1. A Perspective on behalf ofLandowners / Land managers Marsden Moor

2. Simon Thorp Rural Chartered Surveyor Chartered Environmentalist Director of The Heather Trust since May 2002 Principal of Simon Thorp & Associates Director of Scotlands Moorland Forum since November 2007 Chairman of the Peatland Working Group Deputy Chairman England & Wales Wildfire Forum Based in Dumfries Working throughout the UK and beyond

3. The Heather Trust The Heather Trust is: A charity Dedicated to moorland management throughout the UK A membership organisation What do we do? seek to integrate all management provide an independent view work for & with: private landowners, farmers, agencies & NGOs contribute to committees & consultations

4. The Heather Trust Approach Start from a land management position Moorland needs management Much follows from management Often working with farming issues Ultimate managers of moorland go baa or moo We are not scientists Provide a scientific bridge between researchers and farmers & managers

5. Ecosystems, Peat and Carbon

6. Landowners perception Landowners objectives Why own land? Existing sources of income? Has the message about got through about: The value of peat & carbon? Ecosystem services? Message about water easier Whats in it for me? Cannot assume altruistic support? Carrot more effective than stick PES / carbon trading

7. Landowner liaison Need to explain what is involved Use correct language Not dumbing down Demonstrate value Ensure there is substance not froth Demonstration events & projects Actions speak louder than words Explanation from peers more impact than scientific argument Part of the solution Work with landowners & managers from the outset not as an afterthought

8. Shameless Plug Sphagnum Moss Guide Know your mosses Identify the peat forming mosses Available through HT website 3.75 incl P&P

9. Newtonrigg, Holywood DUMFRIES 01387 723201www.heathertrust.co.uk