SIMPEX (PTY) LTD.

Company Profile

History

Simpex (Pty) Ltd was established and registered in the year 1987 (Registration No.87/199) by its present owner.

The vision was to establish a dual concept Company with an Import & Export division and a Wholesale & Manufacturers representative (Agency Business) division.

The Company started by obtaining the right to import and sell products of Tramontina S.A. Cutelaria as well as Thermolar from Brazil. The products were imported and sold to market on an own Trade account. Two years later, Tramontina decided to expand further into Africa through the RSA, it was then decided to part with Tramontina.

By then a couple of RSA based Suppliers / Principals were already on board who were represented based on an agency agreement in Namibia.

Simpex (FMCG) Agencies

The first Companies represented where as follows: Afribrands (Pty) Ltd. – Powdered Soft drinks (Drink-o-

pop) , Corn Extrudes (Armato Snacks), Biscuits – (Golden Wheat) Sweets – Pepe Confectionary)

Steers – Condiments & Sauces Inter Delta – Vinegar, Parrafin & Chemicals Universal Paper & Plastics – Serviettes etc. Sterling 4 SA – Supermax Kinghorn Brushware – Industrial & Domestic Brush ware Stafford Bros. – Twinning's Tea & Burgess & Stafford

Sauces Metalix (Pty) Ltd – Household Tin Ware

Company Mission & Vision Statement

To add value to all our stakeholders

To obtain the status of a preferred supplier through excellent service levels

To strive to deliver countrywide within 72 hours

To earn the reputation of ethical above board dealings and business practices

To become a trusted agency in Namibia

“Adding value to all our stakeholders through an optimal supply chain and follow sales & marketing strategies of our Principals in a cost effective manner throughout Namibia”

Vision Mission

Company Strategy

To satisfy identified needs in the Namibian Wholesale & Retail trade through ethical dealings and excellent service levels with regards to sales & merchandising.

To become a reputable name in the Agency business through constantly striving to meet challenging market demands.

To ensure that all Principals are well represented and that their sales & marketing strategies are followed and implemented.

To offer our Principals the opportunity to venture into southern Angola via our sister company in Lubango

To achieve our goals in a cost effective manner to the benefit of all stakeholders

Warehousing & Distribution

Windhoek – Main Hub (Distribution Centre)

Local deliveries are done with own transport fleet.

All country deliveries are done through various freight distributors

Namibia Freight Consolidators being the preferred distributor as most of the deliveries are handled overnight into main centers of Namibia

Sales StructureSales Manager – calling on all Buying Groups monthly and ensuring

that principal strategies are put in place with regular reviews in order to assure growth targets and objectives

Representatives: Central: 2x Reps assisted by Field Marketer & Merchandiser Far North: (Oshakati) 1x Rep calling on all far Northern clients North: (Otjiwarongo)(currently vacant) 1x Rep calling on all

Northern / Western clients Coast: Field Marketer and monthly calls from a Rep from Windhoek South: Monthly a Rep from Windhoek calling on main destinations

in the South Merchandiser: Central: 1x Field Marketer & 3x Merchandiser Far North: 2x Oshakati, 1x Tsumeb / Grootfontein, 1x Rundu /

Katima Mulilo North: 1x Otjiwarongo South: none currently – roaming ex Windhoek

Current Sales structure

Sales Manager

CENTRAL2x Reps

1x F/M3x Merch

Otjiwarongo

1x F/M

FAR NORTH1x Rep

1x F/M2x Merch

COAST

1x F/M

SOUTHEx WHK

New Sales structure

Sales / Ops Manager

Key Acc Manager

CENTRAL1x Sp Rep2x Reps

1x F/M5x Merch

NORTH1x A/M2x Reps

3x F/M4x Merch

COAST1x Rep

1x F/M1x Merch

SOUTHEx WHK

1x Merch

Namibia – Area Split

N O R T H

C O A S T

C E N T R A L

S O U T H

DEPOTS

BRANCH OFFICE

HEAD OFFICE

Simpex (Pty) Ltd.

Store profile / Customer Base

Checkers – 4 Stores Shoprite – 13 Stores U-Save – 14 Stores W&B Inland – 14 Stores W&B Franchise – 37 Stores W&B Coastal – 6 Stores Spar – 25 Stores Pick ‘n Pay – 17 Stores Sentra / OKFD – 28 Stores Shield (Multisave) – 9

Stores Independent – 22 Stores

W&B Inland – 10 Stores Megasave – 11 Stores Shield – 11 Stores Metro C&C – 11 Stores Metro Hyper – 1 Store CCW – 1 Store

Retail Wholesale

Principals (current)

Candy Tops – Sweets Imana Foods – Soups & Condiments Patley’s – Imported Consumer Goods Promasidor – Powered & Liquid Cool drinks (Drink-o-Pop) Retailer Brands – House brand Soups & Condiments Stafford's – Teas & Condiments Sterling 4 – Personal Hygiene Tuffy Brands – Plastic Bags Universal Paper & Plastics – Paper products

Two Oceans: Cleopatra – Baby Napkins Good Hope – Wines & Milk alternatives MX 19 – Domestic Cleaning Products Sanwyn Enterprises – House brand plastic packing materials Simply Cereal – Cereals & Fruit Bars Health Connection – various Health Products General Mills – Baking products

General

Simpex is listed with all Buying Groups as a supplier Simpex is the local sales and marketing

representative of all our Principals and acts on their behalf in the Namibian territory

Simpex carries all debtors Simpex is a wholly owned Namibian company Simpex can offer similar services in Angola through

it’s sister company in Lubango - Angola