SIMONA KOREN: AG DIGITAL MARKETING NINJA · 2018-10-10 · marketing investment optimization ......
Transcript of SIMONA KOREN: AG DIGITAL MARKETING NINJA · 2018-10-10 · marketing investment optimization ......
SIMONA KOREN: AG DIGITAL MARKETING NINJA
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ONGOING MKT STRATEGY OPTIMIZATION / MICRO TACTICS DEVELOPMENT
GATHER
INFORMATION FOR
PRODUCT
DEVELOPMENT
UNDERSTAND
CONSUMER
INTERACTIONS
KPI TRACKING ON
CONSUMER AND
AG LEVEL
MARKETING
INVESTMENT
OPTIMIZATION
DATA CONSOLIDATION & TRACKING OF METRICS ACROSS ALL AG BRANDS
WITHIN BUSINESS INTELLIGENCE PLATFORM
INDEPENDENT BRAND MANAGEMENT AND OWN SOCIAL & MKT CHANNELS PER BRAND
AG DATA COLLECTION RULES
DATA DATA DATA DATA DATA
DEMOGRAPHIC DATA BEHAVIORAL DATA PSYHOGRAPHIC DATA
DATA MANAGMENT
DATA SEGMENTATION
CAMPAIGN MANAGMENT –E MAIL MARKETING
INTEGRATION OF SOCIAL MEDIA
INTEGRATION OF LEAD CAPTURE APP
INTEGRATION OF BRAND WEB PAGES - GIGYA
WEB PAGE
WEB PAGE
WEB PAGE
WEB PAGE
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
EVENTS
EVENTS
EVENTS
DIGITAL
AUDIT
DIGITAL
STRATEGY
DIGITAL
EDUCATIONDIGITAL
DATA
TOOL
IMPLEMENTATION
ATTRACTING
NEW TALENTS
NEW PRODUCT LAUNCH
USAGE AS INFORMATION……….
REDESIGN
WHERE TO BUY
CREATIVE CONTEST
….AS LINK TO OTHER OWN
DIGITAL CHANNELS
…AS SEGMENTATION FOR GETTING TO KNOW THE
CONSUMER….
Thanks