The Simmons Cinematic Society A Brand Development Project

By Victoria Solomon

Client Goals •  Identify the target audience for the SCS

•  Create a brand identity, image, and association through marketing materials

•  Spread awareness of the SCS to the Simmons community, outside communities, and affiliated organizations

•  Gain interest and response from the Simmons community to join or collaborate with the society

•  Develop press materials to outreach for events, filmings, programs, workshops and conferences

•  Write consistent copy that explains, defines, and promotes the organization

Independent Study Goals •  Develop a cohesive identity and message for the SCS

•  Design materials for all mediums with consistent brand recognition

•  Understand the creation of all communications materials for a client

Materials •  Brand Usage Guide •  Logo •  Brochure •  Poster •  Business card •  Letterhead •  Website

Brand Usage Guide

Franklin Gothic Book

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Helvetica!

a b c d e f g h i j k l m n o p q r s t u v w x y z"

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z"

Logo

Brochure

Poster

Business Card

Letterhead !!!!!!!!!!Audrey Hepburn 235 Movie Way Los Angeles, CA 90049 !!To Whom It May Concern, Thank you so much for visiting Simmons College. It was a pleasure to meet you. We hope that you will come back soon. I especially appreciate the information and advice you have provided, and the contacts you have shared with me. Your assistance has been invaluable to me during this process. Again, thank you so much. I greatly appreciate your generosity. Sincerely,

Victoria Solomon !

A 300 The Fenway Boston, MA 02115 P 617.521.2855 E scs@simmons.edu

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