SIMON HEYES - BIGMOUTHMEDIA
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Breakout Session 3: Search Engine Optimisation Simon Heyes International Head of Sales Operations bigmouthmedia
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Transcript of SIMON HEYES - BIGMOUTHMEDIA
Breakout Session 3: Search Engine OptimisationSimon Heyes
International Head of Sales Operations bigmouthmedia
Search Engine Optimisation (SEO)
Breakout Session
13th June, 2012
SETTING THE SCENE
THE SEARCH MARKETPLACE IS CONSTANTLY CHANGING. SEARCH AND SOCIAL NOW GO HAND IN HAND, SO WHEN CONSIDERING ONE, CONSIDER THE OTHER
The Old Way of Searching
The New Way of Searching
WHAT IS SEO?
• SEO is about making your website and other owned assets (Facebook, YouTube, Twitter) more relevant and authoritative than other websites, in relation to certain keywords
• An SEO strategy should maximise your Owned Media asset visibility on the search result pages...
Images
Videos
Location
News and PR
Web pages
Social citations
WHY IS SEO IMPORTANT FOR FILMMAKERS?
Examples• Xxxx
• Xxxx
• xxxMOST PEOPLE HAVE GOOGLE AS THEIR HOMEPAGE. USERS LOOKING FOR PRODUCTS, SERVICES, NEWS OR INFORMATION WILL BEGIN WITH A SEARCH.
WHY DO I WANT PEOPLE TO COME TO MY MOVIE WEBSITE?
LET IT ACT AS YOUR ‘DIGITAL HUB’ FOR ALL PLATFORMS
YOURMOVIEWEBSITE.COM
BUT IN SEO, THERE’S ALWAYS COMPETITION...
Examples• Xxxx
• Xxxx
• xxx
Examples• Xxxx
• Xxxx
• xxx
Examples• Xxxx
• Xxxx
• xxx
Examples• Xxxx
• Xxxx
• xxx
• SEO CODE BASICS
• <title>
• <meta keywords>
• <meta description>
• Use the movie title wherever possible
Examples• Xxxx
• Xxxx
• xxx
LET IT ACT AS YOUR ‘DIGITAL HUB’ FOR ALL PLATFORMS
YOURMOVIEWEBSITE.COM
LET IT ACT AS YOUR ‘DIGITAL HUB’ FOR ALL PLATFORMS
YOURMOVIEWEBSITE.COM
Examples• Xxxx
• Xxxx
• xxx
Examples• Xxxx
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Examples• Xxxx
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• Twitter page for the film...Twitter accounts for characters?
• New! Twitter Branded Hashtag page
THINK ABOUT WHAT USERS ARE GOING TO SEARCH FOR...
Examples• Xxxx
• Xxxx
• xxx
Think about Keywords...• Optimise the website, images and
YouTube videos for the movie title
• Optimise the website, images and YouTube videos for character names
• Optimise the website, images and YouTube videos for made up locations
TOOLS
• Google Adwords – Public Keyword Tool
• https://adwords.google.com/select/KeywordToolExternal
• Google Global Market Finder
• http://translate.google.com/globalmarketfinder/index.html?locale=en
SUMMARY - 8 KEY TIPS AND RULES TO FOLLOW
Tips and Rules• Always have some text, related to the film title, in
and around video on the homepage
• Use the SEO Code Basics if you’re stuck with a flash site
• Use the movie website as the Digital Hub for other social platforms
• Optimise video descriptions on YouTube!
• Link the platforms together
• Encourage sharing
• Think about your keywords – what will searchers be looking for?
• Provide a consistent brand experience across all platforms
Helping independent film companies become intelligent buyers and users of digital marketing
#MKTGMOVIES
