Simple HomeJake Stants, Scot Freysinger, and Michael Tenniswood

Simple Home● Difficult for third parties to make smart objects● Consumers have too many smart object

interfaces● Internet of thing feels disjointed and incomplete

Details Goals● Medium sized company ● From Seattle● Competes with Keurig,

Cuisinart, Hamilton● Losing business to

larger companies

● Reinvent image● Gain competitive

advantage● Inexpensive integration

of products with IoT

Akshat Sanghavi Details Goals● College Student● Tech-lover● Strict budget● Early adopter of new

technological devices

● Desire to have an IoT connected home

● Doesn’t want to spend entire budget on smart items

● Wants one UI for all devices

MVP - Use Case

Simple Home is SimpleHypothesis - Producers will adoptLearning - Opinion of IoTWhy Adopt - Simple, Stylish, Consistent

Questions?Michael Tenniswood (mtwood@umich.edu)Jake Stants (jmstants@umich.edu)Scot Freysinger (scotfrey@umich.edu)