Increase Web Site Traffic - Learn How To Increase Free Web Site Traffic MarketingJuice.net
Simple Tips to Increase Patient Traffic to Your Clinic
-
Upload
innocare-ltd -
Category
Marketing
-
view
256 -
download
0
Transcript of Simple Tips to Increase Patient Traffic to Your Clinic
![Page 1: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/1.jpg)
Simple tips to boost your clinic’s caseload
![Page 2: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/2.jpg)
Agenda
I Word of mouth & customer
servce
II Online presence
III Networking
IV Reach out to past customers
V Summary
![Page 3: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/3.jpg)
Word of MouthPatients referred by word of mouth have a 37% higher retention rate than
those who come by other means.
![Page 4: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/4.jpg)
McKinsey & Company Study
Word of Mouth has the greatest impact when:1. Consumers are buying a product for the first time
2. When products are relatively expensive
3. When research is needed
Experiential Word of MouthThe most common and powerful form of word of mouth is experiential. It
comes from a customer’s direct experience with a product or service, and
happens when an experience deviates from what’s expected.
![Page 5: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/5.jpg)
McKinsey & Company Study
How to implement this knowledge:• Think about what your target customer actually wants
• Give amazing care
• Go above and beyond with customer service:
• Try to accommodate same day appointments
• Keep a clean and organized clinic
• Offer magazine in the waiting room
• Always answer your phone
![Page 6: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/6.jpg)
Customer service
Majority of patients book on the phone• Based on our call centre data, ¼ of all calls to your clinic are new patients
• When you don’t pick up the phone you’re losing out on potential patients
you’ve gathered with your incredible word of mouth marketing efforts
![Page 7: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/7.jpg)
Online Presence81% of consumers are influenced by friends or family through social media posts
and 89% of consumers felt that existing testimonials are the most effective content.
![Page 8: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/8.jpg)
Social Media
How to get started:1. Claim or make Google+, Yelp, Facebook pages for your clinic
2. Fully complete your social network profiles, include all information they
ask for
3. Be sure to update your pages regularly with accurate information
4. Engage with your patients! Reply to their questions, reviews, and direct
messages
![Page 9: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/9.jpg)
Social Media
Remember to include:• Full address
• Parking options
• Phone number
• Hours of operation
• Clinician and services offered
• Any other information the website asks for
![Page 10: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/10.jpg)
Engage with your patients!
Reviews• Positive reviews deserve acknowledgement. Respond to each one with a
sincere note of thanks
• If you get a negative review, don’t be reactionary, be open, honest and
conciliatory. Be humble and offer to do whatever you can to solve the
problem
![Page 11: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/11.jpg)
Networking85% say they build stronger, more meaningful business relationships during in-
person business meetings and conferences.
![Page 12: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/12.jpg)
Talk to relevant people
Who to connect with:• Try connecting with a local business and work on a mutually beneficial
promotion together. Yoga studios, gyms, even hair salons are all great
places to start
Trading services can lead to referrals:• Trade a hair cut for an adjustment
• Ensure they have a positive experience at your clinic
• Their positive experience can turn into a referral and a constant source of
new patients
![Page 13: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/13.jpg)
Join professional organizations
Organizations to join:
• Consider joining a local business or professional organization like your
chamber of commerce
• Attend networking events and be sure to swap information with
complementary business owners
![Page 14: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/14.jpg)
Reach out to past patients35% admitted they would be more likely to follow directions if they received
reminders via email.
![Page 15: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/15.jpg)
Reaching out
Methods:• Follow up with calls, emails, or texts
• Monthly newsletters
• Send holiday cards or birthday cards
• Most of all don't let patients fall off
![Page 16: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/16.jpg)
Why reaching out matters
Stats:85% of patients say they want more communication from their providers
51% of patients say that between-visit communication makes them feel more
valued
![Page 17: Simple Tips to Increase Patient Traffic to Your Clinic](https://reader031.fdocuments.in/reader031/viewer/2022030401/58d15df31a28aba3468b4b73/html5/thumbnails/17.jpg)
Thank you!
Follow our blog and Social Media for more helpful tips:
Blog: https://innocare.ca/news
LinkedIn: InnoCare Ltd
Facebook: @InnoCareLtd
Twitter: @InnoCareLtd