: Managing Increasing Volumes and Velocity of Product Information to Channels

8


Key Issues in Managing Product Information

High costs and long lead times of creating, maintaining and publishing product information

Richer information needed at the point of purchase to drive higher sales

Global standards driving the need to synchronize product information internally and externally

Increasing number of sales channels & customer touch points with shorter product lifespan


Solution: WebSphere Product Center

Delivers rich product information to Web sites and e-commerce applications, printed documents and marketing collateral, kiosks and mobile devices as well as directly to customers and trading partners through various access points

Synchronizes information internally with existing enterprise systems and externally with business and trading partners

Links product, location, trading partner, organization and terms of trade information, which is typically scattered throughout the enterprise

Executes workflow processes to support the entire lifecycle of a product, including introduction, campaigns, promotions, returns, and end-of-life

9


Product

ItemItem

CategoryCategory

Trading PartnerTrading Partner

Product

ItemItem

CategoryCategoryProduct

OrganizationOrganization


Product

ItemItem

CategoryCategory

LocationLocation



Product

ItemItem

�Core item attributes�Relationship with other items

� Packaging hierarchy (each, pack, case, pallet, etc.)

� Substitution� Cross-sell / Up-sell� Bundles / Prepacks

�Category specific attributes� Assign attributes to categories� Item map to internal and

external category schemaCategoryCategory• Organizations

� Business unit or brand family the items belongs to

� Brand or category manager responsible for the item

� Manufacturer / distributor warehouses that stock and ship the item

Rich Data Model for Product Information�Location specific attributes

� Localized (French, German, Spanish…) description of the item

� Unit of measure, net content, net weight� Currency� Local government compliance (gluten

claim, nut/seed content claim, etc.)

• Trading partners� Retailer and target market specific

trade conditions (pricing, promotion...)

� Retailer specific attributes (e.g. MOPS or commodity code)

� Retailer warehouses that are authorized to receive and stock the item

� Retailer stores that the item is sold through

Each item can be linked with other items, categories, trading partners, organizations, and locations


Workflow Support for Product Lifecycle

� Highly configurable and flexible workflow that fits your data model and business processes� Setup via intuitive GUI� Standard task list & status console with actionable information for each user� Specify role or user for each step� Routing based on business rule within steps� Steps can be automated or manual with validation rules as per business needs� Ability to message external systems from any workflow step

CPFRReturns

End ofLife

NewProduct

Intro

PricingOptimization

PromotionsMgmt

10


Delivers Rich Product Information to These Touch Points

Website &eCommerce

SalesBrochures

ProductSpecs

Shelf Tags &Signage

Kiosks &Info-Stations

RFID

ContentLeverage

Product

ItemItem

CategoryCategory


Product

ItemItem




Product

ItemItem

CategoryCategory

LocationLocation



Product

ItemItem

CategoryCategoryPublish

Product information is always synchronized and up-to-date at all touch points


Synchronizes Product Information Both Internally and Externally

Product

ItemItem

CategoryCategory


Product

ItemItem




Product

ItemItem

CategoryCategory

LocationLocation



Product

ItemItem

CategoryCategory

Images,DocsExcel

LegacySystems

ERP & CRMSystems

DocumentManagement

Systems

UCCnet

TRANSORA

WWRE

OtherData Pools

Portal

EDI

Broker & RetailDirect

Global DataSynchronization

Business and trading partners

Synchronize

ProductInformation

� Integrates with the Enterprise Service Bus� IBM WebSphere MQ� Java Messaging Service

(JMS)� Fetching/posting via File

Transfer Protocol (FTP)� Sending messages via

Simple Message Transfer Protocol (SMTP)

� Posting and receiving via HTTP

� Web services

� Data mapping console� Create import and export

feeds easily� Custom business rules

Support for SOA:Product information in WebSphere Product Center is available as web services

11


Images,DocsExcel

LegacySystems

ERP & CRMSystems

DocumentManagement

Systems

CPFRReturns

End ofLife

Website &eCommerce

SalesBrochures

ProductSpecs

Shelf Tags &Signage

Kiosks &Info-Stations

RFID

ContentLeverage

Browser-based

UnlimitedAttributes

MultipleCategorizations

Multi-enterprise

Standards-based

Security andAudit

NewProduct

Intro

PricingOptimization

PromotionsMgmt

4) Workflow and solutions for supporting multi-department and multi-enterprise business processes

2) Tools for modeling, managing, capturing

and creating this information with high user productivity and

high information quality

1) A flexible, scalable repository managing and linking product,

location, trading partner, organization,

and terms of trade information

6) Leveraging this information via

many internal and external electronic and human touch

points

5) Exchanging and synchronizing this

information externally with

business partners

Product

Product

3) Integrating and synchronizing this information internally with legacy systems, enterprise applications, repositories and masters

I n t e g r a t e – T r a n s f o r m – H a r m o n i z e

UCCnet

TRANSORA

WWRE

OtherData Pools

Portal

EDI

Broker & RetailDirect

Global DataSynchronization

Summary of WebSphere Product Center Capabilities


WebSphere Product Center is a standard J2EE application ...

Client using Web Browser



RDBMS Engine

Disks

Scheduler

Workflow Manager

Admin Event Processor

Queue Manager

... with some additional services

Admin service: Used to start/stop other services, as well as maintain a heartbeat function with other services. Required on all machines where one or more services are to be run.Workflow manager service:Responsible for moving entries in collaboration steps and monitoring for alerts/escalations in workflowScheduler service: Runs scheduled jobs such as imports, exports and reportsEvent processor service: Monitors events and takes action. Lean service with minimal system requirements.Queue manager service:Responsible for the inflow/outflow of messages and files.

…And WebSphere Product Center is Based on WebSphere Application Server

Application Server

12


Source: IBM Software Group Competitive Project Office, 2005

Product Information Management Comparison

� SAP NetWeaver – Master Data Management Enhanced� Based on NetWeaver Exchange Infrastructure

− Only integrates well with SAP− Does not include an Enterprise Service Bus

� Does not feed multiple touch points− Web sites, kiosks, product brochures, etc

� Does not support product lifecycle business processes− Pricing optimization, promotions, returns, etc.− No built-in workflow support

� Microsoft, BEA, and TIBCO do not provide this function


gallery.mpg

Make It Work Together

Simplify Information Access · 2010-01-15 · 1 Simplify Information Access WebSphere - 03 Simplify...

Documents

Transcript of Simplify Information Access · 2010-01-15 · 1 Simplify Information Access WebSphere - 03 Simplify...