SIM STEP BY STEP GUIDE ON HOW TO USE PASSPORT DATABASE
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SIM STEP BY STEP GUIDE ON HOW TO USE PASSPORT DATABASE
Transcript of SIM STEP BY STEP GUIDE ON HOW TO USE PASSPORT DATABASE
SIM STEP BY STEP GUIDE ON HOW TO USE PASSPORT DATABASE
On-campus and Remote Access
Downloads
Saving Searches and Content
Subscribe to Update Feed
Create Hyperlinks
Interactive Database
Product Features
Passport’s Content
Multi-Disciplinary Database
31 Industry Overviews
Economic – Historical and Forecast Data
Demographic, Psychographic and
Behavioural Data of Digital and Retail Consumers
Analytical and Scenario Planning
tools
Company Analysis & Dashboards
(SWOT & PESTLE)
210 Countries Coverage and 1220
Cities level data
Market Report and News Feed
Case Study
Student A is given a project in the entrepreneurship class to start a soft
drink company. He is supposed to pitch his idea to a group of
“investors”(lecturers) at the end of the semester.
Student A is using Euromonitor’s database passport in finding the right
market data to justify his business idea.
Step 9 – Country Report
In this Report you can find:• Executive Summary • Market Trends• Market Datagraphics• Context
The Full Report can be downloaded at Download
In this Report you can find:• Executive Summary • Market Trends• Market Datagraphics• Context
Step 11 – Market sizes
On this page you can find:• Market Sizes based on volume consumption • Convert it to based on revenue• Convert it based on growth or per capita
Step 12 – Click on the icons to go to different data set
You can find data on:1. Company and Brand Share2. Distribution Channel3. Pricing4. Products by ingredients5. Flavours
To Use Dashboards and company profiles –Scroll down from the soft drink home page
By using Passport – Student A Managed to Understand the Market through:
Market Size Competitors Consumer Supply Chain EconomyUnderstanding the potential market size of
the product
The potential competitor he is facing in the
market
He will understand consumer’s preference
and the mode of purchase
He will understand
what ingredient is
trending in the market
He will understand
the timing on when to enter the market by
analysing economic
factors
CONTACT DETAILS
Billy AnggakusumaRegional Business Development Manager
Tel: +65 6429 0590 ext. 6653
