Simplify» Creative strategies for newspaper designers
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Transcript of Simplify» Creative strategies for newspaper designers
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SIMPLIFYSIMPLIFY
S I M P L I F YIt’s the least you can do.
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bare essence Decide what is absolutely necessary to tell a story. Anything beyond that could dilute the message.
S I M P L I F Y
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Paul Wallen
ruthless editing This page about the big east coast blackout uses some extreme editing to create drama.
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S I M P L I F Y
Tiny scale and generous white space illustrate the flea market idea.
San Jose Mercury News
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S I M P L I F Y
This example also plays with that sense of scale on a most minimal page, with not even a headline.
martin gee
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A simple pattern of black lines create a cross.
Tomasz Bochenki
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A minimal color scheme and just part of a yin-yang symbol also give this profile of golfer Y.E. Yang a nice play of positive and negative space.
Christian Font
S I M P L I F Y
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cropping
By showing only a minimum of each character, the images become less literal and more powerful.
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S I M P L I F Y
Tight shots, cropped or not, can get to just the essence of the character.
Margit Toovere
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metaphorThe glowing clock radio expresses the idea of insomnia in a less literal, more emotional way.
Gustavo Lo Valvo
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understatementDownplayed branding.Tiny headline.Wide crop.Hidden face.Memorable page.
Trent Koland
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