Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.
-
Upload
lonnie-jasper -
Category
Documents
-
view
233 -
download
2
Transcript of Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.
![Page 1: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/1.jpg)
![Page 2: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/2.jpg)
Simon SinekSimon Sinek
![Page 3: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/3.jpg)
Why
How
What
![Page 4: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/4.jpg)
Why
How
What
YourBeliefs
Your Company
= Yourphilanthropy
![Page 5: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/5.jpg)
Choose a non-profit that connects with your
“why”
Restaurant - food pantry, school lunch program
HR/Recruiting - Dress for Success
Home industry - homelessness, shelter
Avoid - Executive personal pet projects
What
![Page 6: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/6.jpg)
Give moneydonate a percentage of sales
donate funds for operating expensesmatch funds through employee giftingevents like golf tournaments, drives
sponsor eventsunderwrite needs
Give Time
Give Stuff
create volunteer opportunities on company time
be sure they need it
divide and conquerleverage your expertise across departments
How
![Page 7: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/7.jpg)
Integrate your program so that it reaches consumers, employees and stakeholders
Present to all about the true human impact to create buy-in and passion about the cause
Share via social media, web and video
Commit to 2-3 years
Consider supporting small local charities to make a big impact
Report back
Involve high level execs
Learn about the charity and their needsHow
![Page 8: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/8.jpg)
Mainstream?
CorporateSocial
Responsibility
CSR
Customers
Employees
Why
![Page 9: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/9.jpg)
Customers Care
*2013 Cone Communications Social Impact Study
93%
When a company supports a cause, consumers have a more positive
image of that company
90%
90%
Consumers are more likely to trust companies that back causes
Consumers are more likely to be loyal to companies that back causes
82%Consumers make purchasing
decisions based on the extent a company supports causes
![Page 10: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/10.jpg)
Employees Care
*2013 Cone Communications Social Impact Study
Blurred lines between work and home bring social impact into the workplace
Volunteerism bolsters team building
Employees are more loyal and proud of their companies
Millennials want to work in socially conscious companies
![Page 11: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/11.jpg)
Why
How
What
Our mission is to help families escape poverty and homelessness through design; one household at a
time.
![Page 12: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/12.jpg)
Dwell with Dignity VideoDwell with Dignity Video
![Page 13: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/13.jpg)
Sheila &Myson
![Page 14: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/14.jpg)
Sheila & Myson’s Living RoomSheila & Myson’s Living Room
![Page 15: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/15.jpg)
Myson’s BedroomMyson’s Bedroom
![Page 16: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/16.jpg)
Bedroom for Nominated momBedroom for Nominated mom
![Page 17: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/17.jpg)
Myson & Me
![Page 18: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/18.jpg)
![Page 19: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/19.jpg)
![Page 20: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/20.jpg)
$$
InKind
SocialMedia
![Page 21: Simon Sinek Why How What Why How What Your Beliefs Your Company = Your philanthropy.](https://reader035.fdocuments.in/reader035/viewer/2022062304/56649cb75503460f9497cbbc/html5/thumbnails/21.jpg)