Simons College Online Giving Success
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Online Giving Success Pamela F. Campbell ‘96 Jayanthi Srinath
description
Outline of annual fund campaign elements and segmentation from Simmons College, March 2011.
Transcript of Simons College Online Giving Success
Online Giving SuccessPamela F. Campbell ‘96
Jayanthi Srinath
Mailings/ Eappeals Segmentation
• Fall Appeal + Fall Eappeal – Leadership (Lybunts, Sybunts)– Non Leadership (Lybunts, Sybunts) – (Athletes- Non Donors)
• Calendar Year End Mailing + Eappeal (2 appeals)– Leadership (Lybunts, Sybunts)– Non Leadership (Lybunts, Sybunts)– (Nursing- Non Donors)
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Mailings/ Eappeals Segmentation
• Spring Appeal =March Challenge – 2 mailings– 4 emails
• Fiscal Year End Mailing + Eappeal – Leadership (Lybunts, Sybunts)– Non Leadership (Lybunts, Sybunts) – Parents (Test Cells)
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Fall 2010 e-Appeals
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Calendar Year-End 2010 e-Appeals (1st send)
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Calendar Year-End 2010 e-Appeals (2nd send)
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Match Madness: Sneak Preview - Landing
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Match Madness: Sneak Preview - Giving
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Match Madness – Official Launch – March 1, 2011 (landing)
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Match Madness – Official Launch – March 1, 2011 (giving)
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Match Madness Email Gift Confirmation Message
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