Simplify and Accelerate App Development with Adobe AEM Mobile
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Transcript of Simplify and Accelerate App Development with Adobe AEM Mobile
OCTOBER 25, 2016
SIMPLIFY AND ACCELERATE MOBILE APP DEVELOPMENT WITH ADOBE
With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions.Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto.
With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.
ABOUT PERFICIENT
LEADING DIGITAL TRANSFORMATION
$500+Million in revenue*
1997Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees2800+
N. America locations23
Global US, EU, China + India
*2016 year projection
PERFICIENT SOLUTIONS
INDUSTRY SOLUTIONSGrow market share, ensure regulatory compliance, and stand out as an innovator.
DIGITAL EXPERIENCECultivate and captivate your customers.
BUSINESS OPTIMIZATIONReduce costs, drive efficiency and productivity, and grow revenue.
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FEATURED SPEAKERS
MIKE ZAHORIKSenior Manager of
Partner Strategy and Programs, Adobe
Experience Manager Mobile
IVAN MIRONCHUKSenior Technical
Marketing Manager, Adobe Experience Manager Mobile
AVANISH GANDHIAEM Mobile
Solution Lead, Perficient Digital
TYLER DARBYSenior Technical
Consultant, Perficient
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager MobileMike Zahorik | Business Development
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SocialAudience Scale
Mobile WebAudience Referrals
AppsDeep Engagement & Experience
The Mobile Landscape
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“Why not just responsive web?” – Part 1
Offline & Experience
Device “Real Estate”
Device Storage
Notifications
Deep links
iBeacons
Sensors Camera Geolocation Touch ID Gyro Compass
All other APIs and Sensors that Apple, Google & Microsoft are building into their devices and OSs
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“Why not just responsive web?” – Part 2
If there is a reason for an audience to do this, you have unprecedented access to that audience.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Apps Continue to Grow
Around 95bn apps were downloaded across iOS and Google Play in the last 12 months, according to Google and Apple. Roughly 35 per device.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Challenge of Mobile Apps
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
It’s fragmented and complicated
App Prototyping for UX Design
UX/UI Designer
(MADPs)Mobile App Development Platforms
Developers
IT Department
Point App Services
Contractors/Consultants
System Integrators
Niche Companies
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
And it’s expensive, especially compared to the web
$13.5B
10% 9%Building & Maintaining Websites
8%
2xIT spends more than of its tech budget on apps than websites
VS.
And spends more than annually on contractors to keep up with building and maintaining apps.
Source: The Global Tech Market Outlook For 2015 To 2016”, Forrester, January 2015
Building Apps
Maintaining Apps
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Mobile
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Mobile
A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility and integrates with Adobe Marketing Cloud for app measurement and optimization.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Multi-Channel Web, App, Enterprise Content/DataIncorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel
Time to Market w/ Design ToolingShorten time to market via powerful app design tooling. Extend the functionality of your apps using Cordova device APIs and custom plug-ins
Manage Content/Data in Apps Post-BuildManage apps across the enterprise using a centralized dashboard
Marketing Services IntegratedHarness the full-featured set of Adobe Marketing Cloud solutions to drive engagement with personalized content and targeted messaging, tracking user activity and effectiveness of app marketing campaigns
Experience Manager Mobile – Why Adobe?
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Some of Our Customers
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PNC
The AppsWealth management for education of new customers
In-branch teller training on new account generation
ROIIncreased time to market, delivered in 2 months compared to 9+ months from previous solution
25% of previous custom development costs
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Stryker Orthopedics
The AppHelps on-the-go biomedical sales teams communicate with sophisticated surgeons
ROISaved $3.9 million on printing, storage and distribution costs
78% usage rate among sales reps, 62% return each day
Same-day content updates enable responsiveness to immediate business needs
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Medtronic
The AppLeverages Experience Manager Sites and Assets to deliver all content into a single app for global sales force
ROICompleted in 5 months vs 12-18 months for native development
Delivers 1000s of assets to 1000s of employees
Use marketers and designers to rapidly update content and be responsive to urgent business needs
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Under Armour
The AppRobust B2B product catalog used extensively by the sales force
ROIAchieves $4M/year in avoided missed orders
Saves $1.1M/year in operating expenses and print and design costs
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Introduction to AEM MobileIvan Mironchuk | Sr. Technical Marketing Manager, AEM Mobile@ivanmironchuk
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe InDesignAdobe Document Cloud
Inventory andProduct Systems
CRM/ERP Systems
Custom Workflows
Mobile Apps
Adobe Marketing Cloud
Assets and Content Management
App Preview
App Prototype and Design Extensibility
Adobe Experience Manager Mobile
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Deployment architecture (AEM Powered)
On-Premises
• Asset Management • Workflows• Template-based Authoring• App Management
AEM
Managed Services
AEM
AEM MobileOn-Demand Services
Cloud HostedMulti-tenant
• App Building / Prototyping• Navigation screen design• Content Distribution• Push Notifications
On-Device
DeployedApp
• Native app• Cordova framework• Services integration
Marketing Cloud
or
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
Adobe Analytics
OVERVIEW
THE ADOBE PRACTICE
MARKET EXPERTISE 75+DEPLOYMENTS
SOLUTION EXPERTISEGLOBAL DELIVERYADOBE EXPERIENCE MANAGER
SPECIALIZED AEM • AEM Mobile • Analytics • TargetAudience Manager • Campaign
1 OF 3 AEM MOBILE PARTNERS
USA ChinaIndia
RetailHealthcare Manufacturing
••
••
AEM Mobile
AEM MOBILE - APPROACH
CRAWL: BUILD FOUNDATION WALK: DELIVER CRITICAL INSIGHTS RUN: PERSONALIZE EXPERIENCE
• Build and extend Apps
• Leverage content from Adobe Experience Manager or other content management systems
• Set up analytics essentials
• Deliver personalized content
• Improve customer engagement
• Enhance functionality with custom Cordova plugins
• Implement mobile app analytics
• Rapid content creation and deployment
• Experience optimization
• Centrally manage apps
• Implement advanced workflows
1 2 3
AEM MOBILE DEMO
PATIENT ENGAGEMENT APP• Daily Dose app – Healthcare
providers are looking for ways to better connect with their customers. Better customer engagement often leads to better health.
• Proof of Concept App built in partnership with Adobe AEM Mobile team.
• Content created and managed in Adobe Experience Manager.
• Custom Messaging application (angular.js app) built in AEM Mobile to showcase capabilities around building rich applications on the platform.
OVERVIEW
DAILY DOSE APP - HIGHLIGHTS
CROSS-PLATFORM 40% FASTERDEVELOPMENT + DEPLOYMENT TIME
SECURE COMMUNICATIONPATIENT ENGAGEMENTMessaging • Prescriptions
5 WEEKSEND-TO-END
Notifications • Appointments
iOS • Android
RAPID DEPLOYMENT
AEM Templates • AEM Assets
Q+A
SOCIAL MEDIA
FOLLOW US ONLINE• Perficient.com/insights/blogs
• Facebook.com/Perficient
• Twitter.com/PRFTDigEx
• Blogs.perficient.com/Adobe
IMAGE
THANK YOU!