SIM posium 2014 - Denver

www.rallydev.com©2014 Rally Software Development Corp

Innovation Capitalism

How do we get there


[email protected]

@RallyOn

#RallyforImpact


Do you and

your company

have a social

mission?


A Plan to Dent the

World for Good?


You need to

Discover one

or die with the

dogs

1958: Average lifespan was 61 years

2012: Average lifespan was 18 years


Die without a

social mission

- NO WAY!


We have some

large problems

we need

addressing

www.rallydev.com©2014 Rally Software Development Corp National Snow and Ice Data Center – University of Colorado, Boulder

http://nsidc.org/news/press/2007_seaiceminimum/20070810_index.html

20052007


Our Economic System

needs to EVOLVE to

include social and

environmental

components

- Innovation CAPITALISM


99%

5%95%

1%

% P

opu

latio

n%

Wea

lth

the richest the rest


Business models need to

EVOLVE to address these

systemic problems

- CORPORATE SOCIAL

RESPONSIBILITY


Business is the

Largest Force

on the Planet

Negative Positive

Goal: Net Positive


FeasibleWill rapidly

change

markets


I have HOPE:

Time needed to reach:

Feasible

Desirable

and Viable


Some examples…


1984


2006


About 20 years


2001


2006


5 years


1979


1989


10 years


5 years


2.5 years


1.5 years

www.rallydev.com @RallyOn ©2014

Thanks to Technology

the Time needed to

form a tribe

and spread the word is

DROPPING


Connected tribes

https://www.flickr.com/photos/shankbone/6183443813


An example…


8 years


1.5 years


Market expectations

are changing and

spreading more

quickly


Is your business

getting

more certain?


Drive Agility and Innovation into your business


Step 0:Replace Waterfall execution

with Agile execution


Step 1:Balance analysis

with disciplined exploration


Typical approach


Magic box of innovation

https://www.flickr.com/photos/wonderlane/7923402476


Replace

Discipline and

Method with

Hopes and Magic

Build

MeasureLearn


Step 2:Balance planning

with empirical learning


Typical approach

www.rallydev.com @RallyOn ©2014http://www.flickr.com/photos/isaacmao/380257543

Create a plan to

predict the future


HOW MANY

GUESSES?


FIRST CONTACT

WITH USERS


Obscure

the uncertainty

with details of a

false precision


Embrace, reveal and mitigate

the uncertainty

Turn Uncertainty

Into Knowledge


Run experiments


Collect

http://www.flickr.com/photos/mrpetersononline/4977025601


Analyze



Organize


Frame

http://rallydev.com/FRAME

Myshkin IngawaleBioSense


Remember

Technology

Adoption is a

HUMAN

Phenomena


Take Time to

Empathize


Do Engineers

have Empathy?

https://vimeo.com/5485269

Some rights reserved by Marek Mahut

http://creativecommons.org/licenses/by-nc-sa/2.0/

http://www.flickr.com/photos/mmahut/

It is born into

us!

We just need to

reconnect with

it


FeasibleWill rapidly

change

markets

Global/Citizen

Engineer


Frame & Empathize

Build & Ship

Test & Measure

Learn & Share

Empathize – Explore - Execute


SocialMISSION

• Technically responsible• Social responsible• Environmentally

responsible

• anyone can be a Citizen Engineer

SIM posium 2014 - Denver

Business

Transcript of SIM posium 2014 - Denver