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Simple Digital Tactics To Reach InternationalTravelers · 2021. 2. 3. · Simple Digital Tactics To...
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Simple Digital Tactics To Reach InternationalTravelers
September 19, 2017
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3 Simple & Effective Products
Native External Mobile
China
Audience Extension
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29.81925.953
12.8656.492
8.6257.6359.461
6.4006.5336.490
2.9014.4186.159
5.5416.445
5.4334.104
2.715
4.2484.2455.2112.5395.341
4.0744.732
56.15039.977
11.79410.283
8.6076.9344.940
6.4645.0644.589
7.3775.9153.8154.233
2.6453.432
3.7674.8263.287
3.2592.1453.7550.834
2.3791.594
0 10 20 30 40 50 60 70 80 90 100
TripAdvisor Inc.Tripadvisor Sites
Expedia SitesHomeAway
Southwest Airlines Co.HOTELS.COM Sites
PRICELINE.COMBooking.com Europe
Delta AirlinesTravelocity Sites
Time Inc. Affluent Media GroupAirbnb Sites
Kayak.com NetworkMARRIOTT.COM
Fareportal Media GroupAA.COM
United AirlinesDisney Parks & Travel
Trivago SitesOrbitz Worldwide
CHEAPOAIR.COMConde Nast Traveler
MSN TravelHotwire.com Sites
BookingBuddy Sites
Millions
TripAdvisor – United States (incl. mobile)
Mobile ExclusiveDesktop*
Source: comScore February 2017
TripAdvisor remains the largest travel website in the United States by far with nearly 30m users on desktop and over 56m mobile users
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Native External Mobile Unit
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• Extend Reach: Message to TripAdvisor’s mobile users as they explore hotels, restaurants and attractions
• Branding: Advertiser has complete control over messaging, including; image, logo, and text
• Engagement: Contextual Native Ads drive higher CTR, engagement, and brand favorability⁃ Avg. CTR of 0.60% - 0.75%
• Targeting:⁃ Content type:
⁃ Restaurants (by cuisine type)⁃ Attractions (by type)⁃ Hotels (by any filter)
⁃ Audience:⁃ Interest (luxury, budget, travel
dates, hotels viewed, etc.)
Native External Mobile
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• Logo 250x250 Pixels, Maximum• Headline 27 Characters, Maximum• Body -2 Lines with 27 Characters Per
Line, Maximum
• Click-Thru URL Can accept 1x1 pixel tracker
• Avg. CTR of 0.60% - 0.75%• CPM: $20 - $38 cpm
Native External Mobile Creative
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Mobile China
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Global Mobile Solutions also available on .cnA growing solution set to drive your business objectives
PLATFORMS• Attraction Pages / Reviews / Lists • Restaurant Pages / Reviews / Lists • Forum Pages
(specific forum strings only)• Tourism Pages*
• Attraction List Page• Restaurant List Page• Hotel List Page
• Attraction List Page• Restaurant List Page
CONTENT TYPES:
Native Internal Native External Adhesion
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Engaging & Influencing TripAdvisor ChinaUnique China Mobile App Opportunities
Splash Screenin App
WeChat PostsWeChat Platform
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• Avg. CTR of 0.20% - 0.75%
• CPM: $20 - $38 cpm
Mobile Results & Affordability
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Audience Extension
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TripAdvisor is the world’s largest travel site*
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An Introduction to TripAdvisor’s Data
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2016** Source: TripAdvisor log files, Q1 2017https://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html & ComScore
415Maverage unique monthly visitors **
49Markets
Worldwide
46% of TripAdvisor audienceis unreachable on Adara
17% is unreachable on alldata providers combined
59% of GLOBAL users that purchase travel online,will use TripAdvisor during their research
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• Reach TripAdvisor Users• Shown Interest in Your
Destination or Competitors
• Not Exposed on TripAdvisor• Leverage our 1st Party Data
How It Works
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• Targeting: Berlin, Germany
Display
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• Targeting: Geo-targeting
Mobile
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• Targeting: Berlin, Germany
Video
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• Display CPM - $8 - $12 cpm• Video CPM: $20 - $38 cpm• Apply Segments (Beach, Family, Budget,
Luxury)• Black List• Economical – More Reach at a Lower ecpm
AudEx Display & Video
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Thank you for your time!
Carol JohnsonDestination Market Manager
908 463-1200Email: [email protected]