Simple Digital Media REALTOR Seminar
98
Grow Your Business! Welcome to the Seminar December 3, 2013
-
Upload
guarantee-digital -
Category
Technology
-
view
195 -
download
1
Transcript of Simple Digital Media REALTOR Seminar
Grow Your Business!
Welcome to the SeminarDecember 3, 2013
Today lets talk about…
• Changing Consumers Habits • Search• Mobile• Video • Social Media
• Opportunities for Realtors• New Customer
Acquisition• Customer Retention
Consumer Trends
Just Googling it
95% of Web Traffic is generate from Page One Results
95% of consumers never go past the first page of their search result. Every business needs to know:
1. What Page are we on for our Best Keywords?
2. Where is our Competition?
Google does a great job of returning relevant search results.
Although some believe Google is the 2nd Best Source of Information
Sept 2013 - Google
Estimated that 85% of Local Biz Don’t Have Mobile Optimized Websites
“The number of calls to U.S.-based businesses will increase by 107% in the next 17 months.” – BIA Kelsey
• Mobile is about to unleash a massive increase in call-based advertising…which will be so vast that many established companies will scramble
• 61% of Local Merchants rate inbound telephone calls as excellent leads.
• Call conversion from a local search on a desktop local is 7%, once the landing page is viewed, compared with 57% from a mobile device
• U.S. Businesses will receive 70 billion calls from mobile devices by 2016. Today the number is 20 billion. By the end of 2013 81% of all the calls businesses receive will originate from mobile phones.
Mobile Driving Increased # of Valuable Leads
American pets have bitten, chewed, licked, drooled upon (or worse) more than 8 million devices this past year. -SquareTrade
Everyone Loves a Good Mobile Device!
Mobile views on YouTube are now more than 1 billion views each day. Since 2010, mobile device traffic to YouTube has more than tripled.
1. It’s now very affordable to “Broadcast” your Infomercial or How to Video to a very large potential audience.
2. YouTube Videos are an incredible Source of Content that get indexed well on sites like Google (did we mention that Google owns YouTube?)
3. Video is an incredible Source of Quality Content for Social Media and Your Website – a great way to communicate with current and future customers
What this means for Local Merchants
SOCI
AL M
EDIA
SOCI
AL M
EDIA
Viral Power of Social Media
Average # of Friends by Generation
Google + Social Network Experiencing Rapid Growth
Google+, like YouTube…great way to significantly improve your Page Rankings!
Adding 22M New Users per month
400M!!
Reached 200 Million Members January 2013
and they’re sharing those opinions everywhere
The Zero Moment of Truth
They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business.
Clearly, The Consumer is now in Charge!
Our friends at Google call this....
The Traditional Model
MERCHANT
" You'd never set up an 800# for your business with nobody to answer the Phone. The Internet is that 800# and its been set up for you even though you didn't ask for it! People are "calling" you with their web searches everyday. If People search for your product or services and you don't "answer" that search...who do you think will?"
- Jim Lecisnki, Managing Director Google
Many Best Practices for Business in 2013 Remain the Same…
Great Location – Make Sure you are Easy to FindYou Make Customers feel welcome and you are
easy to do business withYou have a Solid Reputation & Great Word of
Mouth from happy customersYou Stay in touch and Reward Existing Customers
to drive more repeat business Constantly Looking for New Customers
However, the Best Tools for Business have changed a great deal!
Great Location – Can new customers find you online?
Welcoming Establishment - does your Online Presence Match the Real World?
Solid Reputation - Great Word of MouthWhat are they saying about you online? Are You Staying Connected to your Best Customers?
Acquiring New Customers – New digital marketing options create efficient, affordable ways to best reach your most likely new customers!
Grow Your Business!
Digital Strategies to Grow Your Business
Action Items: Things you can do TODAY to improve your online presence
• Google Plus• YouTube Videos• Consistent Social Media Posts including
Google +• Get Ready for the Mobile Consumer • Keep it Fresh
Just Googling it
Congratulations! The Number One
Website in the World wants to give everyone in this room a FREE listing and profile
page
:
“Google Plus is Google itself. We’re extending it across all that we do — search, ads, Chrome, Android, Maps, YouTube — so that each of those services contributes to our understanding of who you are.”
Bradley Horowitz, Google Plus’s vice president of product
Google Plus Page
Get Reviews for Better Places Listing Ranking
Customer Referral Cards are Easy & Inexpensive to Create
Online Videos are a Great Way to get High Page Ranking
Top Ten Reasons you Need need a Quality Web Presence
1. You only get one chance to make a Great First Impression! Look on any size screen
2. Professional Image – level playing field 3. Be Open for Biz 24/7 – instant Customer Gratification4. Connect with on the go Consumers 5. Sell Products6. Promote Services7. It’s Your Online Brochure update-able any time8. Generate Leads9. Stay Connected to your Best Customers with your Blog10. Great Recruiting Tool
Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website
Social Media Drives More Repeat & Referral BusinessFree or Nearly Things You Can Do!
• Most Important: Commit to the Content! – Consistent, varied two way communication via multiple
channels. If you don’t have time, find someone who does. • Improve/Create Your Social Presence – Facebook,
Twitter & Google+, LinkedIn – they all are free! • Use offline promotion to drive online fans • Create Online Contests to grow your fan base• Add Social links to all web promotions (site, email,
video, PR etc)
Great Social Content goes well beyond Promotional Offers
Rule of Threes1. Valuable Tips & Ideas
– Position yourself as expert – Connect to complimentary businesses – Success Stories
2. Establish Community – Recognize customers– Recognize employees– Recognize Community Events & Your Charitable Efforts
3. Promotions and Special Offers – Loyalty Club Offers – Sync Offline with online
Customers for LifeLeveraging Customer Connections to Grow Revenue
Today 1 Year 3 Years
200Connections
600Connections
3600Connections
100Text Club VIP’s
75NewsletterSubscribers
1000Text Club VIP’s
3000Text Club VIP’s
300NewsletterSubscribers
600NewsletterSubscribers
Staying top of mind!Social Text Email = Affordable Frequency!
Today 1 Year 3 Years
2400Posts Month
7200Posts Month
43200Posts Month
400Text Offers
150Sends
4000Text Offers
12000Text Offers
600Sends
1200Sends
Total Potential Connections = 2950 8200 54,400
Create FRESH SEO blog posts that are informational but also promote your business
Post to Your Google Blog
Content used for Social Posts, linking to site, also used in weekly Text Marketing
Use as copy points to create search optimized video
(FYI: Google owns YouTube)
MARKETING STRATEGIESImprove SEO, Drive Traffic &Repeat & Referral Business
Used in monthly e-newsletter
Content is then distributed via multiple channels including…..
Right About Now…You Might be Thinking….
Wow – that’s a lot of Stuff!I’m already so busy Running my Business!
Digital Realtor Marketing Packages
Essential Digital Media Strategies For Acquiring and Retaining Customers
1. GET FOUND: Make sure your business is visible to Consumers Actively Searching Online for your Products & Services
3. STAY CONNECTED: Leverage Social Media Email & Text Marketing Best Practices to Drive More Repeat and Referral Business from existing clients
2. FIND NEW: Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services
Social is Digital Word of Mouth!
The New Simple Digital Media Packages connect you with Home Shoppers…
• On The Go – with a New Mobile site to reach Smart Phone Consumers ready to see your listings!
• With Sight, Sound & eMotion – Videos showcase you as well as your listings
• With Mass Reach – Friday Classified Ads with QR codes connect shoppers instantly to your homes
• Via Social Media – hands free social media marketing & management…the power of digital word of mouth
• With Precision Targeting – reach only those consumers actively shopping for homes!
Mobile Realtor Package
Optimized Mobile Website – site matches look/feel of your existing site, with your full search-able inventory, open houses and one click door to door directions and contact info. Include personal QR code for use in all of your traditional printed media, biz cards etc.
Classified Real Estate – X # of photo liner ads in Friday newspaper with QR codes to link consumers to your new mobile site
Custom YouTube Videos – optimized for search findability - Self Promotional Video tells story of why you are the top seller or buyers agent in town! - Property Videos – showcase your listings using sight, sound and motion. Choose from Montage or Live Shoot. Great listing tool.
Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protect your most valuable asset – Your Reputation!
Prices as low as $399 per month + $499 Set Up
Reach Consumers On the MoveMobile Geo Fencing pinpoints customers when they are near
your store and serves them ads relevant to their location
Tell the Story of Your Business using Sight, Sound and Emotion!
• We create One 60-90 second each quarter• Custom YouTube Channel• Professional voice talent, scripting• High Quality Images• Choice of Music bed • Optimized for 5 Best Search Key words
targeted to your local city • Links to website, social media
Custom Video Series
Social Loyalty Package$499 1x design/set up fee and $429 per Month
Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website
Geo Targeted Custom Video Series -Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Newspaper Marketplace, Top 150 and real time monitoring of your online reputation.
Reputation Management
Real time reports let you know instantly when there has been praise or a problem, so you can demonstrate your responsiveness and customer service
We Monitor Your Online Reputation!
• Give Value added tips and ideas that position you as expert• Share Photos & Videos – before/after, new products etc. • Provide Loyalty rewards only for followers• Post Success stories, positive reviews• Post Customer Recognition • Share Employee and Vendor Partner Recognition • Talk about Community Involvement and Giving Back• Yes, sync off line marketing promotional messages but don’t over do it
Stay Connected with Social, Email, Text
Marketing & Social Media Calendar
Distribute Messages via Social, Video, Blog, Text & Email Channels
We Manage Your Social, Email, Text Marketing
HANDS FREE to you
Social Marketing Package Social Media Management – we optimize your Social presence and manage your postings all month long so you can focus on selling homes. Sites can include Facebook, Twitter, Google Plus , LinkedIn & Pinterest.
Social Marketing – targeted post and marketing messages on Facebook, Twitter and LinkedIn
Search Retargeting – We reach active Home Shoppers based on their most recent key word searches. Target long tail home buying/seller terms as well as Competitive Keywords.
Custom YouTube Videos – optimized for search findability - Self Promotional Video tells story of why you are the top seller or buyers agent in town! - Property Videos – showcase your listings using sight, sound and motion. Choose from Montage or Live Shoot. Great listing tool.
Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protect your most valuable asset – Your Reputation!
1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.
2
We leverage Search Re-targeting to reach consumers actively searching for your products and services
Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition
Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.
Tax Preparation
1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.
2
We can also target COMPETITIVE Keywords….
Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition
Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.
H & R Block
Facebook Targeting & Re-TargetingTarget Consumers by variety of demos…or retarget those that have already been to your site
• We create a Custom Email template that features:
• Your Marketing Message• Links to site, video, social media etc.
• We Target the Email message to double opt in list of Consumers by:
• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest
Targeted Email Options!
SAMPLE REPORT
SAMPLE EMAIL
This campaign sent over 3000 potential customers to the client’s site!
GETTING RESULTS: DEMOGRAPHIC TARGETING
• Age
• Gender
• Ethnicity
• Occupation
• Education
• Language
• Religion
• Marital Status
• Presence of Children
• Number of Children
• Income: Est. HH.
• Net Worth
• Homeowner/Renter
• Home Market Value
• Dwelling Type
• Length of Residence
• Presence of Pet
• Veteran
TARGETING THE LIST
RE: Same-Day Orthopedic Care at M&M OrthopedicsCOMPELLING &
RELEVANTSubject Line
CLEAR MESSAGEHeadline
NAV BAR Location Information
NAVIGATIONMore Information
HARD SELLCall-to-Action
IMAGE Relevant to Ad
SOFT SELLCall-to-Action
SERVICES & Calls-to-Action
EFFECTIVE EMAIL TACTICS
Seminar Incentive
• Sign up for any Simple Digital Package and receive 50,000 Banner Impressions on Petoskeynews.com, reaching over 180,000 visitors each month.
• Ads will run within 30 days of your new program kick off.
• Must sign up within 30 days of this seminar• A $600 Value!
