Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential...
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Transcript of Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential...
![Page 1: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/1.jpg)
Simple Steps – 2015 expanded programBPA Brown Bag presentation
Sarah F. Moore – BPA Residential Lead
David Murphy – BPA Appliance & Lighting Program Manager
Ryan Crews – CLEAResult Associate Manager
December 3, 2014
December 11, 2014
![Page 2: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/2.jpg)
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Program Overview
• 2015 Program Timing• Program Development Jan – Mar 2015
• Program Launch – April 1, 2015
• What's the same• CFLs, LEDs, showerheads (no interruption)
• Special Promotions
• What's new• Appliances (washers, refrigerators, freezers)
• Additional Measure Options – (APS, HPWHs, DHPs)
• To be coordinated with NEEA at a later date
• On-Line promotions and purchasing options
• Utility-Branded POP
• Savings based pricing
• Customizable measure portfolios and support services
![Page 3: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/3.jpg)
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Program Offer Summary
STANDARD SERVICES
• Field services and reporting• Basic marketing• Monthly activity reports• Retail promotional events• Manufacturer/retailer management• Rebate processing• Allocation implementation• Collaboration with regional programs
OPTIONAL SERVICES
• Tailored marketing• Additional measure options• Customized reporting dashboards• Call center services
![Page 4: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/4.jpg)
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Appliances Overview
• Utility requests for midstream appliance promotions
• Clothes washers, refrigerators and freezers
• Beginning in June of 2015
• Will be offered as a midstream retail model
• Will operate in a similar manner to lighting & showerhead promotions – no rebate forms, utilize RSAT for allocations
• Delivery will be priced separately from lighting and showerheads
• Appliance program focused webinar to be held in January
![Page 5: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/5.jpg)
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Pricing
Cost per claimable kWh, not per sales unit:
• Approx. $0.0981 per kWh for lighting and showerheads
• Approx. $0.3106 per kWh for appliances
Units sold will continue to be reported by product type, as they are now.
Why has the cost increased?
• Increased special promotions budget
• Growing LED market share
• Covers the cost of non-participating utility sales
Average Cost Per Lighting/Showerhead Item Sold
Current New Difference
$1.67 $1.84 $0.17
Average Delivery Cost Per Lighting/Showerhead Item Sold
Current New Difference
$0.25 $0.238 -$0.012
![Page 6: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/6.jpg)
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Budgeting
Utilities can still limit budget amounts
• Separate budgets for lighting/showerheads and/or appliances
Progress towards budget or other goals will be tracked on monthly invoices
• Additional reporting metrics are available
0%
10%
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30%
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Progress Towards
Goal
![Page 7: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/7.jpg)
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RSAT Allocations
Different allocations for lighting/showerheads and appliances
Methodology Considerations:
• Type of product
• Retailer environment
• Drive time
• Urban density near store
• Road networks
• Proximity of other retail locations
• Demographics of households
![Page 8: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/8.jpg)
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The Benefits of Participating
• Inexpensive savings
• < $0.10/kWh for lighting/showerheads
• $0.30/kWh for appliances
• Potential for large savings volume
• 35+ utilities with over 500,000 kWh so far this year
• 20+ utilities over 1 million kWh
• Customer visibility
• Currently operate in 1,050 stores regionally
• Partnership opportunity with local retailers
• Flexible turnkey program
![Page 9: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/9.jpg)
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Participation Examples
UTILITY #1
Characteristics• Large savings goals• Urban center w/many big
box stores• Some rural customers• Staff hasn’t had a lunch
break for weeks
Participation• Opt-in to lighting/SH and
appliance promo• Online offers• Extra focus on in-store
promotions• Pop-up retail events
UTILITY #2
Characteristics• Medium savings goals• One large town, rest are small
towns; some big box stores• Many rural customers• Staff likes to process
appliance rebates
Participation• Opt-in to lighting/SH; keep
appliance promo in-house• Online offers• Extra focus on small retailer
recruitment
UTILITY #3
Characteristics• Small savings goals;
customer touch is focus • All small towns; few
retailers• Rural customers
Participation Level• Opt-in to lighting/SH and
appliance promo• Extra focus on small
retailer recruitment• EE kit giveaways at local
events
![Page 10: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/10.jpg)
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Opt-In Overview
• Opt-in Period
• Dec 3, 2014 through Jan 9, 2015
• Opt-in Process
• Contact Ryan Crews (email or phone)
• Determine goals and budgets
• Forecast and program agreements
• Advantage of joining during opt-in period
• Allows for best possible price based on volume
• Utilities will continue to have the option to join later
• Price will remain same as during opt-in period
![Page 11: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/11.jpg)
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Unassigned Account
If desired, utilities can consider applying to the Unassigned Account for additional EEI funds, whether for Simple Steps or another program.
![Page 12: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/12.jpg)
Contacts
Aimée Brown
Senior Manager
503.467.2101
Ryan Crews
Associate Manager
503.688.1569
![Page 13: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/13.jpg)
Additional Support Slides(as needed)
![Page 14: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/14.jpg)
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Product Type DescriptionSavings (kwh/yr)
Payment ($/unit)
S4 2015 Unit Cost
S4 2014 Unit Cost
Price Difference
Payment Difference
CFL General Purpose and Dimmable 1440- 2600 lumens 15 $1.00 $1.47 $0.75 $0.72 -$0.47CFL General Purpose and Dimmable 250- 664 lumens 8 $1.00 $0.78 $0.75 $0.03 $0.22CFL General Purpose and Dimmable 665- 1439 lumens 8 $1.00 $0.78 $0.75 $0.03 $0.22CFL Decorative and Mini-Base 1440- 2600 lumens 22 $2.25 $2.16 $2.25 -$0.09 $0.09CFL Decorative and Mini-Base 250- 664 lumens 10 $2.25 $0.98 $2.25 -$1.27 $1.27CFL Decorative and Mini-Base 665- 1439 lumens 17 $2.25 $1.67 $2.25 -$0.58 $0.58CFL Globe 1440- 2600 lumens 16 $2.25 $1.57 $2.25 -$0.68 $0.68CFL Globe 250- 664 lumens 6 $2.25 $0.59 $2.25 -$1.66 $1.66CFL Globe 665- 1439 lumens 8 $2.25 $0.78 $2.25 -$1.47 $1.47CFL Reflectors and Outdoor 1440- 2600 lumens 50 $2.25 $4.91 $2.25 $2.66 -$2.66CFL Reflectors and Outdoor 250- 664 lumens 12 $2.25 $1.18 $2.25 -$1.07 $1.07CFL Reflectors and Outdoor 665- 1439 lumens 20 $2.25 $1.96 $2.25 -$0.29 $0.29CFL Three-Way 1440- 2600 lumens 36 $2.25 $3.53 $2.25 $1.28 -$1.28CFL Three-Way 250- 664 lumens 6 $2.25 $0.59 $2.25 -$1.66 $1.66CFL Three-Way 665- 1439 lumens 14 $2.25 $1.37 $2.25 -$0.88 $0.88LED Decorative and Mini-Base 1440- 2600 lumens 31 $4.00 $3.04 $3.00 $0.04 $0.96LED Decorative and Mini-Base 250- 664 lumens 14 $4.00 $1.37 $3.00 -$1.63 $2.63LED Decorative and Mini-Base 665- 1439 lumens 10 $4.00 $0.98 $3.00 -$2.02 $3.02LED General Purpose and Dimmable 1440- 2600 lumens 24 $4.00 $2.35 $3.00 -$0.65 $1.65LED General Purpose and Dimmable 250- 664 lumens 11 $4.00 $1.08 $3.00 -$1.92 $2.92LED General Purpose and Dimmable 665- 1439 lumens 12 $4.00 $1.18 $3.00 -$1.82 $2.82LED Globe 1440- 2600 lumens 23 $4.00 $2.26 $3.00 -$0.74 $1.74LED Globe 250- 664 lumens 9 $4.00 $0.88 $3.00 -$2.12 $3.12LED Globe 665- 1439 lumens 13 $4.00 $1.28 $3.00 -$1.72 $2.72LED Reflectors and Outdoor 1440- 2600 lumens 66 $4.00 $6.47 $3.00 $3.47 -$2.47LED Reflectors and Outdoor 250- 664 lumens 17 $4.00 $1.67 $3.00 -$1.33 $2.33LED Reflectors and Outdoor 665- 1439 lumens 30 $4.00 $2.94 $3.00 -$0.06 $1.06LED Three-Way 1440- 2600 lumens 66 $4.00 $6.47 $3.00 $3.47 -$2.47LED Three-Way 250- 664 lumens 17 $4.00 $1.67 $3.00 -$1.33 $2.33LED Three-Way 665- 1439 lumens 30 $4.00 $2.94 $3.00 -$0.06 $1.06LED Fixture Downlight Retrofit Kit 24 $10.00 $2.35 $8.25 -$5.90 $7.65Showerhead 1.5 or less Gallons Per Minute (GPM) 171 $12.00 $16.78 $7.25 $9.53 -$4.78Showerhead 1.75 or less Gallons Per Minute (GPM) 132 $12.00 $12.95 $7.25 $5.70 -$0.95Showerhead 2 or less Gallons Per Minute (GPM) 88 $12.00 $8.63 $7.25 $1.38 $3.37
![Page 15: Simple Steps – 2015 expanded program BPA Brown Bag presentation Sarah F. Moore – BPA Residential Lead David Murphy – BPA Appliance & Lighting Program Manager.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c755503460f949293c1/html5/thumbnails/15.jpg)
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RSAT Allocations
Retailer Class
Product Type
Urban Density DRIVE TIME
Drive Time GIS TRADE
AREA
Trade Area
Customer Segment
House Counts
Utility Territory
RETAIL SALES ALLOCATION