Simple PR by dee
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PR Defined The profession/practice of maintaining goodwill of any organisation's various publics, through publicity and other non-paid methods and channels. Social Media rules PR landscape in 2015. Good PR is honest, simple, engaging and accurate.
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Transcript of Simple PR by dee
PR DefinedThe profession/practice of maintaining goodwill of any organisation's various publics, through publicity and other non-paid methods and channels. Social Media rules PR landscape in 2015.Good PR is honest, simple, engaging and accurate.
Advertising SellsPR Tells
Good Bad • Simple• Clear• True (well
researched)• Engaging• Measurable• Sustainable
• Complicated• Confusing• Sensationalism/
clickbait• Diffuse• Vague• Propaganda
Not-so-secret sauceEnthusiasm Kindness
andRelatable/sincere LOVE
• For what you do
• For what is most important to you
• For how you share your story
• For your message and your goals
