Silverpop usergroup - 2010 - WI
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Transcript of Silverpop usergroup - 2010 - WI
Silverpop EngageClient User Group
July 28, 2010
Overview
• Kalmbach
• Where we were
• How we have grown
• Recent Initiatives
• Future
• Top 10
• Waukesha, Wisconsin
• 270 employees
• 16 magazines, 15+ special issues
• 200+ Books in Print
• 30 Websites
• Calendars, Videos, Shows
• and More!
Types of E-mail Promotions
• Magazine newsletters
• Stand alone messages
• Show promotions
• Surveys
• Confirmation/Transactional
Time for a change
2007 UnityMail
• Outdated
• Growing Pains
• System Crashes
• Limited Scheduling
Monthly E-mail Sends
Unique Opt-ins
Gross Opt-ins
E-mail Metrics Today
• 650,000 unique e-mails
• 1,600,000 opt-ins
• 6,000,000 e-mails sent per month
• 99.2% Deliverability
E-mail/Contact Building
• Web-Sites– Quick sign-up– Registration
• Subscription Orders
• E-Catalog
• Events
• Sweepstakes
Newsletters
Stand Alone Promotions
Recent Initiatives
• Welcome Campaigns
• E-bills
• E-renewals
• Re-marketing
Welcome Campaigns
E-bills
E-renewals
Oops!
E-renewals accidently sent twice
$20,000 in additional revenue
Re-send
Re-send
• Re-send– Non-opens– 4 days later– Same creative– Different subject– 50% +revenue
Future
• Build our lists
• Automate
• Improve Templates
• Lifecycle Marketing
• Dynamic Content
Top 10
Silverpop EngageClient User Group
Questions?