2013

in review@simplicityscout

2013 in review @simplicityscout

Simplicity icons take top spots in global brand

ranking – first brands to unseat “Coca Cola“

2013 in review @simplicityscout

Research on >7,500 publicly traded companies:

Unique and complex strategies have high costs

2013 in review @simplicityscout

Communication keeps skyrocketing with tools

keep getting simpler, …

Beats twitter on mobile in active users, since Sep

Significantly bigger than U.S. – past 400

Million active users, since Dec

Fastest growing social platform – approx. +100%

p.a. in active users (vs. Twitter approx. +40%)

2013 in review @simplicityscout

…fueled by simple ways of capturing moments

2013 in review @simplicityscout

Digital money becoming legitimate and valued

global currency

Price of one bitcoin surged approx. 80-fold within one year –

breaking $1,000 threshold and exceeding price of gold

2013 in review @simplicityscout

Simple and personalized smart buy service

concepts rising

Netherlands-based hotel label

breaks America – building first

property outside Europe in

New York City

2013 in review @simplicityscout

Another milestone in simplifying non-fictional

narratives published

How adversity can be an advantage –

examined and destilled into easily

digestible claims

2013 in review @simplicityscout

Simplicity credited as key driver for Nobel prize

in chemistry…

Arieh Warshel – awarded for modeling

complex checmical systems – explained that

lack of computers in the 1970s had forced

the team to strive for the simplest model

2013 in review @simplicityscout

…and simplification in physics potentially marks

next milestone towards unifying formula

Simplified mathematical description of

particle interaction discovered – enabling

calculation of complex interactions (“Feynman

diagrams“) and potentially allowing unifaction

of quantum mechanics and gravity

2013 in review @simplicityscout

The next engineering challenge to simplify

transportation – from electric cars to airliners

EADS unveiled its electric

airliner “E-Thrust“,

expected to radically

transform commercial

aviation by 2050

2013 in review @simplicityscout

Premiering in Dec on Upwave,

upon bestselling “4 hour“ books –

by Tim Ferriss (“Life Hacker“)

Premier on decoding tough-to-master tasks into

simple recipes – Tim Ferriss eXperiment (TFX)

2013 in review @simplicityscout

Everyday life eased by new technology…

“What‘s your size?“ –

Bloomingdales installs “me-ality“

in April, allowing to accurately

measure body size based on radio

wave scanning and filter matching

clothing inventory

2013 in review @simplicityscout

…and award winning simplistic design

“Tiffany’s strength is its absolute

simplicity of line, its negation of

the superfluous, essentiality as its

guiding inspiration, subtraction

as its key characteristic.”

2013 in review @simplicityscout

Increasing interest in simple, healthy nutrition

– “Superfood“ picking up

Search volume over time

2013 in review @simplicityscout

Still a long way to go for politics and legislation

– remaining tough battle ground for simplicity

#214words campaign launched by the White

House to explain “Obamacare“ (>2,400 pages

of legal text)

US Supreme Court ruling on same sex marriage

becoming benchmark for potential complexity

in answering simple “Yes/No“ questions

2013 in review @simplicityscout

New York Times draws simplicity punchline

from Thanksgiving dining advice ;)

“For all the attention we lavish on Thanksgiving turkeys, the truth

is more work does not necessarily yield a better bird.“

“Everything should be made as

simple as possible, but not simpler.“

@simplicityscout

There yet?

Wishing a simplified 2014!